Paris Fashion Market

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4) What does the future hold for the fashion industry in France?
With many of Paris’ fashion houses being over a century old, it is necessary that the houses to have successors for their head designers. In recent years, houses such as Chanel, Louis Vuitton, Yves Saint Laurent and Balmain have acknowledged new head designers and creative directors. When houses are changing such a critical role in their brand, they must be extremely careful that the successor will keep the essence of what made the brand respected for so many years. Parisian houses are recognized for taking ample time in doing so, and they usually make the best choice.
In the near future, Paris and the rest of the “Big Four” will be facing some new competition. The Top 5 Quickest Emerging Fashion Markets are the major South American countries, China, Turkey, the UAE and Kazakhstan (Top 5 Emerging Markets…). Many Asian and Middle Eastern cities are quickly edging their way up the Top 20 Fashion Capitals List.
The rapidly expanding Middle Eastern city of Dubai provides very “western world” lifestyle. The growth of Dubai has been constant since 1966 when oil was discovered in their land. In such a short time period, Dubai has gone from dependent upon trade and labor to the 22nd most expensive city in the world, and the most expensive in the Middle East. Many luxury brands that are coveted in Europe and the US like Hermes, Cartier and Louis Vuitton have thrived in this wealthy, metropolitan area. As of 2012, it was number 31 on the Top Fashion Capitals list and #1 in the Middle East according to the Global Language Monitor.
With the influences of surrounding countries being a bit more ethnic, the cultural diversity is very strong. India is known for their rich, elaborat...

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...the fashion industry for hundreds of years, as it is home to the world’s leading designers and has imbedded a natural sense of effortless style in its residents. Paris Fashion Week is the finale of the four fashion weeks and is still depended upon for dictating next season’s trends. The world’s most glamorous names in fashion like Yves Saint Laurent, Coco Chanel, Lanvin, Louis Vuitton, Hermes and many more are still based out of the city. Paris was home to the first fashion house and it was the city to coin the terms of haute couture and prêt-à-porter. To this day use they implement high standards and use unions to protect these sects of the industry. It is home to the Golden Triangle; shopping districts of Champs-Elysées, Avenue Montaigne and Avenue Marceau. For these, and plenty of other reasons, France can still rightly claim its title of world fashion capital.
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