Peak Performance Evaluation Of Google

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The ultimate measurement on the effectiveness of a company organization structure is definitely how consistent it can grow over the long run. Google from it initial pubic offering price of $85 back in August 19, 2004 to $570 today; it arguable that they have a very effective organization structure. In order to promote innovation and commitment to cost containment; Google invested lot of money to build a highly transparent organization. Having a highly transparent organization, they have make it easy for engineers to share ideas, poll peers, and makes it’s nature to change for the future. As an organization Google use a flat, transparent, non-hierarchical structure. With their two co-founder Larry Page, President of Products and Sergey Brin, President of Technology, CEO Eric Schmidt who was brought in to provide adult supervision making the final decision on production and direction of the company and every single employee out to create the “perfect search engine”. Brin, 32, born into a Jewish family in the Russia, fled to the U.S. in the late 1970s with his parent. Page, 33, grew up obsessed with inventing things; son to parent whose both teaches computer science for a living. Eric, 51, recruited from Novell where he worked as chairman and CEO.

b. Communication Plan.

Google spiritual cultures are plainly stated as “Don’t be evil”. It’s hard to say exactly what is meant by the article by TIME “In Search of the Real Google” written by Adi Ignatius. The author cited a incident with a proposal that went up to the top three, Brin, Page and Eric that might help to explain “Don’t be evil”. The proposal was to add a small sponsored links to image-search results to generate more income. In response, Page asks “We’re not making enough money already?” than every in the room laugh with the proposal turn down. Google focus on improving the customer experience not profit. With it anti-marketing believe, it’s the only $100 billion company that doesn’t run TV commercial. Every Friday, Google hold an all-hands meeting in which they make announcements, introduction, and have question and answer session. These all-hand assemblies help Google communicate effectively within the organization. Google also have “gatekeepers” who manage all the engineers and their ideas. With gatekeepers working as editor, designer, coder and friend to the employee; communications are not an issue at Google.
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