Pepsi History

Pepsi is a carbonated soft drink company. It is made by Pepsi Co. the drink was created and made in 1893 and produced as Brad’s drink. Later it changed to Pepsi-Cola in 1898. Then Pepsi in 1961. The color of the drink is caramel e-150d. the variaints of the drink are diet pepsi. The word Pepsi was born out of dyspepsia and kola nuts that are used in the recipe. The first recipe had sugar and vanilla. This drink was used for helping in digestion and boosting energy. After moving the bottle from his drugstore to the warehouse he sold 7000 gallons of the syrup. The next year Pepsi sold 19 thousand gallons. The first celebrity to promote and endorse Pespi was Barney. The first logo was changed after 20 years. Pepsi changed the design of the logo again. After the great depression the company went bankrupt. This was due to the financial losses incurred from the price of sugar. The Pepsi trademark was bought by Megargel. Then the Pepsi asset changed hand and landed with Charles Guth. Since coca cola refused to discount him syrup he replaced it with Pepsi. Thrice between 1922 and 1933 Coca Cola was given

From the 1930s to 1950s the drink was used in radio, movies and tv. It used young boy to deliver the product and promote the product to different locations. when a film actress married the president fo the comapnh, she became a spokesperoosn for that in the ovie industry and appeared in tv ads, beauty paegants for the company. She had pepsi images in many of her films. She became a part of the board after her husband died. Sports teams got sponsored by Pepsi. When Pepsi introucced the cchallenge to blind tsting, the majority of the particiapnts picked Pepsi as better tasting and Pepsi took advantage of this campaign and report to the public. There are many movies that have shown Pepsi, like back to the future, home alone, fight club. In 1996 the company launched the successful Pepsi stuff campaign. (Our history