I’m not going to lie, I used to make fun of PTO Moms. It’s not that I hated them, I have always found that more often than not, there is usually a group like the one Tim Sullivan references in his PTO Today article, “The Truth About Cliques.” I managed to successfully get away with donating money and no one knowing what I looked until my oldest child was a senior in high school and then I got tricked into joining the PTO board at my middle child’s new middle school. All their officers had quit, their books were a mess, and no one knew if the PTO would be able to fund all of their obligations for the year. Enter four Moms with different skillsets and a mission to turn around a once profitable PTO, a Restaurant owner, Pharmacist, former Teacher, and myself, a Jill-of-all-trades. I’m a former Candle store owner, Staff Writer, Public Relations & Marketing, Arts & Crafts Teacher, Freelance Writer and my fellow moms felt that I might bring some creative ideas to the table. My challenge was clear, identify revenue sources and put processes in place to achieve those goals. Step 1. …show more content…
Their Facebook page was a relic that only seemed to be dusted off for the occasional announcement. I created dynamic content catering to our target market, utilizing Facebook’s ability to set ad campaigns by certain parameters such as location, age, and gender. For our purposes, it helped that you could also specify if you wanted to target people that like your page, their friends, or the general public. As we wanted to just target families in our school, we chose people that like our page and their friends, as we felt that many families might not know that the PTO had a social media
It informs the audience on what the organization is about and the photos highlight the 25-year anniversary. Though, the cover photo should show more of what the organization does. For example, the cover photo with the tent that says, “ Celebrating 25 years of Aquidneck Land Trust”, which was an image from someone who attended the event. The audience likes to see content because it is more scenic and natural. Another thing that the ALT’s Facebook page does well is posting content often, which keeps the audience engaged. Many people on Facebook will not keep up with the content that is being posted unless it is consistent and interesting. Although content is posted often, there are many things that the ALT needs to work on. One of the most important parts of the Facebook page for any organization is the about page. This page explains to the audience what the organization is about and why they should be interested to know more about the organization. Important information is missing in this section like the overview of ALT, the long description, the goals and objectives that they have accomplished over the past years, and the the founding of the ALT (1990). This information is vital for the organization and it will help the audience become more interested. There is a post on Facebook that the Providence Business News wrote on in an interview with the executive director that should be included in the about page as well. Also, many of the pictures that are on Facebook were posted on Instagram and the audience wants to see a variety, not the same photos. Some of the posts on Facebook are instructions on where to go to their website to vote for a kids art contest. Majority of the time, people are lazy and they won’t go to the website to vote, it would be easier if people just had to like the photos or share them on Facebook in order to vote. Many
Motherhood and the Acceptance of Mothers in the Military Being a mother in the military has always had controversy. Some believe that mothers should refrain from this violence and stay in civilian life to raise their children, while others believe that it’s a woman’s right to choose this career. Kara Dixon Vuic’s article, “ “I’m afraid we’re going to have to just change our ways”: Marriage, Motherhood, and Pregnancy in the Army Nurse Corps during the Vietnam War” examines female nurses in the Army Nurse Corps during the Vietnam War who helped pave the way for wives and mothers to be more integrated into the Army. In comparison, Michelle L. Kelley’s (et al.) The article “Navy Mothers Experiencing and Not Experiencing Deployment: Reasons for Staying in or Leaving the Military,” is a survey on the many reasons why navy mothers would choose to leave or stay in the army.
Free Marketing: We all post them on Facebook to show our accomplishments. This in return makes more people aware of Hannibal's Bachelor program. I have over 700 friends on social media. If there are seven people in my class & each one of us has approximately 700 friends this is 4900 people that have been marketed to free of charge. In addition to those 4900 people, I am almost positive each of them have kids, siblings, etc. that it will be further mentioned to in conversation.
From the first email being composed and sent in 1971 to the creation of Facebook in 1994, online communication strategies in higher education has changed tremendously (Bennett, 2013). There are increasing social channels to reach more diverse and widespread populations, and the vast array of internet-based tools continues to grow (Cruz, 2012). Social media has evolved into networks of knowledgeable people, working across time and space to make informed decisions and solve intricate problems (Bingham & Conner, 2010). Facebook, Twitter, MySpace, YouTube, blogs and forums are all examples of social media tools that provide ways to engage with other people online and form long-term or short-term relationships (Fouts, 2009). According to a study done at Hardin-Simmons University, 92 percent of colleges are using social media in concurrence with their official websites (Greenwood, 2012). In order stay abreast of the shifting demographics of students, employees, alumni and other constituencies, leaders in higher education must readjust marketing strategies and traditional communication approaches through the utilization of social media.
(Jutras, 2009) Jutras, L. (2009, December 7). Facebook mobilizes masses - but what for?. Globe & Mail. Retrieved from http://ic.galegroup.com/ic/ovic/NewsDetailsPage/NewsDetailsWindow?displayGroupName=News&disableHighlighting=false&prodId=OVIC&action=e&windowstate=normal&catId=&documentId=GALE|A213685324&mode=view
Though many have accepted what the outcome has been, there are a few people, like ourselves, who wanted to breakdown these social media statistics and research why many other candidates were not represented enough nor being advertised in our newsfeed except for the candidates we “favored.” And while most might become bias when it comes to social media and how it is involved in politics and presidential campaigns, Facebook has become the most highlighted website for audiences to keep up to date with candidates and their involvement as well as the leading website for false clickbait news. This literature review will uncover the truth behind seeing such advertisements on our Facebook pages and why we see what they want us to see and not what we
I have attended the Whitefish School District since my first day of Kindergarten and throughout that time I have been fortunate enough to experience the PTA’s generosity on many occasions. One of the first times I remember the PTA having an effect on my education was in elementary school when they sponsored Arts in April. This was one of the highlights of my Muldown career as it gave me the opportunity to explore many different art forms that I likely wouldn’t have ever been able to experience on my own. As I continued on in the Whitefish School District, I have had countless in and out of class learning experiences that wouldn’t have been possible with a PTA teacher grant. One of the most recent was being able to use glass blowing tools purchased
Back in my parents’ time, the mom community were a bunch of neighborhood mothers. They hosted slumber parties and watched the children play outdoors. Mothers provided the pickle and spaghetti jars for catching lightning bugs. Modern day world, only two decades later is a completely different ball field. The reason for this is the severe advances in technology. If you aren’t on social media sites, such as Facebook you are out of the loop. Not only must you have a Facebook account, but you need to know all the abbreviations and modern day research associated with being a parent. In the text that follows, you will be informed of all the abbreviations, the research, and the beliefs that mothers are expected to follow to blend in with the social media community.
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
In a society with the muajority of mothers joining or returning to the workforce, there is a growing body of research documenting the demands placed on these women and what can be done to help their transition into this new role. According to the United States’ Department of Labor, in the year 2012, 70.5% of mothers with children under the age of 18 were a part of the workforce; of these women 73.7% were employed full-time, working over 35 hours a week, and 26.3% were employed part-time, working less than 35 hours a week (United States Department of Labor, 2012). Given this information, it is becoming more important to further research how this new role as an employee affects the role of parenting and what can be done to help this transition. The intent of this paper is to compare the experiences of a working mother to the current research on the topic of working mothers. Moreover, this paper addresses the demands placed on working mothers as well as the factors that ameliorate their transition into this new role.
In America, there are many kinds of families. I decided to research parenting in the case that the Grandparent is a main caregiver. I also want to contrast the difference that parents have being a first-time parent, versus a being a parent as a grandparent. The book says, “In general, skipped-generation families have several strikes against them” but also says, “[the] discussion of grandparents who live with their grandchildren should not obscure the general fact that most grandparents enjoy their role…” (Berger, 486). With this, I am going to interview my sixty-seven-year-old grandma, she was forty-six when I was born and became a primary caregiver for me alongside my dad. I think that my grandma is going to say that she is glad that she was
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
Becoming a mother has been the best part of my life. I became a mother at a very young age. I had no idea what to expect and was not in the least prepared for the journey that lie ahead. I have truly embraced motherhood and enjoy all the wonderful things it has taught me. While living through motherhood, I have found that it can teach you the most valuable lessons there are to learn. Being a mother has taught me how to have patience. I have also learned that being a mother takes a lot on mental and physical strength. My children have been the best to teach me how to juggle many tasks at once. They have made me strong. Even through some unexpected turns, I have learned how to get through hard times and really learn what it means to never give up. My children are my biggest blessing, and I hope they will learn valuable lessons through me. The skills I have learned from being a mother have helped me in my college journey.
Working together and making parent involvement a priority can be done by having a Parent Teacher Association (PTA) in my school. We work with children with special needs and the benefits of having this I believe would be great in our school. In the article “13 Ways a Parent Teacher Association Can Help a Student with Special Needs” by Karen Wang she describes what a PTA does. She writes, “The PTA does whatever the school needs to be done. Some PTA activities do not cost anything except volunteer hours, for example, providing volunteers to help students check out library books, or to help the office staff check in late students and deliver lost lunchboxes in the morning. Most PTA activities require funding, especially academic enrichment and extracurricular support. For these efforts, the PTA raises funds through carnivals, silent auctions, book fairs, membership drives, corporate sponsorship, grants from private foundations and other creative methods.” (Wang, 2015) This would be a great to have in our building as it would lay the foundation to increasing parent involvement and making communication much easier. I feel some of these activities are things families can participate in together. I feel if parents ran these event turnout may be much better than if the school was to do it alone. School staff and Parents would collaborate on the most essential needs to that building and make it more of a priority. PTA members would assist teachers in running events, tutoring students, and offering parent to parent support by communicating with other parents by answering questions or concerns they may have about the
National PTA (2012, September). Parents' Guide to Student Success. Retrieved September 6, 2013, from http://pta.org/files/2012_NPTA_PG-4thGrade.pdf