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4.1 Research Information Drawing on perspectives of the theories of dynamic capabilities, information about this research will be explored through the discourse of dynamic capabilities of firms that have significant products or services in the markets. Elements of dynamic capabilities theories drawn from academic literatures will be used as the basis of the criteria for the research of how firms respond to technology diffusion (Dosi 2000). The components of a firm’s dynamic capabilities include the firm’s ability to integrate and be competitive, to create, extend or modify its resources, and to reconfigure its internal and external competences (Teece et al 1997; Freeman and Louca 2001). Moreover, senior managers’ leadership plans and mental models and paradigms will be also taken into account (Fagerberg 2002). In addition, information on how firms take actions in quickly reconfigure externally sourced competences, as well as, how firms leverage its internal resources will also be needed in this research (Fagerberg 2002, Fagerberg et al 2008). Of particular interest will be the absorptive capacity capabilities that firms have for employing information about consumers appropriation of new technologies (Cohen and Levinthal 1990). It will be interesting to see how far their understandings draw on or parallel the framework of STS to do with appropriation of technology in the consumers' social contexts. That said, in this study, the research questions, comprises of a central question and several sub-questions, will be specifically focus the purpose of this analysis, in which, they will be associated back to the research topic (Creswell 2002). Therefore, descriptive questions will be used (Creswell 2002). 4.2 Research Methodology ... ... middle of paper ... ... (larger issues, questions or practices) within the same field, as to create a broader perspective of this research proposal (China Doll Publishing 2008). When exploring the literatures, conclusions will be lead back to this research proposal, in which, trends and themes of related information will be recognised at the same time (China Doll Publishing 2008). Performing research on online platforms will mean direct access to raw resources. After collecting the documents, further interpretations will be needed. As such, the information drawn from the Internet can help to further validate the statements made in the case study and survey analysis, or to develop better understanding of managerial and firms’ behaviours. As a result, this documentary study will benefit in comprehending how technology firms access and respond to intelligence on consumers, when innovating.

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