Problem Statement and Literature Search
Paul Anderson Wedding Planners Inc. target population is the University of Indianapolis’s campus. Wedding planning is an area whit a lot of different opportunities and also the market where corporation is trying to provide high quality and outstanding support for wedding arrangements. The research dilemma that Paul Anderson Wedding Planners Inc. faces is how to make the wedding planning affordable for future newlyweds and their families and also how to attract new customers. Paul Anderson Wedding Planners Inc. needs to collect information and do outside research in order to optimize sales and provide wedding service at fairly price. Recent research shows that people complain about high prices on the wedding
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focus group will set back the opening date by almost two weeks. In order to benefit company in the long run, management’s analysis for this research approved setback. Customer satisfaction and high quality service create positive reputation. Company without good reputation won’t be able to attract new customers and support the high quality service. Paul Anderson Wedding Planners Inc., thanks to this research, will be able to face customer needs and will provide the best service in the market. If an organization has a good reputation in the marketplace, consumers may have a preference for that company even if there are similar businesses offering the same products or services for different prices (Bracey, 2016). The conducted research will identify market gap and put Paul Anderson Wedding Planners Inc. in better position in the market. Since employees of the company understand the desires and needs of the customer, the company will be able to provide higher quality in customer service. This research has the potential to improve the business in the long …show more content…
was able to discover solution to their management dilemma of how to make the wedding planning affordable for future newlyweds and their families and also how to attract new customers. The focus group provided a great possibility to discover the desires and needs of our customers as well as gave the company opportunity identify market gap. The panel did not ensure the solution but the management is now able to understand customer needs and desires in better way and know hot to interact with them more efficiently. This will result in higher quality customer service, which in turn benefits the reputation of Paul Anderson Wedding Planners. The research indicates that each customer is unique and has individual needs but also give an insight in the thinking and perception of the customer. Every participant had a different answer but budget for spending on a wedding planner remains in a similar range. The range was $1,000 and $5,000. This result provides the management important information that company has to develop certain arrangements plans. Detail description of the participants about what they value the most in the wedding planner and what part is the most stressful in wedding planning will result in higher customer service due to the fact of better knowledge. The research also provides significant information about wedding planner itself. Paul Anderson Wedding Planners Inc. can immediately work on the improvement of
Operating in a competitive industry, Sperry/MacLennan Architects and Planners has realized that to be successful, maximize profits and market share, and survive for the long term, it has to incorporate market research in its business practices. The company values its core principles and understands that to stay competitive, it is important to understand the environment, the market, and its clientele to succeed. Gaining understanding of its market helps the company reach their sales goals, business objectives, build their brand, and ultimately customer loyalty.
Marketing research has become a very important part of small businesses and large corporations gaining information about their customers and how they feel about their products and services. According to Philip Kotler, "Marketing research is systematic problem analysis, model building and fact-finding for the purpose of improved decision-king and control in the marketing of goods and services (Kotler & Keller, 2012)”. The initial step in the marketing process is to identify the problem the company is having and then decide the way the marketing team would like to conduct the research. The marketing team will devise a plan on how to gather the information and set a budget for the research project. In the planning of how they will conduct the
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
Porcini’s Inc. is undergoing the process of growth and change. It is evident that the firm is entering in another phase that the management are pondering. The firm has employees who have the customer oriented minds and the management of Porcini’s expects them to cultivate the right customer attitude. The right kind of people is giving the entity the competiveness that the firm requires. There is risks when the growth of the firm grows or expands very fast than it can be controlled by the management. Given the fact that management need to select the options fully. Porcini’s management is conducting a customer research that will determine the customer’s needs in the market. The operation strategy, customer research and the location analysis for possible expansion will create huge value to the firm in the long
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It was a beautiful Saturday morning on January 6. The winter air was crisp and the view was amazing. The soft salty scent from the ocean filled the air. Off the balcony on the second story of the Long Beach Yacht Club I could see the light swells of the Pacific Ocean. The small crashing of waves added to the peaceful instrumental background sounds as the ceremony was about to begin. January 6, my wedding date, was a day that changed the rest of my life.
With the rise of the economy, consumers have become more and more knowledgeable on selecting their favourable product as a result the organization cannot focus on what it sells but on the side focus on what the customer wants to buy.
In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
The Marriott Company is a successful lodging and hospitality company. It is a company that is internationally recognized and has nearly 3,700 properties, 18 brands in 72 countries and territories worldwide (Marriott, 2012). With such success and worldwide prominence, it is no mistake that it operates with a winning formula that includes market research. "Our relentless focus on innovation and action fuel the way we do business" (Marriott, 2012). Organizations, like Marriott, not only have to compete in a rapidly changing technological environment and a highly diverse global environment, it must consider the importance and role that marketing research plays. Operating in such a competitive industry, the Marriott Company has realized that to be successful and survive for the long term, it incorporates market research in its business practices. This paper will define market research; identify the types, and the importance of marketing research that the Marriott Company uses.
The job of an event planner is much more than hanging up streamers, laying table clothes down and checking the quality of the lights. Event planning requires tedious work and strenuous planning. Also called meeting and convention planners, they do everything involved with making sure these events go as anticipated. This includes, working with the client to choose a fabulous and affordable location, hiring quality caterers, selecting perfect entertainment, and even arranging lodging and transportation for attendees who are visiting from afar (McKay). The goal of an event planner is to make sure the event runs very much as anticipated, which includes multiple plans to combat what-if scenario, because no event will ever run exactly as planned.
Wasserman, Michael. 15 Techniques When Dealing With Customers. My Success Company. 25 January 2005. .
Kotler, P., & Keller, K. (2012). Marketing management (14th ed., Global ed.). Boston, [Mass.: Pearson.
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study