Plagiarism

Coca-Cola as we know it is a carbonated soft drink or soda which has been in existence from the 19th century, when John Pemberton sought to find an alternative to morphine; a drug that he became addicted to after being wounded in the Civil War. The Company has since experienced many decades of active leadership, fulfilling the mission of the company that is “to refresh the world, inspire moments of optimism and happiness and to create value and make a difference.”

Today, the Chairman of the Board and Chief Executive Officer of The Coca-Cola Company is sixty-one year old Turkish American Muhtar Kent. He was born in 1952 in New York where his Turkish father was the consul-general. Upon completion of high school in 1971, he furthered his education at the University of Hull in England, United Kingdom where he successfully achieved a Bachelor of Science in Economics and a Master of Science degree in Administrative Sciences from Cass Business School, City University in London.

He was first promoted to general manager in 1985 and in 1995 when he became managing director of Coca-Cola Amatil-Europe. He then left the company in 1999 and became president and C.E.O of the Efes Beverage Group which carries out Coca-Cola and beer operations in various countries. His total calculated compensation as of Fiscal year 2012 was $30,460,186, and he is connected to 349 board members in nine different organizations across eight different industries, with approximately 150, 900 employees within the company.

Throughout his professional career, he served many positions within and outside The Coca-Cola Company which he joined in 1978 through a newspaper advertisement. This enhanced managerial performance, considering the fact that he was afforded the oppo...

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...y lost customer focus. He used diversification tactics and revisited current consumer demands to reposition the company, rising to the position of 4th rank in “World’s Most Admired Companies 2012”.

One of the notable traits of Mr. Kent is his Business Forecasting ability as described by one article. It goes on to say that Mr. Kent can predict directions and dynamics of the market which supports his keen interest in customer satisfaction. This has been proven through the successful expansion of Coca-Cola, through the establishment of plants in many territories resulting in annual revenues growing from $31,944 million in 2008 to $46, 542 million in 2011. Diversification and customer/employee satisfaction are the most influential factors for the success of Coco-Cola today, not forgetting Mr. Kent’s high intelligence, outstanding character and superior ability to lead.