Paper Test

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For the past 19 years, the study of emotional effects on behavior has taken place in the shadow of Daniel Goleman’s Emotional Intelligence (1995). Goleman’s work exists within a larger movement of emotional awareness beginning as early as the 1960s, which produced thoughts such as, “Occasionally in life there are moments of unutterable fulfillment which cannot be completely explained by those symbols called words. Their meanings can only be articulated by the inaudible language of the heart.” (King, 1964). In the spirit of listening to the language of the heart, Goleman defines emotional intelligence (a trait not measured by IQ tests) as a set of skills including impulse control, motivation, empathy, and social competence (Goleman, 1995, p. 209). Goleman’s work relates directly to my research questions regarding belief and motivation. Emotional intelligence in advertising might mean crafting messages after analyzing customer sentiments. In the workplace, it may manifest as constructive feedback given to employees. If we agree that emotional intelligence exists, then we should wonder what its practical applications might be. And while his survey of research into human communication and behavior may not convince all social scientists that emotional intelligence is a clearly recognizable, well-defined aptitude, his reports do present a doorway into further study. The Handbook of Emotions (2000), a collected work edited by Michael Lewis and Jeannette M. Haviland-Jones, has established itself as a standard reference. This collection of essays and authoritative literature reviews provided the first comprehensive guide to emotional studies across the disciplines. It is a handbook in the classic sense of a reference source, an... ... middle of paper ... ...w identity relates to emotional process. My work draws on and strengthens this view by suggesting descriptive detail for studying the relationship among identity, emotion, and behavior. Persuasion, Social Influence and Compliance Gaining (2003) by Robert Gass and John Seiter examines the role of persuasive messages from a social science perspective. For example, in the new media environment, consumers respond favorably to messages they believe to be genuine and authentic. This accounts for marketers’ efforts to design unpretentious branding and associate products with environmental and social causes. As Starbucks says, “It’s not just what you’re buying; it’s what you’re buying into.” This messaging trend may be in its infancy. As more information is gathered regarding the impact of positive messaging, we will see more corporate investment in optimism. This

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