Persuasive Communication: The Audience Analysis Of An Effective Communication

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Persuasive message are written with the intent to change a reader’s attitude, beliefs, or action in your favor. In business, persuasive messages may involve requests regarding products and services (sales situations), or other non-sales situations such as requests for claims and adjustments, requests for change in policy, for change in performance, or requests for personal contribution. This paper explores the similarities in the recommended techniques for writing persuasive business messages, irrespective of the overall discipline for which the messages are written.
Perhaps the most pervasive discipline in business in which persuasion is required is in sales. The bedrock of sales is persuading your audience to purchase your product or service. …show more content…

The University of Washington declares that understanding one 's audience is one of the most important elements of effective communication (Audience Analysis. (n.d.). Retrieved from http://faculty.washington.edu/ezent/aaaa.htm). Ergo, if you misjudge your audience, crafting winning communications and strategies will be rendered quite difficult, if not impossible. The tailoring of the subsequent tactics all flow from the results of your audience …show more content…

They go on to say, “Although the present study has examined the theory of schema correspondence in one particular setting (advertising), this theory is applicable to any type of persuasive context or message.” So, while audience analysis and adaptation do not guarantee absolute success or eliminate the possibility of errors in judgment, it helps to ensure better choices in topic, language, style of presentation, and other aspects of your message. And these choices result in greater persuasiveness in every domain.
Moreover, Wrench, Goding, Johnson & Attias (n.d.) profess that writing persuasively is, by necessity, a shared activity that involves interaction between writer and audience. In the most successful messages, the writer or speaker creates a relationship with their audience. In addition, Sprague, Stuart & Bodary (2010) take it a bit further by declaring, “Speakers do not give speeches to audiences; they jointly create meaning with

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