Persuasive Essay On Corporate Branding

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As the wheels creep into the clearly marked parking spot, my foot presses the brake pedal, which brings my truck to a stop. I reach up to the handle on the steering console and place the vehicle in park. I grab the black gym bag that is lying on the passenger seat as I open the driver side door to exit. I step out and close the door. I don’t notice that my tank top has snagged the seatbelt and is caught as I jump down and out. Damn, now I’m standing there in a ripped shirt, needing a new one. As I start thinking about this new need of mine, a few things cross my mind. What type of shirt should I get? What color? Where will I get this new shirt? But the ultimate question, what “brand” should I get? That question leads me to contemplate some adverse views on brands and the roles they play within the market place, corporations and the consumers. As I set out to present my own opinion about brands there are a few questions that I will attempt to answer.
Why are “brands” so important when it comes to consumer goods? Many have provided their …show more content…

This development allows the company to be innovative and produce innovative products. It also places them in a position to ensure their products are of high quality, which depending on the brand name usually means you get a fairer price on a quality item. It also allows the companies to focus on the customer. The consumers needs and wants is the corner stone of any brand name or neuroscience research. We may have switched direction from the mass production that took place in big factories around the United States. A new wave of production is amongst us which isn’t focused on mass production but on the projection of brands. Some view this as a negative and fear where we are headed. I view this as innovation and growth, leading to my own satisfaction as I purchase my Nike shirt to replace the one I

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