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Persuasive Essay On Old Spice

explanatory Essay
471 words
471 words
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Not every campaign can turn into a successful one. It takes a lot of time, effort, and critical thinking to create something that can make every heads to turn. Advertising is not that easy since you are not doing something out of your own perspective, but from what you think your viewers will like and enjoy. It is hard because every people had different views and that will eventually lead them into having a different reaction. Old Spice is one of the many effective campaigns that you can see on the television. What is the secret behind its success? Techniques! They have gone viral and generated a millions of views on YouTube because they get to know their audience in able to create a target market that will definitely match their products. Old Spice started as a brand fits for older people, it even had a slogan saying “If your grandfather hadn’t worn it, you wouldn’t exist.” According to Aaron Schoenberger, Old Spice decided to remove that stereotype slogan to attract younger demographics. The decision that …show more content…

In this essay, the author

  • Explains that not every campaign can turn into a successful one. it takes time, effort, and critical thinking to create something that can make every heads to turn.
  • Explains that old spice has gone viral and generated millions of views on youtube because they get to know their audience and create a target market that will definitely match their products.
  • Explains that old spice needs new advertising campaigns that will click to a younger audience. the popular video with the title "the man your man could smell like" gained millions of views.
  • Explains that the humor part makes the audience smile and laugh. it works for a number of reasons.
  • Opines that this campaign will be effective even for body wash, as long as the target market is clear and how the audience will approach.

The voice of the actor and his facial expression is enough to make the audience smile and laugh. According to Andrew Tarvin (2010), the humor works for a number of reasons; knowing what your audience wants, having a confident actor to play the role, and using the element of surprise. Mustafa spoke directly to women on his commercial, giving them an idea of how their men should smell like. He deliver his lines with confidence and surprise everyone how quickly he can change outfits and background. This campaign will be very effective even for body wash. Just as long as the target market is clear and how the audience will be approach. Just like how Mustafa says “Hello Ladies”. The product is for a man, but he calls the attention of the women who loves to shop for their husbands, kids or boyfriends. Women can also play a big role when it comes on grocery budgets or suggesting a product to a family

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