A young mind has the ability to connect to a younger demographic as well and creating classic designs for the older more timeless age group. Just look at Hedi Slimane at Saint Laurent, he has catapulted the brand back to the top of the fashion industry where is hadn’t been for years. As well as for Christian Dior, Raf Simons unique aesthetic was so different and unusual than traditional Dior that the pairing of them is perfect for a fresh new vision. The process of rebranding is part of the evolution of a fashion label, as much as it is necessary, it is also apparent that it will eventually happen. Just like everything else in todays society, fashion is constantly evolving and in need of new ideas.
Introduction- Fashion is richly embedded in the history and culture in France. The country is the home of many famous designers, and is credited with creating the concepts haute couture and prêt-à-porter; two core segments of the fashion industry. Today Paris, Milan, London, and New York are the “Big Four” fashion capitals in the world. While France is well known to be the oldest fashion empire in the world, with expansion of the industry, is it still considered the leader? 1) History of Fashion in France A quote by American poet, Allen Ginsberg says, “You can’t escape the past in Paris, and yet what’s so wonderful about it is that the past and present intermingle so intangibly that it doesn’t seem to burden.” In order to truly understand the large role that fashion plays in a culture where the past is such a large part of the present, one must learn about its deep history and evolution.
Fashion changed back then just as rapidly as it does now. This facet of culture blossomed during the nineteenth century. Even still today, fashion plays a huge part in lives of everyone across the world and Paris still stands to be one of the major fashion hubs of the world.
Couture houses such as Coco Chanel, Christian Dior, Schiaparelli, Gimabattista Valli are all among the strongest and longest reputable of global brands that established themselves in Paris at this time. The sustained reputation for the city can be credited not only to the emergence of fashion’s main innovations (such as the little black dress by Chanel) but also the credibility of the city as a centre of fashion. Brands started to use the French legend for their advertisement and fashion houses make their money because ‘Paris’ is part of their logo. They have become a sign of fashion, a fundamental to the understanding of that brand as a fashionable brand. Similarly, can be said for New York’s urban landscape, that brands such as DKNY have adopted the dramatic architectural backdrop as an integral part of their brand-‘clothing and architecture were projected as archetypes of national identity”.
1.0 Asos.com overview ASOS.com is securely recognised as the UK's leading online fashion store. It was launched in 2000 by Nick Robertson and is now the 3rd most visited apparel site in the world. ASOS.com headquarters are located in Camden Town, in North London. The industry which ASOS focuses on is online fashion and beauty retail. In addition, ASOS specialises in fast fashion and celebrity style while offering an extensive range of their own brand as well as others for women and men.
An Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead over all its major competitors in the key areas of fit, quality, trust, breadth of range and customer service. In November of 2000, Marks and Spencer will launch a trial of three new lingerie-only outlets in Paris, Hamburg and Dusseldorf. According to industry statistics, Marks & Spencer remains the clear leader in the UK lingerie market, with over thirty percent of the market share.
Consequently, it shows that the quality of its workforce is unrivalled elsewhere. Openness to foreign operators is the key of London’s economic success. Thus, we know that 40% of the world's foreign equities are traded in the City, more than New York and over 30% of the world's currency exchanges take place here, more than New York and Tokyo combined. At last, 80% of London’s business is international. That’s the reason why London have the highest GDP in Europe.
Fast fashion Fast fashion is merely more than a one hit wonder. The fast fashion industry has grown and has ultimately proven itself to be profitable industry in the clothing market. The retailer most distinguished for a fast fashion approach is Zara (Hayes & Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (“Case 3-4.
The city has historically been home to some of your favourite brands and many significant contributions are worth mentioning. La Ville Lumiere is a place with some of the top fashion schools in the world such as Instituto Marangoni, ESMOD-Paris and Chambre Syndicale. If you pay close attention to the fashion industry, you will also notice that some of the top fashion designers are from France such as Karl Lagerfeld, Yves Saint Laurent, Hubert de Givenchy, Balenciaga, Christian Dior, Coco Chanel, Christian Louboutin and Pierre Cardin (to list a few). Interestingly, Paris is also home of one of the most influential magazines - Elle, which was originally launched in Paris about 60 years ago. Since we're on the topic of Paris, it's worth mentioning that no other fashion show gets as much attention as the Paris Fashion Week, and it's no surprise!
Nordstrom has grown into a fashion specialty chain with global reach. It offers an unparalleled selection of shoes, clothing and accessories and an extensive range of services to make shopping fun and convenient. In 2011, the company achieved an all-time record for total net sales at $10.5 billion. Nordstrom has founded itself upon excellent customer service and an unmatched reputation. Nordstrom enjoys a healthy financial position — $1.3 billion in cash on the books, 11 straight quarters of comp-store sales increases, double the industry average of sales per square foot and the No.