According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the reason for packaging of which included, competition in the marketplace as well as shifting lifestyles, as the market of goods grew, consumers went from purchasing goods they needed to selecting a product based on the unique design and label to decorate their counter tops, making consumer choice a very large factor in packaging.
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
Pillow favor boxes packaging is an essential in packaging in many perpendicular markets, such as stores, retail, and pharmaceutical. Pillow favor packs and containers are often utilized for cereals, liquids, nutraceuticals, toys, powders and much more. This type of packaging allows many advantages. The bottom seal, top seal, and back seal keep cooking products well preserved and fresh. Also, more product can be placed in a pillow boxes using less film. Pillow boxes packaging come in a big spacious of styles, such as hanging, re-sealable and stand-up. The possibilities are just about unlimited for manufacturers, and corporations can get a complete package that is shelf-ready. In a nutshell, the advantages of pillow boxes packaging
On the website for the company Tetra Pak, which is a packaging company that deals mostly in liquid food products, they list four major benefits to packaging: protection, preservation, communication, and convenience (Tetra Pak). The first two reasons are obvious. Packaging provides a sealed safe place for food, away from water, air, and other things that could potentially damage it or cause it to be ruined. The product is also preserved by the packaging. The package can keep the food or item usable for a much longer time then if it did not have the packaging around it. Once of the best examples of this is with canned goods. Canning food allows it to be kept for an incredibly long time, whereas fresh goods must be used up quickly, before they expire. TetraPak.com lists communication as their third benefit of packaging. Packages can contain a lot of information about the product itself. For food items, they list the ingredients on the package, along with other information, like the amount that the package contains, and possible warnings. Packages can also draw the consumer to the good and increase the merchant’s sales. Lastly, packages offer convenience. It is no longer necessary to go to the market every day to buy fresh produce. Customers can now buy their food and store it in its packages for quite a long time. The website also states that packages help keep messy foods and things off of our hands and simply makes things easier for the consumer (Tetra Pak).
The importance attached to packaging cannot be underscored by anybody. Companies use packaging as a marketing strategy and marketing is branded with frequent cases of unethical practices. Customers are always very cautious when dealing with marketers. It is because of this reason that over the time ethical packaging has been evolving and attracting attention from different government authorities for regulation. Nevertheless, businesses that are committed and have cultivated a deep culture of good ethical packaging practices continue to enjoy the benefits of ethical packaging.
 Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
Packaging is an important aspect in marketing and transcends all products regardless of size, market and other aspects in marketing. While packaging in literal terms refers to the technology used in enclosing and protecting products during distribution, sales or storage, the meaning goes beyond this when dealing with products such as vehicles. Considering that buyers make purchase decisions on what they see, packing plays a significant role in such decisions. However, in motor vehicles, packing comes in a different perspective because unlike a smart phone, a car cannot be packed but is displayed in areas such as show rooms. This does not mean vehicles do not get ‘packaged’ because it comes in the form of attractive and functional features (Chuwiruch, Jhundra-Indra and Boonlua, 2015),
The importance of product packaging in the wine and spirits market cannot be overstated. The impact of packaging can make the difference between success or failure of a product. Not only the look and feel of the package, but also the quality of the label itself is essential for great shelf appeal. This means the label needs to be perfectly printed and applied.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.