Pepsi's Crisis: One Of The Global Crisis
analytical Essay
857 words
Kelsee Kessel 10/26/17
In the summer of 1993, the ever so popular Pepsi Company faced one of their hugest crises till this day. The crisis in question was brought by allegations from consumers who had claimed to find syringes and other foreign objects in their Pepsi products. However, more notable that these outrageous claims may have been the way Pepsi’s team dealt with the chaos making this a great example of crisis management. It all started when an elderly couple in Tacoma, Washington claimed to have found a syringe in their diet Pepsi. They quickly called their lawyer who then of course promptly altered the police, local health officials and the press. Then another similar report by a woman in just ten miles away in Federal Way, Washington surfaced! That’s when the flood
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In this essay, the author
- Analyzes how pepsi faced one of their biggest crises in 1993, when consumers claimed to find foreign objects in their products. their team dealt with the chaos, making this a great example of crisis management.
- Narrates how a couple in tacoma, washington claimed to have found syringes in their diet pepsi. then dozens of reports began pouring in.
- Explains that pepsi was considering a voluntary recall but decided to side with the fda that there was no need.
- Explains that the first initial reports were from the same bottler facility in washington. they visited that plant and many others and came to their own conculsion that these objects must have been placed in the product after opening.
- Explains how pepsi decided to identify who would be speaking out to the public as a spokesperson for these incidents.
- Analyzes how pepsi's final statement was a great one. it didn't blame the accusers but explained their own innocence.
- Opines that pepsi's execution of this crisis was satisfactory, but it wasn't perfect. they gathered a knowledgeable team who worked effectively together and individually to deliver their counter.
A surveillance camera in a supermarket in Aurora, Colorado captured one of the accusers inserting a syringe into a can of Diet Pepsi. The company then got a copy of the tape and decided to include in with their news/ press releases. This tape would help them greatly. Finally, the cherry on top came for Pepsi as BBDO Worldwide, had printed their ad that stated "Pepsi is pleased to announce.... nothing. As America now knows, those stories about Diet Pepsi were a hoax. Hundreds of investigators have found no evidence to support a single claim” and finished by thanking Pepsi’s loyal buyers. This can be seen as their final statement, and it was a great one at that. It ran in dozens of newspapers including USA today and the New York times and left the audience with a good message. That they are not sorry because they did not do anything wrong, but they will always have love for anyone who buys their products. Note that their statement did not put blame on the accusers but rather explained their own
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- Pepsi Case Studyexplanatory essayPepsi Co In the early 1890s, a pharmacist named Caleb Bradham concocted a recipe dubbed “Brad’s Drink” consisting of sugars, carbonated water, rare oils, and a caffeine containing nut called kola. In 1898 the drink was named Pepsi-Cola, incorporated in North Carolina by 1902 and the formula patented by 1903. After two decades of expanding business, Pepsi-Cola declared for bankruptcy and was sold to Roy Megargel forming the Pepsi-Cola Corporation. Less than a decade later Pepsi-Cola declared bankruptcy for a second time.
In this essay, the author
- Describes how a pharmacist named caleb bradham concocted pepsi-cola, which was incorporated in north carolina in 1898 and patented in 1903. charles guth, who supplied the syrup, purchased the company from roy megargel.
- Explains how pepsi merged with frito-lay in the 1960s, expanded its horizons by penetrating the soviet union, and acquired pizza hut and taco bell.
- Explains that pepsi has expanded operations to latin america, africa, middle east, europe, asia, and has invested in research and development centers in china, germany and mexico.
- Explains that pepsi is not just a soft drink company as they initially thought. they do well in balancing its mix of net revenue.
806 wordsRead More - Pepsi Product Life Cycle Case Studyexplanatory essayProduct Life Cycle – Pepsi 1) Choose any successful product The product I have chosen is Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. It is one of the world's leading food and beverage companies with over billions of dollars in profit. 2) Provide a brief history of the product (discussing its product life cycle)
In this essay, the author
- Explains that pepsi is a carbonated soft drink produced and manufactured by the world's leading food and beverage company.
- Compares the origins of pepsi-cola to that of lucozade, which was also first produced for medicinal purposes.
- Describes how brad began selling pepsi-cola and achieved sales of 7,968 gallons of syrup in the first year.
- Explains that brad aimed to raise awareness and trial of his product, and went beyond his targets.
- Explains that pepsi-cola was launched without bottles and sold through soda fountains located in brad's pharmacies.
- Explains that pepsi-cola started with a simple cost-plus pricing strategy to quickly recover start-up costs.
- Explains that pepsi-cola only launched in brad's pharmacies. a highly selective distribution was initially recommended.
- Explains pepsi-cola was not launched with any promotions, but taste markets encouraged consumers to know about the product and try it.
- Explains how pepsi-cola's sales went up in the great depression after being acquired by loft inc. and going bankrupt. consumers were attracted by the value-for-money competitive positioning.
- Analyzes how pepsi-cola was marketed aggressively against coca cola to encourage consumers to defect.
- Explains that pepsi-cola now comes in bottles, rather than soda fountains, as the market becomes increasingly competitive.
- Opines that an extensive distribution network is needed to support rapid sales growth; therefore exclusivity to pharmacies ended and the product became a mainstream consumer good.
- Explains that the low price penetration strategy was one of the key reasons why the brand grew massively in this time period.
- Explains how advertising was designed to effectively reach a mass audience. radio was selected because of its low cost-per-reach, and barney oldfield endorsed pepsi in newspaper ads.
- Explains that pepsi has been in the maturity stage of the product life cycle since the 1980s, helping the parent company earn almost $20 billion in annual revenue.
- Explains that at this stage products are most profitable, which is why pepsico is likely to consider it a cash cow and aim to make as much profit as possible from the brand.
- Explains that pepsico and coca-cola clearly do not want to enter price-wars, which is a high risk during this very competitive stage.
- Explains the main focus of pepsi's advertising during maturity to differentiate the brand. celebrity endorsements like beyoncé and michael jackson position the product as a younger and edgier alternative to coca-cola.
- Explains that despite growing consumer interest in healthier lifestyles, sales of pepsi show no signs of slowing in the immediate future.
- Explains that pepsico is a $29 billion company employing 150,000 people speaking more than 40 languages. it is recognized for its corporate citizenship, excellent efforts, and diversity programs.
- Explains that pepsi-cola's growth continued until world war i, when sugar, then the main ingredient of all flavored sodas, was rationed.
- Explains that pepsico's products are based on a market-oriented pricing strategy and hybrid everyday value.
1321 wordsRead More - La Napoli Case Studyanalytical essayYoffie, D. B., 2002. Cola Wars Continue: Coke and Pepsi in the Twenty-First Century. HBS No 9-702-442. Boston, MA: Harvard Business School Publishing.
In this essay, the author
- Opines that campio's informal market research was not misguided, as there was a market gap that his business plan could easily fill. he lacked the cultural awareness needed to complement his superior technical and culinary skills.
- Explains that culture is a pertinent issue in the management arena and has been defined in various ways. it is defined as expectation and belief patterns shared by members of an organization.
- Opines that organizations and managers should understand their strengths and areas that need improvement so as to manage culturally diversified workforce. an understanding of culture will help business and individuals adjust to new environment and/or conditions, reduce risk, encourage innovation and capitalize on opportunities.
- Explains that the tmc group defines national/societal culture as the first level of culture in their model.
- Explains that tom brown's restaurant group has shown an appreciation of national culture by incorporating their british style with chinese flavours. glocalization is termed coined from globalization and localization.
- Analyzes how globalisation has standardised people, making people from less developed countries desire the culture of the western countries and in the process trying to adopt them.
- Explains that the cultural oriented approach suggested by the tmc group emphasizes the importance of understanding and consequently addressing issue of culture from an individual level.
- Explains that the compio was affected by western superiority complex, belittling anything that he does not understand. eurocentric is the practice of viewing and judging others based on european beliefs and culture.
- Analyzes how compio quickly wrote off the cuisines in hong kong as unauthentic, indicating either eurocentric or ethnocentrism had affected him to an important.
- Explains that team culture is another level of culture as defined by tmc group (2009) cultural orientation approach framework, that appear relevant to the case of la napoli.
- Analyzes how la napoli's poor leadership practices resulted in a lack of effective team culture.
- Concludes that the main cultural problem facing la napoli is management lack of understanding and/or appreciating the impact of culture on an organization.
- Analyzes how management style influences perception and attitude towards leadership and management styles. leaders should possess high level of cultural understanding to establish what is expected of them by consumers, subordinates, governments and other stake holders.
- Analyzes how j magretta's perspective of management is that it involves something greater than individual business leaders and should be addressed on wider cultural context.
- Recommends improving the cultural competence of the current and any incoming management team through a well-designed cultural training program.
- Opines that a well-designed training program will increase managers' knowledge, help them develop new skills, adjust their personal behaviour to the best and ambitiously change their attitude.
- Opines that implementing such a program would require extra-effort that might put extra demand pressure on the target trainees and the organization at large.
- Explains how the target trainees and the board will be influenced to convince them that the training program is the best strategic direction to be undertaken.
- Cites busrton, j., and mckay, l. in composite strategy: the combination of collaboration and competition.
- Describes the case studies of german companies in iran, india, and china.
- Explains kats, shapiro, and merrett's principles of effective strategic marketing.
- Summarizes mok, dai, x., and yeung, g. 2002. an internalization approach to joint ventures: the case of coca-cola in china.
2818 wordsRead More - Pepsi Case Studyexplanatory essayThe Success of Pepsi Cola Pepsi Cola, which has a broad range of products that it distributes throughout the world, is an oligopoly market structurer that has been in business for years. How was Pepsi Cola established? In which of the four economic market structures does the firm operate? What are the factors that determine the demand and supply for its products? Are there substitutes or compliments for its goods?
In this essay, the author
- Explains that pepsi cola is an oligopoly market structurer that has been in business for years. the paper answers these questions through examination and detailed analysis.
- Explains that caleb davis bradham invented the recipe for pepsi cola in 1893. he attended the university of maryland school of medicine but dropped out of medical school.
- Opines that providing more choices to customers drives higher revenue, new capabilities and productivity enhancements.
- Explains that the pepsi cola company falls under the oligopoly model, which is a market structure with few sellers but more than two, of homogeneous or differentiated products.
- Explains that in an oligopoly, factors that determine supply and demand for its product are crucial to the company's sustainability.
- Explains that the pepsi cola company uses the demand and supply curve to examine the outlook for the company.
- Explains that coca cola uses the supply curve to determine its outlook. the supply curve is upward sloping and any situation involving price moves along it.
- Explains that the pepsi cola company produces a wide variety of soft drinks, including carbonated drinks and energy drinks. the company advertises some drinks for hydration, calorie balance, and allergy safe.
- Explains that fresh squeezed juice might be a substitute for processed bottles of juice, while tap water could be substituted for bottled water.
- Explains how pepsi cola determines capacity, production, and pricing under the conditions of oligopoly.
1677 wordsRead More - Coca-Cola Case Studyexplanatory essayThe great taste challenge was a marketing scheme developed by Pepsi Cola to convince consumers to switch from Coca-Cola to Pepsi Cola (Schindler, 1992). The blind taste test was sparking consumers to switch from Coca-Cola to Pepsi Cola in the mid-1970 (Schindler, 1992). By late 1970, Pepsi Cola had succeeded Coca-Cola in product sales in grocery stores (Schindler, 1992). The loss of market shares ignited Coca-Cola to reformulate a new smoother, sweeter cola taste to compete with Pepsi Cola (Schindler, 1992). By mid-1980, Coca-Cola was back to number one again thanks to the success of their diet cola product (Schindler, 1992). However, Coca-Cola decided to launch a newly formulated cola product to replace the old cola regardless (Schindler,
In this essay, the author
- Explains that pepsi cola's great taste challenge was a marketing scheme to convince consumers to switch from coca-cola to pe
- Explains that coca-cola's balanced scorecard methodology was unbalanced and based their loss of market shares solely on the decline of financial sales.
- Explains that coca-cola had a tactical plan for addressing specific markets like atlanta, houston, new york, los angelas and toronto when launching the new cola.
- Explains that akbarian, najafi, moghaddam, kaleka, morgan, n. a., and schindler, r.
818 wordsRead More - Exemplary Leader: Indra Nooyianalytical essayUseem, M. (2008). New Ideas for This Pepsi Generation. (cover story). U.S. News & World Report, 145(12), 49.
In this essay, the author
- Explains that the foundation for developing an effective diversity management program relies on leadership commitment and the ceo should communicate the organization's position on diversity and his or her sincere belief in the importance of diversity.
- Analyzes how indra nooyi was raised in india and credits her upbringing for instilling her competitive work ethic that still drives her today.
- Explains that nooyi continues to challenge herself and her professional experience showcases an impressive background worthy of her current role as ceo and president of pepsico.
- Explains that pepsico has pursued diversity since 1947, when it hired an all-black marketing team to increase slowing sales in the african-american community.
- Explains how indra nooyi guided pepsico through a major restructuring that she believed would provide valuable insights and innovation. she is the chief architect of "performance with purpose."
- Explains that nooyi learned the importance of setting goals and measuring progress by breaking goals into component pieces during the restructuring process of pepsico.
- Explains that nooyi believes in making diversity and inclusion part of the everyday operations of pepsico.
- Explains that pepsico was the biggest company by stock market value with a female boss in 2006, citing research done by cataylst. indra nooyi's efforts and understanding of the consumer base have allowed the company to achieve success while continuing to advance diversity management efforts.
- Explains that under indra nooyi's leadership, pepsico has seen tremendous growth, and this success is attributable to the company’s commitment to diversity.
- Analyzes how pepsico’s indra nooyi pushes for people power, diversity. bullock, diane.
- Describes caas, k.a., and sondak, h. (2010). opportunities and challenges of workplace diversity.
- Explains that creary, s.j., and thomas d.a. (2009). meeting the diversity challenges at pepsico: the steve reinemund era.
- Analyzes how pepsico president indra nooyi speaks to mit sloan community as a part of dean’s innovative leader series.
- Explains useem, m., and u.s. news & world report's new ideas for this pepsi generation.
- Opines that nooyi speaks on diversity, innovation at the wff luncheon.
1893 wordsRead More - Pepsi's Marketing Strategies and Why They Workanalytical essayPepsi's Marketing Strategies and Why They Work The pepsi commercial is pastiche as it is based on the Oscar winning movie Gladiator, it contains three female gladiators who are expected to fight in the center of the arena, but have a sudden change of mind and to decide to turn against the will of the emperor by protesting in the form of singing. It is set in the famous Colosseum in Rome, Italy, well known for gladiator fighting. It is set at approximately 180 AD, a time when the sport was well known. The ancients Romans played the sport as an act of bravery, so that they would be given respect.
In this essay, the author
- Opines that fighting in the center of the arena requires a sudden change of mind.
- Analyzes how a scene at the end of the advert shows the emperor flip off his hat.
- Explains that beyonce’s costume was hand-made at one link at a time.
- Explains that the scene where the emperor flips his seat into the pit is known as a lion pit scene.
722 wordsRead More - Pepsi Blue Case Studyargumentative essaySince neither of the products created the measurable sales and market share increase Pepsi needed, PepsiCo International (PCI) executives conceived of a plan to create a new tagline and re-brand all existing Pepsi products, signage, advertising materials and in-store display units. The executives envisioned a simultaneous, global campaign that would create stronger brand equity and resonance in the consumer consciousness.
In this essay, the author
- Describes how pepsico launched new products and a global re-branding campaign to grow sales volume, reinvigorate its stagnant brand, and close the market share gap between itself and its primary competitor, coca-cola.
- Explains that pepsi blue was first test-marketed in bahrain for three reasons: the majority of residents drank it; regional marketers and bottlers had already begun re-evaluating the effectiveness of the company's white logo; and third, the city was a tightly controlled sample population.
- Analyzes how pepsi blue's bahrain test was an impetus for a global roll-out, but it also brought concerns with it.
- Recommends testing pepsi blue in two additional, dissimilar markets to provide more diverse data results and make any necessary changes to the plan.
- Concludes that pepsico would have achieved its business goals with a global lead market product launch with an ancillary market launch close behind.
1473 wordsRead More - Coca Cola Vs Pepsi Case Studyexplanatory essayThe Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues. Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an
In this essay, the author
- Explains that coca-cola and pepsi have fought for market share in asia since the late 1990s, but there are other soft drink companies in the markets. coca cola has relied on a differentiation strategy to fight the stiff competition.
- Explains that coca cola and pepsi were able to enter the asian markets, despite heavy advertising and marketing that restricts any potential entry of new firms into the industry.
- Explains that coca cola and pepsi rely on the cps and bottlers for the supply of cans, bottles, and sweeteners.
- Explains that the market population in china and other asian markets is a big opportunity for coca cola to grow their sales.
- Opines that they would use the market expansion that hasn't been touched yet. they will try to penetrate market by greater offering for the existing customers.
- Explains porter's model of competitive advantage of nations based on factor endowments, demand conditions, related and supporting industries, firm strategy, structure, and rivalry.
- Explains that coca cola and pepsi are influenced by the international environment and culture that limit the success of certain strategies.
744 wordsRead More - Pepsi’s Growth and Marketing Strategiesopinion essayINTRODUCTION Pepsi-Cola Pepsi's beverage business was founded by a pharmacist named Caleb Bradham who created a special beverage, a soft drink, in the back room of his drug store in New Bern, North Carolina (Pepsi Co, 2004). It has become one of today’s leading soft drink with nearly $20 billion in worldwide retail sales (PepsiCo Inc., 2003), and like what coke has, Pepsi also has a variety of products in the world, such as Pepsi-Cola, diet Pepsi, Pepsi max, mountain dew and so forth. In this report, we will specifically focus on Pepsi-Cola, and the aim of this report is to summarize and analyse Pepsi’s growth strategy as well as its marketing strategies. Firstly, the background of Pepsi Company and their products will be summarized.
In this essay, the author
- Explains pepsi-cola's beverage business was founded by a pharmacist named caleb bradham in 2004. it has become one of today’s leading soft drinks with nearly $20billion in worldwide retail sales.
- Explains that the purpose of this report is to summarize and analyse pepsi’s growth strategy as well as its marketing strategies.
- Explains that pepsi co. is a multinational corporation, which extends over manycountries.
- Explains that pepsi co. has merged with gatorade, which became the world's fifth-largestfood and beverage company with 15 brands. the company operates in a monopolistically competitive market where its biggest competitor is coca-cola.
- Explains that pepsi is considered to be a middle class drink and offers quality product that provides assurance to the public. it is undertaking both advertising and marketing campaigns around the world.
- Explains that pepsi's promotion is done when the economy is in recession and it is trying to boost up its company and product image.
- Explains that pepsi-cola has been around for more than a hundred years.
- Explains that pepsi, one of the most famous brands, can be identified easily as it is on various finest soft drinks available almost all over the world for over 100 years.
- Analyzes how kotler identified the meaning of products is the branded ‘goods and service’ offers to the target market. price sensitivesegment becomes one of the most important factors for targetmarketing.
- Explains how pepsi world introduces the quality and features of classical cola. each ingredient must pass rigorous quality controltests and strict bottling procedures.
- Analyzes how pepsi-cola's high quality and famous global brand make it so successful to compete with coke-cola.
- Explains that pepsi-cola can be a warranty as its famous brand. it is known that consumers prefer lightweight, recyclable, plasticbottles.
- Explains that there are many sizes of pepsi-cola bottles to satisfy different kinds of consumers. smaller bottles are easy for consumers to carry and larger ones with lower price are suitable for families.
- Opines that the design of bottles is similar to other brands ofcola, but it is not easy for consumers to recognize and be interested init.
- Opines that it is better to design a package with popular cartoon stars for children to choose, such as nemo or winney the pooh.
- Explains that children can collect cartoon bottles for fun and raise the sales of classical coke and attract loyal consumers in a youngage. quality products at the lowest possible price has always been pepsi's main concern.
- Explains that pepsi's two-litre bottle cost 99 cents a decade ago and still costs today. the soft drink industry uses inexpensive and recyclable plastic bottles to reduce the cost of the bottles.
- Explains that pepsi's bottlers take over the bottling operations from its franchisee. coca-cola had to struggle hard to counter the aggressive marketing strategies.
- Explains that coca-cola is still having an upper hand with 56 per cent market share, but pepsi managed to increase its share to almost 44%.
- Explains that pepsi's competitors shift up their manufacturing cost on purchase the bottling, and reduce its own risk on the bottles inflation. the soft drink industry today is confronted with a bewildering array of price increases.
- Explains that pepsi has been cutting overhead and re-engineering their manufacturing process to keep their prices competitive.
- Explains pepsi's price war, triggered by coca-cola, follows an earlier onslaught when both the companies reduced prices by about 20 per cent across the board.
- Explains pepsi's latest price reduction strategy is critical to drive volumes. coca-cola took the lead in 2003 by slashing prices of its 1.5-litre and 2-litre pet bottles
- Opines that pepsi may take non-profitable turns with the sole aim of retaining market shares, but this competition should not war with its main competitor.
- Explains that customers adapt and get used to the cheaper price. after the price war, the customers will change their taste to coca-cola more elastically.
- Explains that the pepsi company manufactures and sells their products to the company they owned and independent bottlers that are franchised operating facilities through out the united states and canada.
- States that pepsi-cola formed a partnership agreement with thomas j. lipton co, owner of the number one tea trademark in the us. other partners such as pizza hut, kfc and hard rock café have partner relationship.
- Explains that the pepsi-cola brand is already brought into the mind of consumers as an invisible image.
- Opines that pepsi-cola needs improvement for their marketstrategy in order to have an increase in their product sales.
- Explains that pepsi-cola could sign a contract with macdonald to compete with their competitor, kfc, and raise its reputation and profit.
- Analyzes how pepsi-cola attracts consumers' attention by the new campaign "pep, it is the cola", associating with the food-friendly strategy.
- Analyzes how pepsi-cola's super bowl xxviii in-game advertisement reminds consumers of the product brand images— spirited,spontaneous, contemporary and exciting, and adding a new ‘hero’ image
- Explains that pepsi-cola's advertising strategies include newradio, prints, and on-line advertising. sponsorship is another advertising tool used by the company.
- Explains that pepsi-cola's sponsorship deal with magna entertainment corp. was an extension of this strategy. automatic vending machines are placed all over the country, targeting the self-selectingtarget market.
- Explains that pepsi's annual report 2003 declares itsaction on environmental improvement, such as efficient usage of water, seeking methods that are socially responsible, and develops education programs and follows environmental legislations.
- Explains that not-for-profit groups and working with organizations delicate to improving the life of people have also been used. pepsi-cola contests and games promotions are one of the major tools it uses to achieve sales promotion objectives—rewarding loyal customers
- Explains that pepsi bottling group has about 6000 salespeople and recently invested in a pocket pc with customized software "shelflink".
- Explains how pepsi-cola's new technology helps the salespeople to reduce time spending onvarious calculations and get all sales information immediately.
- Explains that pepsi-cola's promotion strategies generate sales and increase demand of the product effectively.
- Explains that pepsi-cola's existing advertising strategies can achieve theattention of the public effectively and achieve its advertisingobjectives—to persuade buyers to purchase the product and switch to the brand.
- Explains that pepsi-cola's new advertising campaign is food-friendly, but its creative message doesn't relate to the strategy.
- Explains that sponsorship is one of the most important advertising tools used by pepsi-cola.
- Explains that automatic vending machines are tailor-made to suit the self-selecting targets, and it has been successfully generated to increase sales and improve brand image.
- Opines that pepsi-cola should increase its use of public relations to build a positive image.
- Explains that sales promotion can push up sales in short term and building upconsumers’ long-term commitment. pepsi-cola can create large incentive to consumers, but it needs to consider the cost effectiveness of these.
- Opines that pepsi-cola salespeople should be able to make good relationships and communicate well with retailers.
- Recommends constant retraining for salespeople in order to improve their performances and keep up with the latest markettrends.
- Explains that the pepsi.com website is designed to coordinate with all of the advertising campaigns, public relations strategies, and sales promotion strategies ofpep-cola.
- Opines that pepsi-cola has well-developed promotion plan andstrategies in all dimensions.
- Recommends that marketers increase their budget spending in this area, since the effectiveness of promotion strategies is greatly affected by the economic condition and trends.
- Analyzes pepsi's marketing strategy through product, price, place, and promotion. the company has a strong history, impeccable image and assurance of quality.
- Opines that pepsi-cola's current success will lead to itsundeniable success in the future.
- Opines that pepsi's advertisement that only allows excellent quality products to be sold to the consumers could alter the consumer'sperspect on the company.
- Opines that small restaurants selling pepsi don't change consumer's perspective of the beverage.
- Recommends that pepsi should increase its price to show it has high quality product.
- Opines that the higher price of pepsi product could lead people to buy more coke as the softbeverage market is a highly elastic market.
- Opines that excess advertising could be a major expenditure for pepsi with limited effects, especially in an economy that is in recession such as america.
- Cites microsoft customer evidence: pepsibottling group, the pocket pcs helps the psp group sellsoda more effectively.
- Describes pepsico's corporateinformation and its strategic marketing.
- Explains that pepsi-cola is a leading supplier of data, consulting, and financial services to the global beverage industry.
- Describes pepsico. inc's 2004 annual reports and the public relations society of america (prsa).
4094 wordsRead More