Marketing Summary Plan
WAGS TO WHISKERS PET SITTING SERVICE
EXECUTIVE SUMMARY
A service such as Wags to Whiskers Pet Sitting Service is very important to people who own animals. Pets are not merely animals to many people, but considered children. Knowing that a pet is being cared for in their own environment is a much sought after relief for many people.
Wags to Whiskers offer a variety of services for an owner when it comes to caring for the pet while a person is away from the home. Items such as feed and watering, walking or exercise, and grooming are just a few of the services available. Cost for services will range from $5 to $35 depending upon the service and time frame needed to complete the service.
The services can be used on a daily basis or for an extended amount of time when a person is out of town. Concentration on professionals and senior citizens will be the target audience to begin the Wags to Whiskers Pet Sitting Service. The area of concentration will include the three counties of Northern Kentucky, Boone, Kenton, and Campbell.
Because owners feel guilty for leaving their pets alone for long periods, pet sitting services is one of the fastest growing businesses. If Wags to Whiskers has the perseverance, the opportunities are there for the making in the pet sitting business. This can be accomplished through multiple avenues of advertising, such as newspapers, vet offices, etc.
Goals for Wags to Whiskers will consist of making $25,000 in the first year of business and growing in additional clientele, staff, and revenue over the next three years.
PRODUCT DEFINITION
Wags to Whiskers Pet Sitting Services offer clients who are busy working long hours away from home a much-needed peace of mind. It is important to the client to know the animal is well taken care of during their absence. Regardless of the type of pet Wags to Whiskers Pet Sitting Service offer feeding, watering, exercise and/or play, administer of medication, transportation to the vet, massages, and will make air travel arrangements for pets. According to Mary Jean Ballner who spoke at the NAPPS annual conference in January, 2005, “Benefits (from massages) are the same as for humans (increases blood flow, releases endorphins, soothes)
Benefits pet sitters by (accelerates bonding with all animals, aids with ‘difficult’ pets, relaxes scared animals).” Other services offered...
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... NAPPS to care for exotic animals
5. Quarterly newsletter to clients and others to keep customers informed about services and products
CONTROLS
Monitoring Wags to Whiskers marketing plan will be an ongoing task. Advertisement will be important to track to determine who is providing the most new customers to Wags to Whiskers. Advertisements placed in the local newspapers should be checked quarterly to see if they are paying for themselves. If not, it will be necessary to find other avenues of advertising, such as pet magazines and the websites for the top three pet sitting organizations in the United States.
If most of the new business is coming to Wags to Whiskers by word-of-mouth from current clients, it will be important to find a way to show appreciation, such as a free service for every new client received.
Service fees could be a concern if business in the first six months is not on target to meet the first year revenue of $25,000. Improvement in this area may require looking at costs incurred compared to revenue coming in. Changes such as driving routes, time spent in traffic and time spent with pet must be reviewed for better efficiency.
Faye Carey is a 16 year old girl that has managed to re-home more than 60 dogs. News Hub says that ¨She wants to have a career in animal control.¨ ¨She has made a Facebook page called Animal Re-Home Waikato.¨ Says News Hub. Her Facebook page has nearly 300 likes and a loyal following of new parents. (Of animals). News Hub also said that ¨With Faye being there, when an animal comes into the shelter or animal control, the animal goes right into a new loving home. ¨
There is probably nothing more for pet lovers than taking their quadruped to work with them. The latest researches have proven that taking pets to workplace has resulted in lot happier and less stressed environment in the job. Scientists found that people who take their dogs to work reported lower stress throughout the day than employees without dogs or those who had dogs but didn’t take them to work (International Journal of Workplace Health Management). Many previous studies have linked the presence of pets with less stress and better health. For example, in hospitals and nursing homes, animals have contributed to faster recovery from surgery, controlling blood pressure and depression levels of patients.
Don’t forget to follow Petco on the social networks. You will find all kinds of interesting and fun stuff like their Halloween Contest on Instagram, adoption events, and advice about pets on Facebook. They post a lot of How To Videos on their Youtube channel.
Thornton, Kim Campbell. Careers with Dogs: The Comprehensive Guide to Finding Your Dream Job. Irvine, CA: BowTie, 2010. Print.
In Animal Care and Services you will be required to give food and water to animals; Clean equipment and the living spaces of animals, monitor animals and record details of their diet, physical condition, and behavior, examine animals for signs of illness or injury, exercise animals, and attend to other grooming needs. Animal care and service workers train, feed, groom, and exercise animals. They also clean, disinfect, and repair animal cages. They play with the animals, provide companionship, and observe, any behavioral changes that could indicate illness or injury, There are different types of services provided such as nonfarm animal caretakers, groomers, animal keepers and kennel attendants. Nonfarm animal caretakers typically work with animals in animal shelters or rescue leagues. All caretakers attend to the basic needs of animals, but experienced caretakers may have more responsibilities, such as helping to vaccinate or euthanize animals under the direction of a Veterinarian. Caretakers also may have administrative jobs such as keeping records, answering questions from the public, educating visitors about pet health, and
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Research has been done in the area of human-animal companionship and security, and stress management. Due to the relative newness of this field and the difficulties in studying it, most research has been concentrated on the elderly, specifically, institutionalized elderly. Pets have been introduced into these settings in order to minimize the negative consequences of institutionalization. Most research has been conducted on the extreme ends of the continuum, either very brief visitation or therapy of resident pets studies (Wrinkler 216).
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Goldstein, Laurie D., and Christine O. "The Need for Low-Cost Spay-Neuter Programs." Stray Pet Advocacy. (2003): 1-17. Web. 29 Feb 2012. .
According to the American Society for the Prevention of Cruelty to Animals, 7.6 million companion pets enter animal shelters across the United States each year, nearly evenly disrupted between dogs and cats . These animals are abandoned for reasons including families no longer being able to care for them (sickness/death of an owner), to families not wanting them (the novelty wearing of the animal wearing off), to the animals being born into puppy mills to finally animals that are loved being lost from their owners. These animals do not understand what is happening to them and rely on the kindness of humans to provide for them in shelters until their forever home can be found.
Owning a pet can have many physical and mental health benefits. Medical studies show having a pet result's in lower blood pressure, cholesterol levels, and triglyceride levels. Pets have a role in cardiovascular health from lowering blood pressure, and they encourage psychosocial stability in owners, which further reduces the risk of heart disease. In the hectic and fast-paced world we live in today, pets are actually saving our lives. Pets provide an excuse to be active, dogs live an active lifestyle, wanting to play and run around outside. By making us more active and improving our health, dogs often provide a good workout! Instead of sitting on the couch being lazy, dogs are eager to transfer their energy and enthusiasm to the owner benefiting both dog and owner in many ways. Studies show that dogs demonstrate trust and provide comfort to the sick or elderly thus helping people to live longer and to be more positive as they age. Animal owners over 75 years of age have f...
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