The ultimate measurement on the effectiveness of a company organization structure is definitely how consistent it can grow over the long run. Google from it initial pubic offering price of $85 back in August 19, 2004 to $570 today; it arguable that they have a very effective organization structure. In order to promote innovation and commitment to cost containment; Google invested lot of money to build a highly transparent organization. Having a highly transparent organization, they have make it easy for engineers to share ideas, poll peers, and makes it’s nature to change for the future. As an organization Google use a flat, transparent, non-hierarchical structure. With their two co-founder Larry Page, President of Products and Sergey Brin, President of Technology, CEO Eric Schmidt who was brought in to provide adult supervision making the final decision on production and direction of the company and every single employee out to create the “perfect search engine”. Brin, 32, born into a Jewish family in the Russia, fled to the U.S. in the late 1970s with his parent. Page, 33, grew up obsessed with inventing things; son to parent whose both teaches computer science for a living. Eric, 51, recruited from Novell where he worked as chairman and CEO.
b. Communication Plan.
Google spiritual cultures are plainly stated as “Don’t be evil”. It’s hard to say exactly what is meant by the article by TIME “In Search of the Real Google” written by Adi Ignatius. The author cited a incident with a proposal that went up to the top three, Brin, Page and Eric that might help to explain “Don’t be evil”. The proposal was to add a small sponsored links to image-search results to generate more income. In response, Page asks “We’re not making enough money already?” than every in the room laugh with the proposal turn down. Google focus on improving the customer experience not profit. With it anti-marketing believe, it’s the only $100 billion company that doesn’t run TV commercial. Every Friday, Google hold an all-hands meeting in which they make announcements, introduction, and have question and answer session. These all-hand assemblies help Google communicate effectively within the organization. Google also have “gatekeepers” who manage all the engineers and their ideas. With gatekeepers working as editor, designer, coder and friend to the employee; communications are not an issue at Google.
An organization is structured in a certain way based on some factors. Size is a factor because the bigger the organization, the more complex its structure. If the company is small, the design is generally simple. A small company does not have to undergo a formal structure. Larger organizations depend more on authority delegation and formal work responsibility, because a bigger company is harder to manage. Another factor is the lifecycle of the organization. An organization undergoes the...
Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity. In 2004 the company’s status changed from private to public concern. After the status of company changed Eric Schmidt, Sergey Brin and Larry Page signed an agreement to work together at Google for twenty five year. The agreement will expire in 2029. The aim of the company was to make information universally available in an organized manner. Since then they have been doing this job excellently. The company’s headquarter is located at Mountain View, California.
The culture at Google is clearly a major priority for the company. Something that Google works especially hard at is creating a work-life balance for its employees. Even though this is challenging because Google
Google’s corporate environment has always been groundbreaking and cutting edge since the company was founded. A significant portion of the company’s success must be given to the far out ways in which it develops it products and services, therefore, standard business practices probably will never work for Google.
“Google’s mission is to organize the world’s information and make it universally accessible and useful”. With this mission set the company created Google Zeitgeist which at every end year sums up what millions of people search for, still continued every year. Google is able to a hold a competitive advantage over its competitors such as ask.com and msn because it provides to its users with services such as cloud computing, software and online commerce and much more.
Google makes our life easier. The company has grown from when it was founded in 1998 by Larry Page and Sergey Brin, to provide around fifty different products beyond the basic Google search. With the multitude of technologies, that vary from maps to docs, Google’s job consists of making it quicker and easier to find the information needed to get what you need to your task done. Google builds the background programs and helpful tools that millions of businesses use to succeed, as well as create products for the web that help the environment, and people get what they want on the Web faster. The culture at Google is based all around the people. The people are very intelligent and determined to achieve the companies shared goals. Everyone at Google has an o...
The Google incorporation follow regular origination structure which has many management positions specialized by activity . These positions divided and grouped into regions that lead the company in managing range of its operations . . The Executive Officers on Google they are ,
Google’s internal structure stability can be influenced by external factors. To ensure the right decisions made, they must complete external and internal analysis. Google’s must contend with external environment influences, which are political, economical, and a technological. Day after day must be able to understand how the external environment influences can provide advantages to obtaining opportunities but on the downside expose the threats that Google has to overcome to be successful. For Google to maximize the market opportunities, Google must recognize its internal value, rarity, and organization. To exploit the company’s strength and weakness, Google must comprise an SWOT analysis. When Google accomplishes the SWOT analysis, they will understand the company’s strengths and weaknesses. It will also demonstrate the environmental opportunities and the threats that are facing in this competitive market. Once this analysis completed, Google can plan strategic plan to utilize their strengths, improve upon their weaknesses, maximize their opportunities, and eliminate threats that can endanger their growth as a company.
and other resources needed to achieve goals. Organizing activities include attracting people to the organization, specifying job responsibilities, grouping job into work units, marshaling and allocating resources, and creating conditions so that people and things work together to achieve maximum success (Bateman & Snell, 2011). When a company is able to successfully organize each portion of their business, they will then be able to maintain a strong foundation. A company that has managed to be successful through its well use of organization is that of General Electric Company. They have what it is called a ‘flat’ structure in which everyone becomes equal (Clawson, 2012). General Electric used to have 29 levels, but today it has only a handful of layers (Bateman & Snell, 2011).
The corporate culture of Google is same as other organizations except for a few unique leadership positions like Chief Culture Officer and Chief Internet Evangelist. Rest all remains the same, where the information passes from higher management to the lower – level employees of various departments. Despite the standard corporate organizational structure, Google has developed a corporate culture based on giving employees way to develop new ideas without excessive oversight.
Google’s parts all fit together to become part of a very large and sustainable company. Their use of profit is impeccable and helps supply a company that does good for people and the environment.
The technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company.
In 1995, the founders of Google, Larry Page and Sergey Brin met at Stanford. A year later in 1996, Larry and Sergey began collaborating on a search engine called BackRub. Backrub operated on the Stanford servers for more than a year before taking up too much bandwidth. The following year, on September 15th, 1997, Google.com is registered as a domain. The founders created Google with a mission in mind, to organize a seemingly infinite amount of information on the web. The name itself is a representation of this mission, Google is a play on the word “googol" a mathematical term for the number represented by the numeral one followed by 100 zeroes (“Our history”).