Pet Safety Case Study

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Subaru has always tried to bill themselves as pet friendly. Many of their commercials feature dogs, and the back of their wagons and SUVs are supposedly ideal for ferrying forth furry friends. Recently, they took a step beyond ads, and took the initiative to go beyond what any other automaker has done for pets. Subaru and the Center for Pet Safety have gone out and actually tested pet carriers and crates in crash scenarios.
The Center for Pet Safety began is an entity that takes time out, to do consumer reports and tests for various pet products. They are a non-profit consumer advocacy testing everything from car harnesses to chew toys. The Center for Pet Safety started because of a dog named Maggie.
The founder of the company Lindsay A. Wolko had a black cockerspaniel that was tragically …show more content…

Any one of them would have left the whatever animal inside seriously injured at least. One of the products claimed to meet or exceed safety standards; it decapitated the inanimate crash test dog. However, the company that made the harness was not lying. Pet products are not considered ‘consumer products’, therefore they are not required to pass any quality control tests.
The Center for Pet Safety was founded in 2011. In March 5th, of 2013, they partnered with Subaru to Crash test safety products for pets; namely crates, carriers, and harnesses. The results of the first tests garnered some accolades and credibility for both the organization and pet car safety in general.
The results of Subaru and the CPS’s independent testing was released in October of 2013. The top performer was Sleepypod Clickit, it was also the only product that was even mentioned. I suppose it is both a testament to how fantastic Sleepypod products are (they crash tested their products before long Subaru and the CPS ever did), and to how sadly disinterested the competition is in testing their products. Or maybe the CPS standards are absurdly

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