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1.0 Introduction and Background 1.1 Overview of Online Retail Industry in the 21st Century The wake of the internet has revolutionized the retail industry a great deal in the 21st Century. The selling of retail products has moved from retail shopping experience to home-delivery services. The internet has therefore shifted the shoppers experience to a whole new level of home purchase by the click of a button. This online retail concept has its pros and cons as well. The ultimate advantage is that
Three ethical issues relating to marketing and advertising are Truth in Adverting and Marketing, Advertising and Marketing Harmful Products and Advertising and Marketing Tactics. The FDA (Food and Drug Administration) has requirements for truth in advertising and the FTC (Federal Trade Commission) enforces the provisions of this act. Marketing and advertising is an effective way to introduce products or services and to increase sales. However it could also be a tool company’s use unethically. Any
ASSESSMENT TASK: 1 (A) IMAGINE YOU ARE PLANNING TO START A SMALL BUSINESS IN AUCKLAND. IDENTIFY 5 QUALITIES AND CHARACTERISTICS YOU NEED TO HAVE TO BE SUCCESSFUL ENTREPRENEUR. ANS :( A) QUALITIES 1.) ADAPTABILITY: Adaptability means entrepreneur should know that what he actually wants to do because he needs to do many tasks. 2.) PERSISTENCE: Persistence means entrepreneur should have focus on target for success. 3.) WORK ETHIC: Running a small business is very hard that’s why entrepreneur needs