PCs When Steve Jobs took over the reins of Apple in 1997, it was operating in the personal computer industry. Examining the PC industry at this time using Porter’s five forces model reveals multiple threats facing Apple. Within the industry, there is a strong threat of new entrants into the market place. Parts used to construct PCs were being sold in a commodity manner making it affordable for many different competitors to enter. The case mentions that due to standardization, PC companies have been able to scale way back on R&D funding.
The reasoning in this is because Mac produces the hardware and the software of their computers, which makes for better control over the integration of the system as a whole. The Windows operating system can run on hundreds of different types of computers, which can cause problems with stability with all the variations in the configurations in hardware. Design is a huge factor that distinguishes Mac & PCs. For almost three decades, Apple CEO Steve Jobs would always focus on the outward appearance of his products with loads of enthusiasm, unlike his competitors. These designs are what gave Mac products a step above the rest and what make people enjoy them today.
These two companies are Apple with their Mac and Microsoft with their Windows PC. Although both Apple and Microsoft have created great machines they differ when it comes down to price, design and operating system, and popularity. There is no question that when talking about computers the word price always comes up. Macs are known to not be the cheapest computer out on the market starting off around $900 US dollars. This can be associated with Apple manufacturing there own products and software which eliminates the benefit of buy cheaper parts from other manufactures but it also provides apple the chance to make there product the highest quality and provide the best performance possible out of there products.
Mac vs IBM Technology has led the world into the 21st century. Competition between two main computer systems, creates controversy over which system is superior. IBM compatables have captured the largest market share, but Apple Macintoshes hold a special place in capabilities. Computer buyers need to keep in mind different capabilities and their own unique requirements when deciding which way to go. Although both provide state of the art computer systems, IBM compatibles and Apple Macintoshes attract their own distinct clients because of their unique operating systems and stand alone buying powers.
On the other hand, Apple has made great price reductions on many of their computers last October. You can now buy a reasonably equipped Power Macintosh at about the same price as a PC that has about the same things. This makes the competition much harder. Windows 3.x have been great improvements over the earlier versions of Windows, and of course over DOS, but it still didn't compete against the ease of use on a Mac. The Windows 95 interface is much better than Windows 3.x.
It is easier and cheaper to upgrade Microsoft's software and hardware rather than the Mac PC, and Microsoft's corporation also has much more to offer to the public than Apple Inc. It is true people are more familiar with Microsoft Windows rather than Apple's Mac OS X. After the release of Microsoft's Windows 3.0 in the 1990's, the Apple corporation fell, and more and more people started purchasing Microsoft's Windows, and forgetting that Apple even had an OS. ('1990-1995: Apple vs. Microsoft in the Enterprise.') While Apple only tried to sell their product to the upper class citizen and top businesses, Microsoft looked for ways to push their software out in any and every possible direction.
Windows based systems are the standard in our community, and that is not due to change any time soon. Windows based computers are cheaper, and more easily upgradeable than Macintosh systems. The reason for this being that Apple has exclusive rights to the hardware made specifically for their computers. Windows based system hardware is produced by literally thousands of manufacturers. This, of course, means competition, which in turn lowers prices.
It will continue to affect our future which will lead to an easier, less complicated lifestyle, with more job opportunities and their benefits. ("Computer." America On-line).The modern world of high technology could not have come about except for the development of the computer. (Astle 1). Different types and sizes of computers find uses throughout society in the storage and handling of data, from secret government files to banking transactions to private household accounts.
None the less, the commercials are just a television advertising campaign created for Apple Inc. These commercials have many reasons why a Mac is better than a PC. There are many reasons why Apple has been prospering through the years, but the biggest reason is that the engineers at Apple build their computers and products with high quality. All of the different operating systems that their products use are very clean, smooth, and fast. People who want to stand out from the majority buy Apple gadgets because they are the newer technology on the market.
Conclusion In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope i.e. from computer hardware to software, gadgets and online media. This makes apple able to serve most of the consumer needs not only in variety but also in the quality in design and performance of its products. Through adopting a division form of business, apple makes it hard for it to be acquired since this will require a massive buyoff.