Index
1. The Organization: What it is and what itdoes
2. The Products and services marketed
3. The role of personal selling in the promotional mix
4. A description of the salesperson’s job
5. The selling process
SRCC TRADING DEPARTMENT
1: The Organization: what it is and what it does
The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley.
Mission:
The Trading Department supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus Growers and Private Packhouses in the Sundays river Valley.
A knowledge-able ,skilled, trained and motivated staff who are focus on excellent client-service by ensuring competitive prices on products, stock availability and technical advice .
The objective of the Trading Department.
The primary objective of the Trading Department is to assist the shareholders of the Company in maximizing the profits of their farming operations.
The secondary objectives of the Trading Department are:
• Economic efficiency.
• Good Image.
• Maximum client support.
• Growth and development.
In Conclusion:
The management of the Trading Department must on a continuing and long term basis stay focused on providing farming requisites and in so doing assist in keeping production costs of the farming units as low as possible. The Trading Department must strive to achieve its secondary goals to make this possible.
2: The Products/Services marketed
• The long-term objectives of the Trading Department are dependent on determining the needs and wants of the citrus-growers, private pack houses and other target markets and satisfying these more effectively than our competitors .
• The Trading Department follows the relationship perspective on marketing - consumer retention, consumer loyalty and consumer service ( or service quality).
• Regular (every alternative month) memos and circulars will be posted to our customers to motivate and to restrict their ...
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...cal support needs."
The presentation is more about establishing a relationship—as a growing account .If there is no sale or order at the end of the presentation, at least leave knowing why not. Is there some reason why we can't take care of this right now?"
Agreeing on the next step is as good as any order once the presentation is done. "Never leave without some kind of agreement as to where the customer-seller relationship is going [next appointment, calls to be made],"
Also, knowing when to leave is important. "Once you ask for, and receive the order, it is appropriate to leave. Just say thank you and move on. You don't want to outlast your welcome."
But sales managers and some salespeople haven't realized that the decision-making time has lengthened.
"The customers don't want to make their decisions until they are absolutely sure. After the presentation, most salespeople just give up too soon. Manage the process of keeping in touch with the prospective customer. Because when they do decide to make a buy, and you happen to be off their radar, they'll go to the next person. Not managing your follow through is how sales are lost."
AICPA Audit Procedures for Agricultural Producers Pt.1 Ch5.02 ?Growing crops and developing animals to be held for sale should be valued at the lower of cost or market.?
...e items come from places like CAFO’s. Joel wants to redirect the way farming should be. He believes that his process of “mob-grazing” will help restore the land prosper and continue to be farmed for many years. In the past 15 years small farms have been demolished by the bigger corporations. Smaller farms have a more difficult time accruing certifications and paying expensive fees to sell their products on a bigger scale. The USDA requires many restrictions and guidelines to what, where and how such products needs to be prepared which is time consuming, costly and requires many resources. In this area of Swoope, Virginia there are many small farmers that sell at the local Staunton Farmers Market located in downtown Staunton. Polyface also has a “Metropolitan Buying Club” which allows the products produced by the farm can travel farther for a monthly subscription.
Having prior knowledge of a customers needs, habits, and questions before or during every interaction and transaction can boost customer satisfaction. (Zueschner, Raymond. (1997). Communicating Today. Boston: Allyn and Bacon.
Management experience will also play a large role in the success of the forecast. The current team is quite new and will gain some needed experience over the next year in the hopes of staying on track for success. The ability of management to ensure product is readily available for the client, their training techniques with new and seasoned associates, and general management style will ensure success or spell defeat for the store.
Ownership and control of production ; vertically integrated manufacturing operation to enable its constant introducing of new items and also ensure short lead time
All products can be purchased and shipped from the website. There are also social media pages that cater towards special offers, coupons, social events, and tours. On the social media pages there are also pictures and videos posted explaining the practices done on the farm and for the various products.
...dge and are better prepared when the situations happen. Also, this article helps with the understanding of needs of the stakeholders that are affected by the supply chain management. When we have a better understanding about a specific topic, it’s easier to come up with solutions to the specific targets or operating departments.
Mission- to provide values to the lives of customers, to make the lives of partners worthy, concern about environment and community
This chapter deals with literature review on the study variables in a buyer-supplier relationship. And focus on how trust, adaptation, commitment, communication and cooperation been selected as variables that will affect buyer’s satisfaction level.
As the seller, my goal was to get as much money for my used car as possible. I
Here are some recommendations for him to make changes. First, there are some strategies can be used in inventory control. The main problem of the inventory control is unable to respond with the changing demand. It is suggested the shops in Hogsmeadow Garden Centre to place more orders with smaller order batches each time. It is not necessary for the shops to place order in a fixed period of time, at the beginning of the season for Hogsmeadow Garden Centre. It is possible to place orders when the stocks reach minimal stock level, which means the minimal amount of safety inventory that are willing to keep on hand before replenishing the suppliers. (Colleen Rodericks, n.d.) This strategy is particularly beneficial for selling perishable goods, as it can reduce the inventory level of the shops. It enables the shops to lessen the problem of losing money by discounting and throwing away for the perished stocks. At the same time, it is important for the shops to use First-in-first-out (FIFO) method for perishable products. FIFO method means selling the oldest products first, and the selling the new purchased products later. (Colleen Rodericks, n.d.) It is crucial for products with limited-life, like plants. As the oldest products are supposed to perish earlier, it is better to sell them earlier so as to reduce throwing away the perished products. Reducing the order batches and using FIFO method can reduce the products to be thrown, the costs of inventory can be reduced and the profitability of Hogsmeadow Garden Centre can be
Wasserman, Michael. 15 Techniques When Dealing With Customers. My Success Company. 25 January 2005. .
“Excellent customer service is the process by which your organization delivers its services or products in a way that allows the customer to access them in the most efficient, fair, cost effective, and humanly satisfying and pleasurable manner possible”, (Jack Speer, 2005).
Every “true” entrepreneur knows that there will be never enough time or money to make things right when starting a new business. So it’s vital to focus on the most important thing, which is the customer. To understand the importance of knowing customers, imagine an entrepreneur with a flawless and innovative product but doesn’t have enough customers to sustain the business and the opposite is true. For entrepreneurs to be customer-focused they need to understand customers needs rather than focusing on great products or wonderful services. This is what I did on my final project; the idea behind my business is to offer customers who live in a very hot area of the world cold treats but in a different and new way. This point is should be clarified in the “customers” slide in the pitch to show that the owner knows who are the customers and the show why they might be interested in the product or the service the owner is planning to
Responsiveness- Staff were always making sure customers were looked after and never just left customers to wait around you could tell by their service that they strongly valued their customers and were willing to go the extra mile for them.