S.W.O.T. Analysis
Strengths
• High Quality Fresh Food
• Warm Inviting Ambience
• Variety of food offerings
• WIFI
• Comparable prices in their category
• Healthy Options
• Affordable Prices
• Efficiencies in baking all items from core dough (“Panera Bread's Food Policy Statement”, 2014)
• Superior Reputation
• Willingness to change and update menu
• Day-End Dough-Nation (“Panera Bread Company: In the Community”, 2014)
• Panera Cares (“Panera Bread Company: In the Community”, 2014)
• Scrip Fundraising Program (“Panera Bread Company: In the Community”, 2014)
• In-kind Donations (“Panera Bread Company: In the Community”, 2014)
• Panera 2.0 (Choi, 2014)
• My Panera Loyalty cards. (Panera Bread Company, 2014)
• Willingness to increase investments in advertising.
Weaknesses
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Opportunities
• Millions of people eat out each day
• More adult learners want a place to study
• Opportunity to embrace technology as it upgrades
• Opportunities for global expansion
• Consumers seeking healthier options
• Consumers seeking experience not just food
• Possibility or opening a store in in every mall.
• Warm inviting option for shoppers in holiday season
• Drive thru
High quality ingredients, various things on menu, make the food right infront of you; handcrafted preparation
Customers were frustrated as they experienced a high waiting time and this was affecting the company’s performance. As a result, the company conducted an analysis and it found that the challenge was to cut the waiting time for customers. Panera Bread had to revamp its service model by including online ordering. They spent several years implementing this new strategy. However, at the end. It gave the company a competitive advantage over its competitors. Now, the company is outperforming the industry average. This article shows that when a company addresses a problem and takes the time to formulate and implement a solution, gaining s competitive advantage is
Threat of substitutions: In Porter’s model he refers to the threat of substitutes that companies face every day. When more substitute products become available to the public, the price elasticity of that product increases because customers now have more options. Once more substitutes begin to enter the market the demand for a certain product will become more elastic. If multiple other companies were to make substitutes that competes with ALDI’s product, then ALDI’s total profit would decrease because the demand for their product would decrease.
Pret is more upscale than its competition but everything comes standard, so you can’t control the condiments. Many of competitors believe that fresh means made-to-order. Panera Bread, one of Pret’s biggest competitions, is well known through the New York City area. Panera Bread advertisement their products and offer hot food made to order. Even though the line can get long the customers do not mind the long wait knowing that their food is precisely the way they want it done. These intense competitions can entice Pret’s consumers away with personalized. For an upscale chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban area does not appeal similar to Panera, which could be found in rural settings. But Pret stands out from the competition with their fresh food, customer service and charity
Panera’s viewpoint revolved around the idea of “being better than the guys across the street” (Gamble, Peteraf and Thompson, 2013, p.333). This idea gives you a look into how all companies really view the business operations and/or the accomplishments or lack thereof. All companies try to find its competitive advantage. Having the competitive advantage allows the business to stand-out amongst its competitors. Because Panera has been viewed as a company that follows servant leadership, it requires that the company rely on the following features: ability to listen, compassion, influence, forethought and responsibility. As stated by Spears, “servant leadership requires the aforementioned attributes to be present in order for
The vision of Panera was to make Panera Bread a nationally recognized brand name as well as becoming the dominant restaurant operator in upscale, quick-service dining. The top management believed for their vision to become a reality they must depend on being better than the guys across the street. In addition Panera wanted to offer a unique dining experience at Panera so attractive that customers are passing by other fast casual restaurants to dine at their nearest Panera Bread Company. Management further implemented this strategy by following a blueprint for attracting and retaining customers. This blueprint called, Concept Essence underpinned Panera’s strategy and embraced several themes that, taken togethe...
Expanding convenience stores allows consumers to purchase their daily groceries when on their way home after work or af...
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Panera Bread’s setting has neat and clean tables that allow a person to have a sense of ease when eating their food. There is always an employee responsible for cleaning and ensuring a neat dining area for the costumers. McDonald’s dining area is a burden when children create messes and leave tables unclean by their parents. Many of McDonald’s employees are too busy to be aware of the messes that are in the dining area to actually clean up before another costumer sits down with a meal. McDonald’s condiment section is saturated in ketchup and spilt drinks that create a sticky area, unable to be touched. When other costumers see a dirty area, they are more likely to throw trash or unwanted items that create a bigger mess. Thus, hygiene plays an important key in public restaurants. Proper hygiene allows somewhat a pure environment from bacteria and essentially a safer place to
Moreover, Whole Foods has managed to communicate a message that confirms its advocacy for a healthier approach despite food costs. Communicating to the hearts of its customers, demonstrating human-interest, and expressing concern for the planet, are strategies that its rivals have neglected while marketing to the key demographic. The company has also differentiated its vision and mission by stating that it is a Declaration of Independence (Whole Foods, 2017). As it endeavors to expand in the marketplace and impact countless lives, its Declaration of Independence appeals to patriotic, upper-middle-class women who dedicate at least $1,000 per month to health-conscious foods or other exquisite goods (Peterson, 2015). Such a particular class meets the financial bracket that Whole Foods desires of its ideal
In the past few years, the sandwich market has gained incredible popularity in the American culture. As the fast food landscape continues to...
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore