Originally, Pizza Hut was founded in Wichita USA in 1958 by the brothers, Dan and Frank Carney. It transformed to franchise businesses after a year in 1959 and enter to foreign country market. Pizza Hut entered to Malaysia in 19th May 1982, the first outlet is located in Yow Chuan Plaza, Kuala Lumpur. Currently, Pizza Hut Malaysia is under QSR Brands (M) Holdings Sdn. Bhd., which dominates the Malaysia’s fast food industry. Now, QSR operates more than 270 Pizza Hut outlets throughout Malaysia and Singapore.
Pizza Hut is a dine-in restaurant and it is popular in Malaysia for couple of decades. Pizza Hut still maintains the traditional Italian-American cuisine included the favorable pan pizza and cheeses. The meal serves by Pizza Hut are in family sets, as in Malaysia culture, Malaysian are likely to have meal together with family as family relationship are important among Malaysian. So, Pizza Hut restaurant decorates to bring out the relaxing feeling in home. However, Pizza Hut also provided delivery services to meet the demand of working adults and parents that can have meal in ho...
TQM is a company’s complete “culture of quality” approach which focuses on long-term success. It strives for continuous improvement, in all aspects of an organization, as a process and not as a short-term goal. TQM’s involves everyone in the organization to transform the organization into a forward-thinking entity by influencing attitudes, practices, structures, and systems of the entire organization (Business Dictionary, 2014). TQM was crafted by William Edwards Deming, a statistician who specialized in statistical process control after World War II. Deming outlined 14 points of TQM where all people of an organization can constantly search for ways to improve the process, product, and service. Deming developed the
When Maddie thinks of eating pizza at a restaurant, similar to most people, she thinks of Pizza Hut. Pizza Hut has always been known as one of the leading pizza restaurants because it is spread across the country. Almost anyone can say that they have eaten pizza from there before including Maddie. However, there is another pizza restaurant that is starting to shove its foot into the pizza industry. That restaurant is Pizza Ranch. Pizza Ranch has only begun spreading its roots across the United States, therefore, it is not as widely known as Pizza Hut. In Maddie’s opinion, Pizza Ranch is a better restaurant than Pizza Hut because it has some of the many traits that make up an excellent restaurant. The most important reason that Maddie loves pizza ranch is because it is a friendly environment. From the first minute someone walks through Pizza Ranch’s door to the last, guests are treated like family. Another reason that Maddie enjoys pizza ranch is Buffet Your Way. Buffet Your Way allows Maddie to order anything that she wants and not have to pay any more money for it if she is eating the buffet. This is one of the best features of Pizza Ranch that puts it above Pizza Hut. Furthermore, Pizza Ranch always has a clean environment because the workers care about how the place looks. This restaurant also is more efficient about getting food to its customers than Pizza Hut. However, some people might argue that Pizza Hut has better tasting pizza than Pizza Ranch. Although Pizza Hut is one of the most popular Pizza restaurants, Pizza Ranch is a better restaurant because it has a friendly atmosphere, Buffet Your Way, a clean environment, and fast service.
Millennials might become the generation that die before their parents, and it is because of health related issues. The U.S begun this unhealthy downwards spiral in the 70’s when kids started coming home to empty houses, and working people would come home very late and tired. People needed an alternative to cooking that was fast and cheap, which is where the processed food industry began and exploded. Now, most people would believe that the food industry is the most culpable. However, that person should have learned personal responsibility. This generation of 18 to 26 year olds could be the solution to this problem. Millennials are going to be the future parents and lawmakers who could improve the way health is viewed here in the United States. In order to fix this problem of obesity and obesity related diseases, millennials must take personal responsibility and make healthier choices, as well as pass on what they learn to future generations.
...za Kitchen is slightly more expensive and caters to affluent areas and offers niche, delicacy-type pizzas. Pizza Hut, on the other hand, has numerous locations in markets and does not cater to a specific type customer. Pizza Hut does not offer the variety of pizzas that does a California Pizza Kitchen.
According to the Panera Bread website (2011), the company mission is simply “A loaf of bread in every arm.” (para 7).
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
Fast food chains, the main problem responsible for multiple health problems around the world has still not changed any of their ingredients or additives to make a positive change. Fast food meals have been linked to multiple health problems. Such health problems like heart diseases, which is the leading cause of death of men and woman in the United States. Fast food has also been linked to obesity, due to the high amount of fat and carbohydrates found in their meals. An equivalent aspect is the additives added to fast food like trans-fat and sodium, which are both linked to leading to multiple health problems. Yet fast food chains have not done anything in regards to all of this health problems. Fast food chains are still harming the public
Customer loyalty is another competitive advantage. Trader Joe’s doesn’t provide membership card to the customer, however customer still would like to choose Trader Joe’s just because of this
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
To create the best, branded and a healthy eating catering company to the clients and to be recognized as one of the most admired companies in Malaysia within 5 years.
Fast food restaurants are popular among the consumers nowadays. Many fast food restaurants are trying to serve the needs in the market as people seek for quick and convenient place to eat. Due to the fact that there are a huge amount of fast food chains available in the global market, fast food companies have to strive for success. Just by providing quick and convenient style of eating for the customers is not sufficient to stay competitive. This is why it is interesting to study and learn about a fast food company that stands out in such a competitive environment. What has KFC China been doing to become successful? What marketing strategies did they use to dominate the market? We shall find out in the following sections.
... conclusion, to compete with the intense competition in today’s fast-food market, KFC China differentiates the company by being innovative. Three significant innovative strategies are localizing the menu, understanding the Chinese culture, and hiring local management. KFC demonstrates that one size fits all approach in the global market does not always work. Many typical Western approach to foreign expansion is to deliver the same products or services as their original establishment. For instance, Domino’s Pizza, an American restaurant chain, nearly failed in Australia due to the underestimation of the need to adapt their offerings to the local tastes. KFC China offers important lessons for global firms. It is essential to know that to what extend the company should keep the existing business model in emerging markets and to what extend it should be thrown away.
For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion.
Domino’s Pizza is operated internationally through a network of 10,255 company-owned and franchise stores, located in all 50 states and more than 70 international markets (Domino’s Pizza Annual Report 2012). There are three business segments which is domestic stores, domestic supply chain and international. The core operation of this company is delivering pizza. Based on number of units and revenue, they rank second largest pizza company in the world. It carry tagline of ‘you got 30 minutes’ in December 2007 to deliver pizza in that time but it is late they will get free pizza or voucher. Free pizzas not apply to all country (Adamy, 2007).