Penguin Books: Introduction to Modern Business
The aim of this essay is to comment on how, over the last six years
Penguin Books Limited has grown and managed external and internal changes.
Sixty one years ago, Allen Lane, the managing director of the Bodley
Head, a British publishing company, revolutionised reading with the introduction of the first ten Penguin paperbacks. Today, over 600 million paperbacks are sold yearly. At a time when there was still little of entertainment, paperback books brought reading to the masses. Nowadays, paperback books bring reading to the world. During the last six years (1990-1996) Penguin Books Limited was faced
with
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In January 1996 another major political change took place, not in favour for Penguin Company. A legislation was produced which revives copyright protection to an important group of writers. This legislation meant that publishers have to pay several million pounds to the estates of writers, who died between 1925 and 1945. The change in UK legislation (introduced as part of copyright laws across the European Union) was brought in in order to cover the works which were previously out of copyright.
Taking the European Union single market that is taking place into consideration, one should remember that "Nothing is "overseas" anymore," a statement by Kenichi Ohmae that clearly defines the borderless condition of current business approach. This brings up the international dimension of Penguin
- a dimension which is continually growing in importance. Overseas Penguin has four major companies - Penguin USA, Penguin Canada, Penguin Australia and
Penguin New Zealand. Each of these companies does its own publishing but is monitored by each other's publication programmes.
There are also several smaller marketing companies which carry stock
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BIBLIOGRAPHY
1. Snoddy, Raymond. "Pearson profits." The Financial Times, 13 Aug. 1991, p.15.
2. Snoddy, Raymond. "Pearson rises..." The Financial Times, 03 Sep. 1994, p.9. 3.
Snoddy, Raymond. "Pearson shares fall." The Financial Times, 21 Sep. 1994, p.26.
4. Snoddy, Raymond. "Pearson buys stake in book distributor." The Financial
Times, 27 Apr. 1995,
p. 26. 5. Marsh, Peter. "Publishers face copyright disputes."The Financial
Times, 03 Jan. 1996, p. 5. 6. Fishwick, Francis. "Profits left on the shelf."
The Financial Times, 18 Jun. 1996, p. 14. 7. Snoddy, Raymond. "Mayer stands down at Penguin." The Financial Times, 21 Jun. 1996, p. 9. 8. Rawstorn, Alice.
"Hollywood head to lead Penguin." The Financial Times, 06 Aug. 1996, p. 16. 9.
Schreuders, Peter. "The book of paperbacks." London: Virgin, 1981. 10. "Fame - financial analysis made easy"(update 88.a-October 1996); CD Rom. 11. Rawsthorn,
Alice. "Books cartel collapses." The Financial Times, 27 Sep. 1995, p.18. 12.
Stoner, James. "Management"(sixth edition). Prentice Hall
...ense has decreased 82.8% from 2000 to 2004. All the above are contributing factors in Applebee’s achieving higher earnings, a 75% increase in net earnings from 2000 to 2004. Average shares has fall due to consistent share repurchasing programs by Applebee’s. Overall, the common-size analysis of the income statement are relatively consistent over the five years of study. Cost of goods has stayed consistent between 74%-75%, the Depreciation and amortization is between 9%-11%, income from Continue operations and Net Income are also both between 9%-10% in common-size analysis for income Statement. No unusual flutuations has been discovered.
family and force's Paul to leave the town and create a new image for himself.
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In the course of this essay I shall be looking at the role of the
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The subject of this essay should be obvious from the title. Considerable detail is included in this presentation of the facts on the issue.
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My aim in this essay is to analyse the ways in which I think an
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The main purpose of this essay is to explain why and under what conditions some
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