What are some of the positive and/or negative consequences of the use of DTC marketing by pharmaceutical companies? Who is impacted by these consequences? The use of DTC marketing by pharmaceutical companies has both positive and negative consequences for the parties concerned in this issues. Positive consequences: • It is an advantage for patients because, before advertising by pharmaceutical companies, patients used to follow blindly what their doctors asked them to take as medication without really understanding it or knowing all the options available. Now, they are more informed about medications.
In the modern world of medicine, large pharmaceutical companies have often been part of a strong debate. The controversy concerning Big Pharma is about the marketing malpractices used by these large pharmaceutical companies that have resulted in negative implications for consumers. In James Le Fanu’s book, The Rise and Fall of Modern Medicine, the existence of secrets held by the drug companies is highlighted. These secrets can be broken down into a group of four: (1) Drug companies underestimate side-effects that are dangerous to consumers, (2) Drug companies control the information doctors receive, (3) Patients are prescribed drugs they do not need, and (4) Drugs target symptoms, not causes. The Big Pharma controversy encompasses these secrets, which revolve around the pharmaceutical companies, government, consumers.
In the book, “International Pharmaceuticals,” Gary Banks delves into the factors of the international pharmaceutical industry. He discusses the roles of g... ... middle of paper ... ...needs, pharmaceutical purchasing must be able to contribute to the efficiency and equity objectives of health sector reform. Social responsibility is a key term to consider whenever discussing any business. The pharmaceutical companies themselves are only focused on creating the highest amount of profit and sometimes that conflicts with the purpose of the product itself. Without the pills the patients are unable to obtain the treatment necessary to overcome the medical issue at hand.
Moreover they are competing to bring their drugs to doctors' mind by hiring reps. There are several alternatives to make a company less venerable. For the bargaining power of customers, in US, the MCOs are becoming stronger and stronger while the battle in prices against the purchaser outside the US is not decreasing so pharmaceutical companies cannot avoid reducing the prices of drugs. A pharmaceutical company can move its R&D centers to... Strengths 1.
Drug researchers are in the process of discovering new and improved designs of drugs that satisfy customers to make these drugs more desirable to consumers. The pharmaceutical industry sometimes misleads the general population into using drugs that may be harmful. Just like in other industries, pharmaceutical companies assemble products that would sell for a profit so that the company survives and becomes successful. Recently, there have been repetitive claims and findings that clinical trials from pharmaceutical industry report only positive outcomes for ideal financial results. Lately, there have been findings with legal issues concerning pharmaceutical products.
Meanwhile some individuals believe the relationship between pharmaceutical corporations and doctors are too close. Ray Moynihan, an award winning health journalist, claims that these existing relationships need to have its’ limitations. The doctor and industry will be the only ones to profit a change does not come. The goal of this source is to give the viewpoints of both sides in regards to doctor and drug companies’ relationship. It also expresses the idea of not eliminating the relationship but improving them.
The problem here is the lack of technological innovation, which will be more user friendly and encourage more insurers to be satisfied and receive the services they sign up for. If the government doesn’t fix this issue quickly, it can decrease their market power, causing people to seek insurance elsewhere. “The insurers are in “an unenviable position,” said Brett Graham, although they don’t have the responsibility or the capability to fix the system, they’re reliant on it.” The website is the main channel for people to buy insurance under the 2010 health care law” (New York Times). Due to the new healthcare law the demand for health insurance has increased, which could cause more comp... ... middle of paper ... ...n public responds to this new law. Will privately insurers convert to Healthcare.gov?
Prices continue to increase with no end in sight. Although there are a number of reasons for this trend direct to consumer drug advertising is partially to blame. The American Medical Association has spoken out against drug advertising. Stating that the ads are driving up drug costs by convincing the consumer that the brand name drug is the one they need the most. Doctors feel pressured by patient into prescribing brand name drugs instead of their cheaper counterparts.
Although the Affordable Health Care Act represents a step in the right direction towards encouraging all Americans to benefit themselves of medical services, the bill fails to address the source causes of problems in the system. The American health care system is imperfect because it is a nonprofit model that places profits far ahead of patients. When profits come ahead of patients, the result is an incapability to fulfill the ethical duties of being a health care worker. A progressive transformation of the American health care system would systematically undo the wicked link between corporate interests and the interests of health care. The relationship between doctors and drug companies has been well established and well documented.
· There is no harm in it. · Modern medicine is more dangerous · More availability · Practitioners listen to them The most powerful statement the text makes is on page 266: "Compared to the corporate-dominated health care megalith that our system seems to be becoming, alternative medicine, with its emphasis on self-care and individual holism, is perhaps one area where patients feel more in control or their own destiny." I was caught a little off guard to see chiropractics on the list of alternative medicines. Isn't this a type of medicine accepted by the AMA?