First determining the firms internal strengths, the paper will then provide a detailed analysis of its findings including how our company might capitalize from these outcomes. Next it will examine the organizational weaknesses and discuss possible ways to improve these conclusions. Then it will determine the companies opportunities including what possible actions are recommended and how ABC Complete Kitchens can capitalize on these advantages. Finally it will probe into probable threats, providing recommendations to mitigate these threats either by opportunity or strengths.
Our mission is to provide our customers with the best products and services that we have created a new market space for. We strive for 100% customer satisfaction and taking what used to be multiple purchases of software into one operation system. That can increase many aspects of the important sectors within the restaurant industry. I.e. decrease employee-training time, increase outputs, real-time record keeping ‘including inventory’, and more.
Harrah’s ability to gather, extract, and turn information into real profits is unparalleled however, it is important for the company to continue to be innovative in its collection of data and use of modern technology (Gallaugher, 2010). My recommendation for how Harrah’s can continue to use information technology to improve revenue and profitability for the corporation over the next five years is twofold. First, the firm should continue to invest in technology. Technology has revolutionized the way we live, communicate, and complete everyday task. Harr...
Carr eliminates the possibility of advantages due to proprietary software using the example of American Hospital Supply’s ASAP ordering tool. He highlights how specialized software can turn from a boon to bane, when more generic and updated solutions come into the picture. Many companies such as Dell and Wal-Mart have used the opportune time frame of the IT boom to set up their brand name and goodwill. That window seems to have closed now, because the possibility of a competitive advantage using IT is minimal, if not zilch.
Another system is called Customer Relationship Management or CRM. CRM system forge a strong relationship with a business and its customers by using technology (Brown, C.V., Dehayes, D.W., Hoffer, J.A., Martin, E.W., and Perkins, W.C., 2012, p. 204). Business uses CRM to find better ways to manage their business base on the customer behaviors (Brown, C.V., Dehayes, D.W., Hoffer, J.A., Martin, E.W., and Perkins, W.C., 2012, p. 198). CRM helps enterprise identify their best customers, manage marketing campaigns, improve telesales, optimize information to assist sales management, improve customers satisfaction, maximize profits, and provide employees with information needed to know about their customer by understanding their customer’s needs (Rouse, M., 2006).
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
Moore, and Total Wine I have analyzed, planned, and measured the critical importance of both forms of information. I developed the competencies, skills, and abilities associated with knowledge, understanding, and application skills while working for C.V.S and Lowe's. The customer service report , employee engagement survey, P&L report, and margins report produced qualitative and quantitative information; these were facilitated to the stores on a daily, weekly, monthly, and annual basis. The customer service report and employee engagement survey had both forms of information, as they scored specific criteria and allowed personal responses. The P&L and margin report only gave structured information on the numbers, which is solely quantitative information. The difference between the two forms of information is that qualitative is unstructured, non-numerical form, and observed data that can not be measured; quantitative information can be measured, is structured, and can be interpreted easier. On a monthly basis, I would review the customer service report and take the following actions:
The newest idea from President and owner, Kathy Kudler, is to start contracting with local growers of organic produces to include the products in each store location. Each store has become successful at its current location and with its current stocks. These results have assisted Kathy in believing that the expansion of produce concept will help in providing the consumers the "choice for purchasing the finest of epicurean delights" (University of Phoenix, 2007, para. 1). For the purpose of this assignment, Kudler operations system will be analyzed to recommend possible changes to the existing business process. All the information relating to the Kudler Fine Foods shops was retrieved from the Kudler intranet and Internet via the University of Phoenix web link.
The importance of planning and designing procedures for a food and beverage establishment is essential for a successful establishment. Procedures are the cautions taken to ensure that the operation is running effectively and efficiently to meet demands of the customer, with an effective and efficient operation it may reduce the complication of keeping customer relationships intact with the business. Making good decisions about operational procedures is an important characteristics to ensure that all processes and steps are taken to a degree of high quality standards and are delivered so it meets the requirements of a customer or goals set by the organization. Business that have effective practices can produce products and services that meets a high quality standards that can be delivered as the establishment inputs an effective effort into procedures such as supplies, customer orders, and payment that enable the organization to grow. Doyle, Bell and Smith (2010) examine that procedures was needed for an effective operation, for example procedures can resolve problems like poor customer servicing can be resolved by putting 100% effort of service to all customer no matter if it large or small, so that all customer are treated equally also on other hands like issues such as inventory efficiency, can be arranged so that the establishment is aware of stock control procedures and structures so that there is enough stock for sales. An establishment with a solid control on procedures allows effective and efficient operations bu...
Success of the plan In Kraft’s Food Corporation the planning analyst and the other business departments work together in close communication. This aids in the development of a system that allows business activities to align with the corporate goals and targets. The company is also building its performance around successful people by assuring that the plan is tied with the system that involves the use of practically tested strategies. Shared decisions of all the departments including finance and production departments help adding value to the business by improving its competitive place in the market.
Today’s CRM systems are vast multi-functional systems that allow firms to manage multiple elements of relationships with their customers. Xu et al. (2002) offer the four characteristics of CRM as:
What is CRM? Customer relationship management (CRM) is a strategy utilizing knowledge to build and deepen relationships with customers. CRM systems are software systems that encompass all interactions a business has with a customer. CRM can be used with business-to-customer relationship as well as business-to-business relationships. CRM may be as simple as a system to upload data
Information technology and management of Pizza Hut CRM manage the shared relations between the interests with assistance from the high level of technology, which allows different departments information system to exchange their knowledge and experiences with others in order to improve consistency and synchronization in the products and services that provided by Pizza
Customer relationship management or CRM for short is a model for managing a company’s interactions with current and future customers. When CRM is utilized correctly it will increase profitability and customer loyalty, which are both very important to an organization. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Customer relationship management is very important in many ways to help a company become and stay successful. CRM can help businesses gain a competitive edge through communication, marketing, gathering customer information, social media and mobile technology. Customer relationship management is a continually evolving domain and now social media technologies have revolutionized the way businesses and consumers interact. (Choudhury & Harrigan, 2014) There are many benefits that come with implementing customer relationship management.