The cultural group that will be examined within this essay is women, as there is a significant stereotype that women have to be society’s ideology of ‘perfect’, as well as only being praised for their looks by men. The media portrays women as thin and tanned, as well as always highly sexualising them for the pleasure of men. This essay will analyse two texts that portray women. The first text opposes this stereotype and ideology that women have to be perfect, that beauty means happiness, the second text plays into the hedonistic stereotype that women are purely for the pleasure of men. This essay will not only deconstruct the ways in which each text, plays into or poses against the stereotype placed on women, but will also compare the two texts, …show more content…
The first metaphor is “Perfection is a disease of a nation”, meaning that stereotype that women have to be ‘perfect’, has infected not just America, but the entire world. That the ideology based around women, is an ‘infection’, that it is harmful to women trying to live up to these impossible standards. Moreover, the media gives women outrageous standards to live up to, which is shown in the video through binary opposition. The phrase “tv says bigger is better, vogue says thinner is better”, demonstrations the way in which the media, contradicts itself by telling women they have to be both ‘big’ in the right ways and ‘thin’ in other ways. Extratextual framing is needed in this section, as viewers take the outside knowledge that the televised media, portrays women having large breasts and bums, in addition to the popular magazine, portraying women having slim faces and torsos. The next metaphor is “it’s the soul that needs the surgery”, which plays on extratextual framing that the ideology based around women is they need to have plastic surgery to stay beautiful. It illustrations, that women don’t need to change, that the expectations and society’s ideology of beauty has to change. It shows the concept behind the video, being a looking into the ways society visualises beauty, and how it doesn’t bring you happiness, (Davison, 2014).
The next text portrays women,
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The text aids in the movement, to abolish stereotypes about women and ideologies about beauty, (Davison, 2014). As ideology normalises the way society views the world (Sternberg, Media Representations 2018), ‘Pretty Hurts’ attempts to change the broader ideological perspectives, in terms changing the way people view beauty, instead of making women change the way they are. This is because ideology categorises ‘beauty’ as something to modify or improve, through a female’s appearance, rather than other aspects such as personality, (Tseelon, 1993). The representation in the second text, relates to the predominantly older and more traditional male ideology, that women should be care takers, home makers and are essentially the ‘property of men’, to be used for pleasure, (Jerome, Legge, Misra, 1998). As the advertisement is was created approximately around the 1990’s, that is where the ideology comes from. However, the older traditional male ideology, does not translate to all male ideology in the 21st century. This is evident as Unilever, “set to eradicate outdated stereotypes in advertising” (Unilever, 2017). Moreover, Unilever is just the first company to destroy stereotyping within advertisement. The UK, has gone the extra step by banning the use of gender
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
For decades advertisements have been targeting mens insecurities in order to persuade them into consuming their products. These insecurities are their lack of masculine hegemonic ideologies. Hegemonic being dominant
Wolf, Naomi. The Beauty Myth. How Images of Beauty are Used Against Women. New York: William Morrow, 1991.
Throughout history women have been portrayed as inferior to men in all ages. However women have transcended from being too inferior to men to actually being portrayed as naive in the sense that women only care about their beauty since that is the only thing that society cares about now. This has now spread to age in society where now women are portrayed by the media as sex symbols so that could be enticing to society. In the “Fat Girl” by andre dubus the main charcter Louise is pressured by her family members espically her mother to lose weight so that she can fit into societies portrayal of women.In the poem “the barbie doll” by margie piercy the female charcter is forced to correct her body images in order to fit with that of which society
How should I look like to have the ideal body? An increasing number of women ask themselves this question many times in their lives. Deborah Sullivan’s essay, “Social Bodies: Tightening the Bonds of Beauty”, discloses the different cultural traditions that require various methods of body modifications. Women should undergo such modifications to obtain social acceptance. Similarly, “Pressures to Conform” by Celia Milne discusses the effects of media and society on women, and how women view their physical appearance. The media gives women a plethora of choices for the perfect body and even provides ways on how to achieve them. There is no escaping. There is no excuse of not getting the ideal body that ranges from that of a stick-thin ramp model’s to the buff and chiseled outline of a body builder’s. Still, the struggle doesn’t end here. Women also desire smooth, wrinkle-free skin, hairless faces, and ample busts. “Stencil” women are celebrities, models, actresses - women whose coveted looks are seen through discriminating TV screens, posters, and magazines. The steady demand for these forms of media is mainly due to women who are looking for body images to pattern from. These women are on the constant lookout in updating their appearance and considering the bulk of information that the media presents to them, the media is a source of considerable amount of physical and psychological stress. In their fight for their roles in society, women undergo various body modifications to suit the taste of the present-day culture.
Women were not treated fairly or equally to men and were supposed to be the perfect stereotype of a lady. They could not be independent all her possessions would either belong to her father or her husband when married. They were supposed to be the caring mother and wife as well not have any say in political issues such as voting. An addition they were paid far less than the men for the same amount of work. With so much injustice taking place the women started to fight back. They form the National council of women of canada and did many things, such as hand out pamphlets, protested, and marched in parades. These actions were not ignored and because of them women now are payed the same as men would as well in 1918 all women could vote.
I chose these four journal writings because I believe they are the strongest pieces I have written from the second half of the semester. The main focus of these journals was based on readings under the women as objects topic. The oppression of women has led to females being objectified and used as gratification for men. A woman’s body and appearance have become a commodity, especially in the media. Films, television shows, music and advertisements use women’s bodies to attract their audience and sell products. The movie watched in class “Killing Us Softly 4,” highlights this fact while presenting how women are represented throughout the media. The media has set and perpetuated a particular standard of beauty that is restrictive, but for some many women completely unattainable. The women represented in the media are young, thin and have western or European characteristics. Where does that leave the majority of women that do not fall under this category? This leads to women developing eating disorders to achieve an ideal body image that is manufactured through Photoshop and other picture editing systems. Women of color, women with disabilities or any woman that does not follow this standard is not represented within the media. When a few women do break this mold and become famous, they are set at a different standard. These women’s differences become the highlighted feature of their fame. However, the one constant in the media when it comes to women is the objectification and sexualization of women. This sexualization can lead to aggression or violence against women and the perpetuation of rape culture. The images viewed in the media directly impact how women view themselves and how others view women. By examining the issues women f...
"For most of history, anonymous was a woman", quotes Virginia Woolf. (1) Throughout history, women’s lives were restricted to domesticity and family, and they were left oppressed and without political voice. Over the decades the roles of women have dramatically changed from chattels belonging to their husbands to gaining independence. Women became famous activists, thinkers, writers, and artists, like Frida Kahlo who was an important figure for women’s independence. The price women paid in their fight for equality was to die or be imprisoned along with men, and they were largely forgotten in written history. However, the roles they took on were wide-ranging which included working in factories, tending the troops, taking care of children and working at home. Frida Kahlo was a talented artist whose pride and self-determination has inspired feminists and many others. She was an important figure in the women’s movement not because she fought for women’s rights in an organized way, but because of the way she lived her life. “I suffered two grave accidents in my life. One in which a street car knocked me down, the other accident is Diego” (2), says Frida Kahlo. She was in a turbulent relationship with her husband Diego Rivera, but she claimed her independence from him. The experiences in her life shared with her nature and strength made her famous and well-known worldwide as a woman of independence, courage and nonconformity. Women like Frida Kahlo have fought for their independence and contrasting the modern-day women to the women in 1900s, we can see that their roles have changed and in return they received their independence. After centuries of conforming to female stereotypes, women are gradually taking control of their own image of...
Women have been facing crisis of body image since the dawn of man, for competition in breeding purposes, however women came under great scrutiny because of this. Often through history, they have been at the same level of livestock, treated poorly. Creating a rise in the early 1900’s to create the movement about pushing for the equality of women in the United States; it was after then when media first started adopting an ideal image of women in American culture, when marketing research found the use of images of ideal women in their campaigns made for higher sales.
In her novel “Beauty Myth”, Naomi Wolf argues that the beauty and fashion industry are to blame for using false images to portray what beautiful woman is. She believes the magazines are to blame for women hating their bodies. Wolf states, “When they discuss [their bodies], women lean forward, their voices lower. They tell their terrible secret. It’s my breast, they say. My hips. It’s my thighs. I hate my stomach.” (Wolf, 451) She is focusing on how w...
The idea that women are subjected to an unfair amount of pressure as a result of the fashion world and other media outlets is hardly new, but Naomi Wolf takes this claim to a new and absurd level. Her essay is as unorganized as it is impractical. Her ideas are presented in a smorgasbord of flawed logic. Particularly disturbing is what she calls the “beauty myth.” What I disagree with is the word myth. According to Wolf, women in magazines and advertisements have approximately 20% less body mass than that of the average woman, creating an unattainable standard. This fact in no way supports her claim of a “beauty myth.” The existence of a myth suggests something to be untrue in nature. Magazine companies and advertisement agencies are not in the business of showing an average woman. They are in the business of selling a product. Of course they are going to use beautiful people. These companies completely regard the fact that most women do not in fact look like this, but they know that their product would be less appealing if they displayed average or unattractive women. Therefore, they do not deserve scrutiny over the fact that they do not present a typical woman. They in fact do the same for men. Wolf says, “The beauty myth is not about women at all. It is about men’s institutions and institutional power” (page 485, first new paragraph). How does one begin to say how warped this impression is?
The objectification of women is a huge issue in society and is often led by advertising. However, many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive, but rather very funny or sexy. However, how would they feel if it were their daughter or sister being advertised throughout the world as a sexual object? The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60.
Alexandra Scaturchio, in her article “Women in Media” (2008) describes the media’s idea of beauty as superficial. She supports her argument by placing two pictures side-by-side; a picture of a real, normal-looking woman and her picture after it has been severely digitally enhanced. Her purpose is to show young teenage girls that the models they envy for their looks are not real people, but computer designs. She also states, “the media truly distorts the truth and instills in women this false hope because…they will live their lives never truly attaining this ideal appearance”. Scaturchio wants her readers to realize the media’s distorting capabilities and feel beautiful about themselves, even with flaws.
The concept of “beauty” is something that everyone feels, thinks, or wants, in order to fit society’s standards. In today’s society, we are often faced with the unrealistic ideals of what beauty is. Due to society’s constant portraying of unrealistic beauty ideals, this reinforces a negative influence upon women’s idea of beauty, resulting in a negative impact in their confidence, and self-esteem, which leads to others, specifically women to be manipulated by society’s corrupted outlook of what beauty is. To add onto this issue, we are constantly surrounded by sources of this negative influence in our everyday lives, including magazines, television, advertisements, and so on. However, women specifically, are more prone to be victims of this negative effect, thus will have more pressure upon themselves to match society’s idea of “beauty,” which includes unrealistic and sometimes unattainable beauty standards. Women especially, can sometimes be so deeply manipulated by society’s unrealistic ideals of what is beautiful, such that it’s possible that they don’t even realize it Furthermore, in order to do so, women often will receive negative impacts rather than positive impacts, such as in their confidence and self-esteem. The negative effects of society’s beauty ideals also lead women to have an overall corrupted idea of what is “beautiful.” Society creates unrealistic ideals of beauty towards women through the media by creating an unrealistic image of what women should look like to be considered beautiful. Men negatively affect women’s idea of beauty by using the unrealistic beauty standards exposed by society which further pressures women to try to fit society’s idea of what is beautiful. Beauty pageants negatively affect women’s ov...
Wolf, Naomi. The Beauty Myth: How Images of Beauty are used Against Women. New York: William Morrow and Company, 1991. Print