It seems like there’s a new social media craze in the photography world every few months. A few months ago it was SnapChat. Right now it’s Periscope. Next month, who know?
When there’s a craze, like we have right now with Periscope, it’s all you hear about from other photographers. Just today I saw a photographer in a Facebook group boasting about how much her seniors LOVE Periscope. I looked her up to see what she was doing that they loved so much and she had 13 followers. I’m not making that up. So while her seniors may LOVE Periscope, they may not necessarily love HER on Periscope.
And that’s the problem with social media crazes. Not every single type of social media makes sense for our business, regardless of how popular it is with any
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Others will possibly stumble across your work through searches, but the viral potential is much more limited on these platforms. For that reason, it’s important that you ask your seniors to share your work on Instagram or Twitter and tag you. Doing that puts your work in front of all their friends and can lead to more followers for you.
Is my target market using it?
This one is obvious. If I’m trying to reach seniors and there are no seniors on LinkedIn, why would I invest time learning to market effectively with their platform? On the other hand, if you’re trying to increase you headshot business maybe LinkedIn makes perfect sense.
Right about now you’re probably saying Facebook is dead with seniors in my area and for the most part that’s probably true. Seniors just don’t use Facebook the way they used to. While they’re much more likely to post their selfies on SnapChat these days, but a lot of them still check in from time to time on Facebook.
That said, I still believe if you’re using targeted Facebook ads for the right kinds of things, you can still reach
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If I’m going to spend time creating kickass marketing content, why would I want to put it out there and have it disappear in a few days? If I follow Target, they can pitch me toothpaste this week and cheap sandals the next. If I’m interested in them as a brand I’m going to follow them to see what this week’s deal is. We sell a specific product that people want when they want it. On the surface you might be saying, well if I keep hitting them with specials and other photo ideas on something like SnapChat, eventually they may decide to buy. The problem with the logic is that if they’re not in the market for photograph now they’ll more than likely decide to unfollow you long before they decide to
When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos. The demographic of users is 68% female, who prize imagery, so they are the ideal target clients for us photographers.
With new forms of social media, such as Snapchat, coming out on a regular basis, people are now moving on from
Social media has token a huge step from when it first started. The more the years go by there are new trends and new technology that continues to grow. As the newer technology comes out, the younger the kids are getting their hands on the new gadgets. As a result our younger generation begins to get into the internet having their own accounts to multiple social media websites. Kids don’t realize what they can get themselves into when they get an account, it can lead them to older people (child molesters, Perverts, ect.). Since 2011, teen Twitter use has grown significantly from 16% to 24% (Pew Internet & American Life Project, 2013). These social media accounts can make it easier to cyber bully there victim. Most importantly it takes away their
“Like my status,” “like my photo,” and “like my tweet” are all common phrases that can be overhead in any conversation, whether it is on the street or in your own home. Sharing a post on any social media can result in an explosion of awareness for all those who utilize these platforms. People have started to use social media to raise awareness for serious issues like Black Lives Matter or for simply sharing a video of a dog standing on its hind legs. Many social media platforms, specifically Facebook, have a reputation of posting photos that say, “1 like = 1 prayer.” Even though everyone knows these posts are anything but reliable, many users still tend to share the post and expose it to friends and family members. These organizations have
Instagram Now by Molly Wetta explores the usefulness of Instagram as a way for libraries to reach out to teenagers. The article provides tips and directions for getting started in five areas essential to building an Instagram following to showcase library happenings and collections. The first areas is content. Library collections shared though creative photos, advertising of upcoming events, and sending reminders to forgetful teens are outlined. Secondly, the article describes ways to build a following including hosting contest, personally inviting users and using hashtags widely used in the community. The third subtopic is filled with advice on taking quality photos. An excellent piece of advice is to avoid taking photos through the Instagram
In addition to knowing the audience, the content should represent the brand being marketed. A marketer should ensure “transparency of content and the activity of followers” (Rezvani 2013). An Instagram profile may have a million followers, but that doesn’t mean they are all active. However, this doesn’t limit the marketer; some posts can be entertaining. What separates a good Instagram page from a great one is the combination of informational and entertaining posts. Not all users want to see the products every
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
Social media, whether some form of blogging or simply sharing photos with friends and followers via the Internet, have been around ever since the Internet became readily available for everyone to use. The social media movement continues to grow at an extremely fast rate. Sites such as Twitter, Facebook, and Instragram are among most popular. A lot of communication now appears to be through these social media sites. I interviewed Eva, a student of the Rider community and
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
Social media is becoming more and more popular day by day. It has become a part of our lives.