Panera Bread Case Study Answers

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Panera Bread Company is a leader in the “fast-casual” segment of the restaurant industry. With over 1,777 companies owned and franchise locations across the country and Canada. Panera has dominated the bakery café category, by providing consumers with superior fast-casual dining experience.
Founded in 1981 by Louis Kane and Ron Shaich as Au Bon Pain Company Inc.; a bakery-café company in the East Coast. In 1993, the company bought the Saint Louis Area Bread Company (20 additional stores). After an extensive market research by the management team, Panera belief that there was a need for higher quality, fresh and quick dinning. The idea to try in the “fast-casual” dinning segment was in the works. By 1997, the idea proved to be a success; sales volumes increased, and over a hundred new stores were opened. Later that year, management decided to officially rename the company to Panera Bread Company. Not long after the changed, in 1998 the Board of Directors decided to sell Au Bon Pain division to ABP Corp. for $73 million dollars. Using the revamped company’s concept and debt free, Panera new focus was concentrated in the fast growth of the company, expanding its locations all across the United States.
Mission, Vision and Objectives
Ron Shaich believed Panera Bread had the potential to become one of the leading …show more content…

is extremely competitive, labor intense and risky. It is saturated with multiple different types of restaurants many competing in the exact segments. Companies operating in this type of environment seek differentiation strategies in order to set themselves apart from rivals, using various tactics such as pricing, food quality, menu theme, signature menu selections, dinning ambience and atmosphere, service, convenience, loyalty programs, specials, heart-healthy, and location (Thompson, Peteraf, Gamble & Strickland, 2014, p.C-138). Many restaurants can’t keep abreast and don’t survive, making them go out of

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