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Personal Summary: Nikola Tesla

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Tesla is known for technologically innovative luxury electric vehicles. Nearly 120 years before the first Tesla vehicle rolled off the production line, Nikola Tesla patented the AC induction motor. The AC induction motor is the basis behind each of their vehicles. Tesla is currently headquartered in Palo Alto, California. Martin Eberhard and Marc Tarpenning, two engineers from Silicon Valley, California founded Tesla in 2003. Today the current CEO is Elon Musk, he also serves as the Chairman of the Board, a primary investor, and product architect. Unlike all other automobile manufacturers Tesla does not sell their vehicles through dealerships, they sell through showrooms and their website. Although Tesla is known for their automobiles, they are diversifying their business through the acquisition of a solar power company called SolarCity. Before their future can be discussed we must know where they began and what has transpired along the way.

In 2008, the Tesla Roadster was the first car produced by Tesla Motors. This car was designed for speed and luxury rather
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Co-founder Martin Eberhard has been quoted saying “sustainability and resource depletion are among our deepest concerns”, this is another way that Tesla reflects their vision and mission statement. The most recognizable feature of any company is their logo, to the untrained eye Tesla’s logo appears to just be the letter “T”. However, this is not the case, the logo depicts a portion of a cross section of the AC induction motor that is used in each of their vehicles. Tesla has been associated with luxury and efficiency this is prevalent in their automobile lineup, with changes in demand and a change in their target market, their website has also changed to reflect they are a company for everyone, not just those who seek
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