Tesla is known for technologically innovative luxury electric vehicles. Nearly 120 years before the first Tesla vehicle rolled off the production line, Nikola Tesla patented the AC induction motor. The AC induction motor is the basis behind each of their vehicles. Tesla is currently headquartered in Palo Alto, California. Martin Eberhard and Marc Tarpenning, two engineers from Silicon Valley, California founded Tesla in 2003. Today the current CEO is Elon Musk, he also serves as the Chairman of the Board, a primary investor, and product architect. Unlike all other automobile manufacturers Tesla does not sell their vehicles through dealerships, they sell through showrooms and their website. Although Tesla is known for their automobiles, they are diversifying their business through the acquisition of a solar power company called SolarCity. Before their future can be discussed we must know where they began and what has transpired along the way.
In 2008, the Tesla Roadster was the first car produced by Tesla Motors. This car was designed for speed and luxury rather
…show more content…
Co-founder Martin Eberhard has been quoted saying “sustainability and resource depletion are among our deepest concerns”, this is another way that Tesla reflects their vision and mission statement. The most recognizable feature of any company is their logo, to the untrained eye Tesla’s logo appears to just be the letter “T”. However, this is not the case, the logo depicts a portion of a cross section of the AC induction motor that is used in each of their vehicles. Tesla has been associated with luxury and efficiency this is prevalent in their automobile lineup, with changes in demand and a change in their target market, their website has also changed to reflect they are a company for everyone, not just those who seek
As I mentioned above, Tesla sets themselves apart from competitors by fueling the cost of their own supply to produce lithium-ion battery packs used to power their automobiles. In the second automobile, the Model S sedan that Tesla designed, developed and manufactured, more than forty percent of the total cost comes from the manufacturing of the battery pack used to power the luxury sedan. The rising variable cost of technology is why the newly activated Gigifactory is needed. The Gigafactory will be the production line in assembling the battery packs. The goal is to supply battery packs for mass production for models that have already been introduced, and to produce less expensive battery packs for future models. (Young, 2015) “The full activation of the Gigafactory carries existential significance for Tesla, representing a new sense of urgency at a company known for its unreachable deadlines.” (Randall, 2017) The new challenge that Tesla faces is producing a battery pack to the new Model 3 automobile. Ultimately, this model will be more cost efficient for consumers, proving to be about $30,000 cheaper than the Model S sedan. The
Tesla’s career as an inventor started when he was in his late twenties. He displayed his incredible understanding of electricity and physics when he created his first invention, the induction motor. The induction motor is a small, electric motor that has become a very useful machine. In fact, most household appliances run using Tesla’s induction motor (Vujovic 1). Score one for Tesla. Soon after he invented the induction motor, Tesla moved to America to try his luck at living the American dream. While in New York City, Tesla got the amazing opportunity to work for his hero, Thomas Edison. However, Tesla soon quit working for Edison due to some disagreements between the two inventors. And so with Edison and his men biting at Tesla’s heels, Nikola set out on his own to make a name for himself (Vujovic 1). Tesla soon became Edison’s greatest competitor. While tinkering in his lab with one of his inventions called the Tesla Coil, Tesla discovered that he could send and receive radio signals when his coils were tuned to the exact same frequency...
As James Levine is famous for saying, “I was lucky that I met the right mentors and teachers at the right moment.” To me, one of the greatest mentors of innovative scientific history was Nikola Tesla. That being said, if given the opportunity to spend the next year of my life in a different time period I would like to live during the year 1942 so I could work beside Tesla. This was the year before Tesla died, a time when he had experienced the full scope of his expertise and could impart that wisdom to me. My questions about his popularity would be answered in full. Questions about Tesla’s integrity could lead to the answer to the legendary disputes about what was rightfully his. Legends about genius inventions that could only be imagined
When the Tesla Model S was first released, Consumer Reports named the Electric Vehicle (EV) the most remarkable auto ever tested. The consumer protection publication; that has been looking out for their readers since 1936; said that the Flagship vehicle from Elon Musk’s Motor Company, was essentially flawless. Its performance on the track and in safety testing was second to none. However, due to a drop in quality class; from average to below; the Tesla Model S has been removed from Consumer Reports’ Recommended List.
A Tesla automobile features so many innovative designs. Automobiles are 100% electric, they include wireless updates, auto pilot, massive batteries, chargers, and the design. The Model 3 features a price point that is very similar to a gas-powered car in the modern century. The back seats are ultra-modern that can accommodate baby seats and the back seats can be folded down to produce more trunk space just like cars today.
Apart from Musk’s concise vision statement Tesla has a truly inspiring mission statement, “At the core, Tesla Motors believes that electric cars should not be perceived as a sacrificial mode of transportation. Tesla Motors has brought the best of both the automotive and technological worlds together by permanently etching the image of electric cars being a step backwards in performance, efficiency, and design” (Tesla Motors,
However, despite Tesla’s internal competencies and a reputation of building exquisite products, it still encounters lack of major resources and capabilities that its competitors own. Building a car takes years or
Tesla Motors are an automaker company that was founded in 2003. Compared to other companies, it is still fairly new. Located in Palo Alto, California, Tesla makes electric cars and electric components. Like any other car, it gets you to your destination, but the properties in a Tesla are what makes it unique. A Tesla is an electric car integrated with an autopilot system that allows the car to drive by itself. If the driver feels fatigued, auto piloting the car allows him to relax a little.
Manufacturing will run on 100% renewable energy helping our environment a lot. As of the year 2018 almost 500,000 cars should be produced. Tesla’s market value is $33.5 billion. Tesla’s stock market has risen over 1000% since 2012. To start tesla Elon Musk invested $70 million of his own money. Elon Musk is a successful businessman with 4 companies valuations over $1 billion. Elon Musk has a networth of $12.1 billion. Many of the Tesla sale models are illegal in many U.S.
Tesla Motors Inc. is an American public company which is known worldwide for its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010). Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology.
Now this car is honestly in an entirely different class when compared to the current electric cars. The Tesla Motor company, much like other car companies received a loan from the government to help boost their production of more efficient electric cars, and Tesla has done just that. The Tesla Company not only were able to pay off the loan 5 years early, but also made an incredible car. Seating 7 passengers comfortably, with a 300 mile range, 8 hour complete charge time, 130MPH max speed and 0-60 in 4.4 seconds outclasses many of the current gas vehicles. Tesla also released a beautiful ad not long ago. It starts with a family going on a road trip in their Model S, and shows the beautiful scenery on their drive too. The car then stops at a Tesla charging station which is equipped with chargers that are powered by the sun through solar panels. That's right, powered by the sun, not coal or other fossil fuels, the sun. The commercial shows the amazing interior of the car, and then soon shows an oil pump off in the distance in a barren land, clearly showing how oil drilling is bad for the environment. Foljambe says "Vehicles in car ads exist within a natural world that is completely unaffected by their presence"(Foljambe 247). The commercial shown by Telsa has convinced me to disagree with Foljambe for this. This commercial is the first car commercial I have seen that
The American Dream can mean a number of different things, depending on who is asked to share their opinion. To some it includes bringing something into existence that is much bigger than just themselves. To others it may involve the wealth one accumulates throughout their life. Either way the theory of the American Dream is embodied by the idea that in America, with enough dedication and determination, there is no way success will not be found. Nikola Tesla himself may have had an America Dream different than others of his time, but he certainly made a point to take full advantage of every opportunity life granted him.
Tesla offers adults who want a luxury car without paying a fortune in gas prices with future generation electric cars, that where style, performance, and the environment are never sacrificed.
Instead of focusing on selling units and converting the world to electric cars, top management should focus on maximizing profit and customer satisfaction. Consumers are ready to move away from the typical dealership car buying experience, but Tesla’s biggest obstacles are consumer confidence in the product and lack of service centers. Tesla should concentrate on fully leveraging the competitive advantages they do have and fully embrace their niche market. If top management shifts focus to these factors, they’ll have a much better chance for success into
Tesla Motors is a California based pioneer in the manufacture of electric vehicles. The company pursues the goal of transitioning the world to a sustainable means of transport with a range of affordable electric cars. Tesla Motors started out as a company in the year 2003. It was founded by Mark Tarpenning and Martin Eberhand for the creation of efficient electric cars. The company’s chairman is Elon Musk, who has spearheaded the company’s major investments and has also been instrumental in the company’s product and corporate development. Tesla Motors is a large company and employs over 80 people including in U.K., Taiwan and California. The groups of employees reflect the nature of the vehicles of the company since they have diverse experience in software, automation and electronics.