Pandora's Box Research Paper

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Recommended: Greek mythology influence on modern society

Myth is everywhere. Greek mythology has a strong influence in almost every aspect in modern day. Throughout our daily lives we are exposed to countless advertisements and logos that have their roots embedded in Ancient Myth. Companies ranging from jewelry, swimwear, sports and even building structures use myth. Companies use the main aspects of certain myths, gods and goddesses to promote their product in a positive manner associated with that myth further enforcing that Greek Myth influences our lives. Pandora in the myth Pandora’s Box is the main inspiration of the jewelry company Pandora. The myth of Pandora’s Box begins with Prometheus stealing fire from the heavens to give to the human race and as punishment, Zeus asks Hephaestus to create the most beautiful women, Pandora, for Prometheus brother …show more content…

This is where the company Pandora takes from this myth. Pandora uses the myth Pandora’s Box analogously to the beauty of Pandora herself. The jewelry company is named after Pandora, the most beautiful women created by the gods therefore, their jewelry is as beautiful as Pandora herself. Pandora emphasized on the beauty aspect of the myth and did not focus on the essence of the full myth. In Pandora’s Box she was overwhelmed by her own curiosity of what was inside the box that Zeus gave her. Pandora, on her own accord, released darkness upon the world and doomed mankind with evil. This aspect of the myth was explicitly left out of the creation of the jewelry brand because of the negativity associated with giving into curiosity and releasing evil. Having one aspect of the myth, beauty and charm is good for a brand, however, incorporating the full myth would not give a good impression to the customer buying their product. To improve on this, it would be best to

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