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Who do old spice commercials appeal to
Celebrity endorsements influence consumer behaviour
Advantages and disadvantages of celebrity endorsement
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Not every campaign can turn into a successful one. It takes a lot of time, effort, and critical thinking to create something that can make every heads to turn. Advertising is not that easy since you are not doing something out of your own perspective, but from what you think your viewers will like and enjoy. It is hard because every people had different views and that will eventually lead them into having a different reaction. Old Spice is one of the many effective campaigns that you can see on the television. What is the secret behind its success? Techniques! They have gone viral and generated a millions of views on YouTube because they get to know their audience in able to create a target market that will definitely match their products. Old Spice started as a brand fits for older people, it even had a slogan saying “If your grandfather hadn’t worn it, you wouldn’t exist.” According to Aaron Schoenberger, Old Spice decided to remove that stereotype slogan to attract younger demographics. The decision that …show more content…
The voice of the actor and his facial expression is enough to make the audience smile and laugh. According to Andrew Tarvin (2010), the humor works for a number of reasons; knowing what your audience wants, having a confident actor to play the role, and using the element of surprise. Mustafa spoke directly to women on his commercial, giving them an idea of how their men should smell like. He deliver his lines with confidence and surprise everyone how quickly he can change outfits and background. This campaign will be very effective even for body wash. Just as long as the target market is clear and how the audience will be approach. Just like how Mustafa says “Hello Ladies”. The product is for a man, but he calls the attention of the women who loves to shop for their husbands, kids or boyfriends. Women can also play a big role when it comes on grocery budgets or suggesting a product to a family
Many people may think that creating a success advertisement is easy. That you can simply throw compelling facts and bright colors at an audience and it will grab their attention compelling them to buy your product. However, this is not this case. The advertisement needs to reach the viewer on multiple levels. A vintage Camel cigarette advertisement from 1946 does just that. It is a great representation of the complexity of creating a successful campaign.
Ads if used correctly are what will draw the target audience the makers are attempting to reach. Simply using a catchy catch phrase could make something people view as a horrible experience such as getting a flu shot into something necessary. Ad campaigns are successful when using persuasive media techniques to draw in their attended audience.
Advertising is a form of marketing communication used to promote or sell something. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. The more appeals in an ad the more likely the buyer will connect with the product.
Someone you might know, whether your grandparents, parents, siblings, friends, or even yourself, smokes or has smoked cigarettes. If you haven’t yourself, you’ve seen the effects and consequences one can encounter. Not always, but sometimes, you see the struggles and sickness your loved one can go through and you’d give anything to make that someone feel better. Technology has been on a rise and possibly figured out a safer way. Smoking an electronic cigarette or perhaps a traditional cigarette still provides the nicotine, but it’s possible one can change not just someone’s health for the better but others around them.
People throughout the time have been worried about some acts that people make; these acts are sometimes performed unconsciously or without realizing these are affecting they negatively affect others. Some reasons why this happens, they do not realize they are making someone uncomfortable, or they simply do not care about it. Smoking is one of these activities. For a long time, smoking in public places has been extremely popular regardless of age or gender. Many smokers believe they are free to smoke wherever and whenever they. Even if they realize the damage they are causing to themselves, which is a personal decision, when they smoke in public places they ignore the collective damage they are causing others. It has been claimed that despite not engaging in the activity themselves, “passive smokers suffer the same horrifying bad consequences as active smokers” in the form of second-hand smoke (Ecobichon & Wu, 1990, p. 43). Smoking is thus a dangerous activity that is becoming more and more popular in campus every day and is becoming a social and educational problem. Schools should ban smoking from their campus, and those that have should implement stricter methods of enforcing such rules.
I can still hear my dad’s words in my head, “if only I had quit sooner.” My dad decided to quit smoking cigarettes about eight years ago. He was fed up with letting his addiction to smoking since the age of fourteen, rule his life. Smoking had taken its toll on his health and it was an unnecessary financial burden on him and our family. My dad knew how bad smoking was for his health. He also knew how harmful secondhand smoke is, and thankfully, he chose not to smoke around his family.
Have you ever wondered what happens when you inhale the liquid from a vape? Many people that vape think it's a better alternative than smoking and actual cigarette, or they think it's safer than cigarettes. Vaping actually has many dangers that come with it, like it can cause the body to become weaker in fighting infections, scar the lungs, or can blow up in your face. And though it might be way safer than real cigarettes, there are many things in those vapes that can cause health dangers in the body. Though it's still early in the vape life, many researches have been done to prove of these dangerous things that can cause harm to the inside and outside of the body.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
Many actions have been taken on vaping and cigarettes, such as only allowing people over or at the age of eighteen to buy the product and putting warning labels on products. The serious issue is there needs to be action applied to the fact that these products can kill a human being. There is a wide variety of policies trying to be passed for vaping and cigarettes. A vaping regulation is trying to pass making all vape companies to carry products similar to products back when vaping firs started. This could cause the vaping market crash, making people lose money, and most important jobs. Some actions should be taken on tobacco products because of the risk of getting cancer in it is high.
Have you ever has a time that you has to cover your mouth and nose when you are in public because fearing that you might can get cancer from inhale toxic smoke by smoker ? Smoking is one major health problems in the world. This issue is getting more and more serious as we can see in public places where people are start smoking. Some people are not smoke because they want to live longer with healthier live. Some public smoker may think, all mankind are free to do everything they want, but they have to respect others’ life. Some people want in inhales fresh air, and clean air while they are in public places. Smoking should be banned in public places because smoking affect a healthy environment for nonsmokers, affect society for young people, and affect people’s health.
We don’t see the product being drunk or compared to competitor’s products, but with the ‘no-nonsense’ slogan and a cleverly positioned still shot of the bitter the message is still clear. Despite the differences in methods all the adverts are realistic and simplistic in terms of their settings and dialogue. The whole series appear completely naturalistic and not at all staged.
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
The Old Spice Campaign that I chose is a one-sided message is the communications in which only positive attributes or benefits of a product or service are presented. The message in the ad is one-sided because it is only mentioning the positive aspects of the deodorant, it does not have any negative aspects on the ad. Old Spice advertisements always has a male presence, and it is usually a famous person. They usually have different types of male celebrities ranging from actors to athletes. Old Spice uses the humor appeal to get their message across to their target market. In their advertisements there is always something that stands out to appeal to the consumers. With this campaign it centers on the Old Spice Man answering questions from the viewers, and doing different activities, being different places and having costumes on. The ending of the commercial always has a surprise ending leaving the viewer astonished. The campaign appeals to the humor appeal because it uses humor, but not too much so that consumers can pay attention to the product that is being advertised. On the Old Spice YouTube channel for the commercial in the description box it says “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are sure insinuating it”, which is appealing to humor because you know that your man is not going to smell like it, but are suggesting that they would
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...