Executive Summary
Peaceful Bliss is a full service spa located in Landover, MD. We offer spa treatments ranging from facials and full body massages, to health and wellness services. Peaceful Bliss will provide a comforting atmosphere in which our clients will be able to relax their body and mind. Peaceful Bliss will establish itself as a dependable destination to which they can always come to escape the stresses of life, rejuvenate their energy, and heal. We will provide a one of a kind experience to our customers and strive to be known as the premiere spa in the area. Our goal is to obtain 1% market share in the local spa industry in the next three years. To achieve this, we will aim to meet our customer’s needs by catering to each client, and offer exceptional service. Our growth strategy combines moderate prices and specialized experienced staff. Our keys to success are:
• Quality and skilled employees familiar with various massage techniques, chiropractic care, health, and wellness.
• We will establish trust within the community that the needs of every customer will be taken care of during each visit
• Easy accessible location
• Effective advertising
Peaceful Bliss has forecasted sales revenues by year two. Additionally by year two the business will reach profitability and have achieved a profit before taxes. The marketing research and tailored marketing strategy will result in after-tax profits in year one, increasing to year after year within the first three years. It is estimated that by year three, revenues will reflect a 1% market share in the local spa industry.
Environmental Analysis
There are thirteen full time employees including the owner Christin...
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...g appointment requests) within 24 hours. We respect your privacy so none of your personal information will be sold to any third party at any time.
Keys to Success
• To have a wonderful working relationship with vendors
• To employ quality and skilled individuals in massage, health/wellness, and natural healing.
• To establish trust amongst clientele that your needs will be met through the care and comfort of our facility.
• Easily accessible location.
• Effective advertising.
Objectives
• To earn annual sales of at least $650,000 in year one and $997,000 by year three.
• To meet the ever changing needs of our clientele by staying on top of the latest technological advances.
• To become the premiere sap facility in the DC metro area.
• To obtain a gross margin higher that 53%.
It has been identified that there have been many improvements and benefits of effective services available for individuals and being able to effectively solve any problems that may arise. To add to this there has been an increased understanding and trust between agencies and professionals. It leads to enhanced and improved outcomes for service users and services are easily accessible and always available. This also helps to strengthen support and promotes mutual encouragement and the exchange of ideas between staff.
Having prior knowledge of a customers needs, habits, and questions before or during every interaction and transaction can boost customer satisfaction. (Zueschner, Raymond. (1997). Communicating Today. Boston: Allyn and Bacon.
More new products need to be introduced and research needs to be done to find out which products will be most popular and profitable.
To improve the life choices and quality of care of all residents for whom we provide support and services
The NHS will respect the confidentiality of individual patients and provide open access to information about services, treatment and performance.
To provide a high quality of care where patients needs are met consistently, as well as benefiting nurse workload and patient assignments.
Many hospitals around the U.S. are currently offering holistic methods of care such as Sharp Healthcare in San Diego. The services offered there include; Acupuncture, Arts for Healing, Clinical Aromatherapy, Guided Imagery, Healing Touch, Holistic Healing, Massage Therapy, Qigong, Reflexology, and Yoga. All of these methods allow patients to receive an alternative intervention for treatment of conditions such as; anxiety, pain management, and stress. All of these are known conditions to negatively affect the healing process (Sharp, 2014). With all the diversity in the United States it is typically not the easiest task to adhere to a large population of differing preferences. With the implementation of holistic approaches to care, outpatient care, home health, physical therapy services, and many other ambulatory care settings can further align services with the ...
3. We endeavor to be dedicated, disciplined and loyal, providing consistent value and great service to all the clients.
Patients make up a huge part in achieving service excellence for the healthcare industry. My healthcare facility helps the patients redeem themselves and correct with sensitivity. The patients are my customers, and my healthcare facility must remember our mission and vision of giving spectacular healthcare to our customers who are our priority. By giving quality customer service, my healthcare facility earns the gratitude and patronage of its patients. The patients pass their experiences to their families and that keeps my healthcare facilities’ reputation successful
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
Ever since Sunset Beach has been officially opened to the public, there has been a drastic increase of tourists present. Television programs concluded that at least a thousand people visit the beach everyday. Reasons for their stay are that they feel comfortable with the environment that surrounds the beach front, people who are at the beach are joyous and numerous activities to enjoy, and the fresh scent of the sparkly waters, make the visitors feel calm and pleasurable. So I decided to take a trip there.
the patients to find a common bond with another person. Giving the patient the comfort
Strive to earn customers’ long-term loyalty by working to deliver more than promised, being honest and fair to provide exceptional personalized service that creates a pleasing business experience.
what you can help them achieve. You will also encounter those clients that are there
Managers should take note of the value in inquiry, development, and forecasting future technological innovations in order to keep ahead of their competition.