Persuadin Case Study Of Slice Ad

Introduction

In the modern management and business environment it is an accepted fact that the purpose of business is to make profits. The only addition that is made to the concept is to broaden the scope of profit to all the stake holders rather than the business alone.

Business and management at operational level is all about taking decisions. Decisions are about the best course of action for the organisation. The decisions on a larger scale are about what is right and wrong, what is good and what is bad. What is in the interest of the business.

The decisions are also needed to be communicated with the stake holders and mainly customer is the basis of the success or failure of any business. The communication in marketing terms can also be defined as, that would be conduct with the objectives of informing, reminding and

While in the amul macho innerwear ad the model is shown washing cloths and is seen as visualising the person in it. The focus of the ad was clear-cut with the camera emphasising models seductive looks. It is only much later in the ad that actual product is introduced.

A Kantian Perspective

The ad had an obvious sexual tone. The ad was clearly aimed at people who desired romance, sex and intimacy. As per the Kant's duty of ethics, the marketers created this advertisement based on their self-interest of maximising profit and increasing product viewership and usage. The aim is to exploit the inner wants and needs of consumers and they act as a distraction from the product itself. The profit maximisation objective would be met irrespective of the quality or type of the product being advertised. This is against Kant’s ethics where one must act from a moral duty instead of his inclinations or interest.

A Milton Friedman