PepsiCo has been producing a wide variety of beverages and snack foods since its founding in the late 1890’s as a soft-drink company named Pepsi-Cola. PepsiCo is not just soda pop. Since Pepsi-Cola’s merger with Frito Lay in 1965, PepsiCo has strived to offer quality snack and beverage products worldwide. The snack and beverage market is more diversified and plentiful than ever. There are a plethora of choices one can make, from the tried and true to new, exotic and adventurous tastes for anyone to try. At PepsiCo, we strive to meet the demands of our customers. We are constantly improving our brand, by investing in research and products that not only offer new and unique choices to the consumer, but also care for our precious natural resources and environment. We offer our customer new and exciting choices, but we have time-tested staples that our customers rely on, not only for their quality but sentimental value as well. Superior quality and trust in us as a company will move us ahead in reaching our goals. PepsiCo states in its Business Objective that it wants to lead the world in beverage and snack sales. We strive to continue to develop our brand recognition worldwide, as well as become an industry leader in environmentally sound practices.
While PepsiCo desires to be a global sales leader, our current focus will be on our U.S. Target Market. As we move forward, our target market will be young people and their educational institutions. PepsiCo sees great potential in marketing to people ages 13 to 26. This population has money in their pockets, and utilizes retail stores, vending machines, school cafeterias, and athletic venues. The youth of the U.S. have a great sensitivity to environmental concerns and overall health an...
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...ind areas for product improvement, as well as create solutions for potential problems and pitfalls facing the brand. Among PepsiCo’s strengths are brand recognition and loyalty, as well as product diversification. The company can build on these strengths to confidently introduce into the market that are innovative and health-conscious. PepsiCo will also continue to grow our in commitment in environmentally responsible manufacturing. Challenges facing the company are varied, not insurmountable. PepsiCo has had problems with employee/management relations, and discrimination. There have also been some marketing issues, including controversial ads and poor logo redesign. PepsiCo will need to make sure it gains control over the image it wants to portray to its target market, stay on top of PR issues, and ensure that there is no over-reliance on any single retail outlet.
Pepsi needed a strong regional partner. Pepsi had been falling behind to Coke in Mexican market. However, changes in the regulatory environment had cut Coke’...
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
PepsiCo is one of the world’s leading food and beverage companies with products being sold in over two hundred countries and territories around the world. PepsiCo began in 1965 when Pepsi-Cola merged with Frito-Lay and now distributes twenty-two brands of products that include Pepsi, Lays, Tropicana and Quaker. This paper will provide information about PepsiCo’s dedication to environmental, human and talent sustainability while increasing revenue by reducing essential production costs such as water use and packaging materials.
focus more on the fun-for-you, major brands: ignore the other two segments, and focus on PepsiCo’s core products. The issue is that it may seem as though PepsiCo is going back on their word and Nooyi’s strategy. As well, PepsiCo might be seen as unethical for pushing their high-sugar, high-calorie drinks and junk food, while Americans and those of other nationalities are facing higher and higher levels of obesity.
In 2008, Forum for the Future worked with PepsiCo to develop a set of global scenarios, plausible future worlds in which they might be operating in 2030. The scenarios were created using extensive desk research and a series of workshops with PepsiCo employees and stakeholders in US, India, China, Latin America and Europe. More than 100 interviews were made on possible future environment and health trends with a hugely diverse range of people, from PepsiCo Chairman and CEO Indra Nooyi to the former Prime Minister of Norway, the ex-Director General of the World Health Organisation and expert Gro Harlem
Useem, M. (2008). New Ideas for This Pepsi Generation. (cover story). U.S. News & World Report, 145(12), 49.
PepsiCo products are one of the most recognized brands around the world. Today they have one of the largest variety of products but not everyone knows how this recognized company came to be. And it all started in the late 1890’s in New Bern, North Carolina by a pharmacist named Caleb Bradham. He was trying to make money off the recent success of Coca-Cola so he formulated his soda called “Brads Drink”. This would later be renamed Pepsi after he purchased the name trade mark name “Pep cola” for one hundred dollars. After this purchase Bradham paid an artist to create the Pepsi logo shortly after the logo was made ninety-seven shares of stock were issued.
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
The first step for Pepsi Cola to undertake is to generate ideas for the new product. There are many different alternative ideas available to help Pepsi through this process. They shoul...
PepsiCo's mission listed on their website said as follows: "Our mission is to be the world's premier consumer products company focused on convient foods and beverages. We seek to produce finanical rewards to investors, business partners, and communities in which we operate. And in everything we do, we strive for honesty, fairness, and intergrity." Their mission is done through programs with environmental care, activities that aid the society, and a commitment to build shareholder value. PepsiCo puts significant emphasis on shareholders throughout all aspects of the company.
Since neither of the products created the measurable sales and market share increase Pepsi needed, PepsiCo International (PCI) executives conceived of a plan to create a new tagline and re-brand all existing Pepsi products, signage, advertising materials and in-store display units. The executives envisioned a simultaneous, global campaign that would create stronger brand equity and resonance in the consumer consciousness.
The ultimate motive of the event is to grasp the customers’ purchasing power by lowering its products’ prices after specifications development. Previously, I learned that Pepsi products revolve around consumer’s perception value in respect to Coca-Cola pricing strategy. The Pepsi marketing strategy does not focus on eliminating the dominant Coca-Cola drinks. Instead, they adjust their prices competitively to offer cheaper cold drinks with a refreshing feel than the other brands. Pepsi has taken the advantage of increased costs of drink production, which many companies could not afford to lower their prices. As a surviving tool, PepsiCo has diversified its products and competitively lowered its prices with standard tasty drinks. Moreover, its strategy to merge with Wal-Mart made the Pepsi Company to maintain the competitive prices in the drinks industry. The Company maintains current prices by strategically cutting down the production and operation costs in the product
PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $60 billion. (PepsiCo.com). PepsiCo manufactures, markets, and sells various foods, snacks, and carbonated and non-carbonated beverages worldwide. The company operates in four divisions: PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe, PepsiCo Asia, Middle East and Africa. PepsiCo has many different brands. PepsiCo strive for honesty, fairness, and integrity in everything they do. “PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic - creating a better tomorrow than today. Some of the problems in the company are local beverage tax increase. Really the company took a loss because of the decline in sales. PepsiCo believes that by working together, they will succeed in creating a healthier and more sustainable future for
Pepsi Company (PepsiCo) owns many brands of beverages, snacks and other foods. Its major product, Pepsi Cola, is one of the most popular carbonated beverages. Besides that, PepsiCo owns the brands Quaker Oats, Gatorade, Frito-Lay, Tropicana, Mountain Dew, Naked, Mirinda and SoBe. In order to maintain, or preferable expand, its market share, PepsiCo constantly introduced new products under its brands. This is a marketing strategy known as Product Development. By modifying the formulas and ingredients, PepsiCo had invented and marketed more than 50 types of carbonated beverages under the brand of Pepsi. To name a few, Pepsi Free introduced in 1982, Pepsi AM introduced in 1989, Pepsi Tropical introduced in 1994, Pepsi Blue introduced in 2003, Pepsi Edge introduce in 2004, Pepsi Lime introduced in 2005, and Pepsi Ice introduced in 2007. Some of the products survive and being accepted by consumers, however large number of the new formula Pepsi had failed and been removed from the market shelves in as short as 6 months.
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.