Bass Pro Shop Essay

1354 Words3 Pages

I always passed by it on the freeway feeling curious as to what it was about. There was a big sign in front of the place that had huge red letters reading “Bass Pro Shop”, with a yellow background and a big fish. What stood out to me every time I saw it, was right under the store sign was an even bigger sign that read in huge letters “Outdoor World.” Every time I passed by, there was always a multitude of cars in the parking lot, which made me assume it was probably a cool place to go to visit, so one day I decided to go to the place and I remember getting out of my car and feeling mesmerized as to how big it was. I remember smelling food from the restaurant that was inside of it and seeing all types of commercial boats around the place. Bass Pro Shop to me looked like an enormous cabin. …show more content…

When he got back home, he started his own fishing business in his dad’s liquor store which later became a popular stopping place for local and out-of-state fishermen on their way to lakes. A lot of people got interested in Johnny’s tackle, so to meet the demand, he decided to print and mail out his own catalog. In 1978, Johnny expanded Bass Pro Shop by introducing the first professionally rigged boat, motor and trailer fish-ready package which would later on revolutionize the marine industry. The Bass Tracker boat “package” revolutionized the marine industry. Bass Pro Shops today has transformed into an outdoor retail leader that leads in fishing, hunting, camping, nature gifts, outdoor cooking, and other things. Today they serve over seventy-five million people an year and they have stores across America and Canada. Each of their stores is deeply customized to reflect the region it’s in and many of its locations having restaurants and ocean-themed bowling

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