Phil Mickelson: Pebble Beach Golf

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Introduction I am the CEO of NBC. I am giving you the opportunity to join the production of our movie. The things that we will be using in our movie is, the use of your brand, and some of the golf professionals that you sponsor. This film will be 1-1.5 hours and will be a documentary of Phil Mickelson, and how he became one of the best short game players in the sport of golf. We will be working with PGA, US Golf, Augusta National Golf Club and the Open Championship. The film will be launched through the months of July to September with the majority of the filming done during the off season and to have more of the fan viewership during the third quarter. We at NBC will be premiering the movie on our channel and golf channel and will be doing …show more content…

This charitable tournament will also give Callaway a good reputation to sponsoring this event and will make potential buyers view you as a corporate responsible company which in turn will increase sales and profit. This tournament will be at Pebble Beach Golf course 1 week before the movie premiere. In this tournament there will be a group of four of your Professionals, including Phil Mickelson, that Callaway sponsors to play in a foursome, all the funds will go to a charity of your choice. At the end of the 18 holes there will be a dinner party in the clubhouse, special invitations will be sent out to PGA, US Golf, and representatives from The Masters golf tournament. This dinner party will have silent auctions from things donated from the pro’s (I.e golf clubs, signed gloves/balls, golf bags, etc) all funds will go towards charity. The movie will be called “Phil's way around the green” and will be promoted on our channels before the release of the movie to insure the most amount of viewership. The advertisements will start when big tournaments are going on like The Masters (April 6-9), US Open (June 15-18), John Deere Classic (July 13-16), The Open (July 20-23), and the Canadian Open (July 27-30). During “Morning Drive” the biggest news spot for golf, we can have small bits on the release of our movie. And before the movie airs on television we will put up a “Top 10 shots by Phil Mickelson” to draw in some of the fans who did not hear about the release of our

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