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Recommended: types of end product from tire recycling

At Michelin we are guided by a single overriding concept; your fear makes you easy prey. Michelin is a $7.25 billion dollar a year North America based tire manufacturing company. Since 1907 Michelin has been manufacturing and selling their own tubes and tires for bicycles and cars. Though, today, their product line has expanded to satiate a wider market including: passenger and light truck tires, heavy duty truck tires, recreational vehicle tires, earthmover tires, agriculture tires, aircraft tires, and bicycle tires. Their mission; “there’s a place where the road of tomorrow is being created today. From tires that make your car more fuel efficient and safer to production and recycling methods that reduce our impact on the environment. Michelin is striving to help you find a better way forward”. In 1993 Michelin introduced a magazine ad proclaiming in blocky bolded lettering, “Michelin. Because so much is riding on your tires”. Just to the left of this there is an image of a seemingly healthy Caucasian baby sitting down with his/her hand through an upright tire while grinning face forward. Down in the bottom right hand corner you see the following statement accompanied by the friendly Michelin man logo: At Michelin we are guided by a single overriding concept – the most important pieces of equipment you can put on your car. Therefore, making the best tires possible, regardless of cost, has become an obsession for us. That’s why we make our own steel for our steel belted radials. Why each tire model is so long in the developmental stage. And even longer in the testing and manu... ... middle of paper ... ...as to time, place, the people involved, and situation. A claim of fact may be considered unsubstantiated if it has not been verified with such details. After assuring the audience that “making the best tires possible” has become an “obsession” for them, Michelin claims: That’s why we make our own steel for our steel belted radials. Why each tire model is so long in the developmental stage. And even longer in the testing and manufacturing stages. That is also why Michelin performs as well as they perform. And last as long as they last. And of course, why they cost more to buy. Though these claims of fact may carry some truth, they lack the proof: time, place, the people involved, and situation, to support the truth.

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