Many women in their twenties are The ad designer’s aspiration is to create the ad with characteristics to attract the target consumer as she is flipping through their magazine. The biggest factor which helps to leave a good impression on the potential customers are the models and the color scheme. Some of the target audience may not know that the Merona brand exists, so Target is seeking consumer awareness. Target is enticing customers by showing cute, trendy clothes along with advertising the price next to the model. Consumers may realize that they don’t have to pay a high price for something appealing, but local, generic brands may suit them just fine.
Wood, J; Wallace, J; Zeffane, R; CHampan, J; Fromholtz, M; Morrison V (2004). Organisational Behaviour: A global perspective. 3rd ed. Australia: John Wiley and Sons. 355-356.
This suggests that the target audience for these two particular adverts is women, who are possibly very conscientious about their appearance and who typically have a salary, therefore will be able to afford the products being advertised. The Clinique advert has a very simple yet effective layout. There is a photograph in the centre of the page, which is striking and dominant. Above the image is a title, justified to the right to be aligned with part of the photograph. The text is large and is intended to be noticed.
Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory. Layout There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc... ... middle of paper ... ...e lip-gloss product.
The ad seems to support the idea that older women are naturally beautiful; however, they are attempting to sell a product that will enhance this beauty. This seems to be contradictory to the message the advertisement portrays. While Dove produces a product that is geared towards treating aging skin and hair, the commercial clearly portrays that aging women are beautiful without any enhancements. The final shot in the commercial is a link to their website where consumers can go to learn more about Dove’s pro-age product line. Perhaps Dove intends to reach out to the intellect of the mature female audience.
In this ad the example of pathos and ethos work hand-in-hand in attempt to be seen as the most attractive product on the market. With many different types of women that live around the world, Jimmy Choo ads have to appeal to every woman’s personality, lifestyle, and needs in order to sell their product, in this ad they did just that.
Women do not want any imperfections or dark, obvious spots on their faces, so they will seek out products that can cure these problems. Lancôme uses these methods to appeal to the emotions of women and lead them to purchasing the DreamTone dark spot corrector. Lancôme uses the image of a model to imply what beauty looks like in today’s cultur... ... middle of paper ... ...t is enticing to woman because not only would the product help create naturally beautiful skin in a short period of time, but would also allow woman to save money on makeup to cover imperfections. The survey can also be coupled with the statement “beautiful skin tone creator”, which is placed in the center of the DreamTone bottle. If women believe that the product works fast, can save them money, and most importantly, make them naturally gorgeous, then they are more likely to purchase the product.
They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers. To start off, I will briefly discuss some background information pertaining to the specific advertisements wherein I chose, and some basic goals that an advertiser might have when preparing an ad. Moving along, the particular advertisements that I selected came from the magazines “Elle” and “O”, both of which focus on women of all ages, varying from young girls whose life is developing, to adults who life has matured.
Each part proceeds to give detailed professional advice on these topics. Also by understanding the broad range of potential readers, this periodical includes less inappropriately intimate articles like some other fashion/beauty magazines do. By providing factual information that is also interesting, Glamour makes it easy to find the answers to every quintessential question one might have about being a woman, and in doing so, empowers them with the knowledge needed to enhance their lives A visible enhancement Glamour can provide deals with physical appearance. Beauty is a very important part of womanhood. Many people weight their self-esteem solely on this alone, and although this may be unhealthy, it is a common occurrence in today’s society.