Personal Statement Of Purpose: Stony Brook University

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Personal Statement
Name: Xi Xiong

Personal Statement
After graduating from Stony Brook University with a degree in Business Management-Marketing specialization in May 2015, I would like to join New York University as a postgraduate student to further my studies by pursuing the Master of Integrated Marketing course offered in the institution.
I am convinced that my academic performance as an undergraduate and my work experience in general demonstrates my ability to undertake the Master Degree and all that appertains to its award and graduate within the required time. One of my career objectives is to be a key decision maker in the corporate world and successfully completing the course will draw me a step closer to realizing this objective. …show more content…

While at LT Security Inc., I served as a member of the sales team during which I participated in the development and execution of various e-mail based marketing campaigns as well as other tailor-made promotional strategies. Testimony to my worth in the sales team was the fact that I consistently exceeded the sales goal set in most marketing campaigns. However, despite my evident strength in marketing, the tasks had their fair share of challenges. What this experience has inspired in me in the long run has been a strong urge to increase my skill and wit in the area of marketing and the Master of Integrated Marketing course at New York University fits the bill as a tool to make me an ideal and relevant marketer. Topics such as digital Marketing covered in the course spark a thirst in me that will only be quenched after I am enrolled. Apart from the experience I have gained at LT Security Inc., my various internship positions have also exposed me to eye-opening responsibilities. For example, as a marketing intern at MySelf New York, I engaged in organized discussions with customers as well as colleagues in the pursuit of better promotional and marketing strategies. I have also gained experience with other matters such as employee coaching and assistance, employee relations, communication and implementation of policies and procedures during my time at Stony Brook University as intern in arts management and at Yunnan Changji Real Estate Co. Ltd where I served as an administrative

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