Palliative Care Executive Summary

Positive Medicine, Inc. is a small medical service production company in its first year of business. Positive Medicine offers new and efficient services ascribed to managing chronic illness by providing home-based palliative care through its workers. It has professionally trained nurses, clinicians and medical doctors who will be available for the provision of these services. It strives for patient satisfaction by providing the best care for all those who subscribe to its services. Through its large network, it ensures that there is intensive and urgent support for the cases it handles.

Environmental Analysis

Research in Positive Medicine intimates that many of the cases of chronic disease often cost a lot of money. Most of the patients admitted

Palliative care offered by public hospitals is not efficient enough to cater for all the cases that exist. Many medical care providers offer palliative services-it is the availability and affordability is a hindrance to those who need the services.

The threat analysis identified that the enterprise’s competitors have an advantage in light of the duration over which they have been providing care services for the chronically ill. However, the cost of their services is a limiting factor for the access to the services they offer. The inability to integrate this care to the nursing homes gives is an advantage on which the institution is able to

By providing a care package that is a long-term contract with institutions and individuals, the firm is in a position to achieve this goal. Collective intervention programs will use group interventions to deal with clients in a given region. It will enable the firm to help as many people as possible using minimal resources. These resources will be of outstanding quality.

Another objective that the firm wants to achieve is the integration of its services in homeless shelters to help those who have chronic illnesses and are unable to afford the requisite services. Through collaboration with welfare services, we hope this will increase the quality of life among the disadvantaged in society. Making this is a long-term goal.

Marketing Strategies and Implementation Through a pervasive campaign on social welfare platforms, the firm strives to reach the underprivileged in society. Through these platforms, it aims to interact with welfare agencies, both at the State and Federal levels. It will also have workshops throughout the country to serve as information points for its services (Baker, 2012). Comprehensive marketing targeting the hospices and nursing homes will be put in place. Marketing agents of our organization will actively involve themselves in the marketing process that will involve hospice and other existing