The last five years have been very successful for Patanjali. Today, they manufacture over 500 types of products ranging from food, cosmetics, toiletries.
In a recent interview in ‘The Economic Times’ dated December, 15, 2016 by with the founder member of Patanjali Ayurved, Ramdev Baba, he voiced his vision to rise globally in the upcoming years. He went on to say that the company will earn higher profits which will be used for the development of the nation. Patanjali Ayurved will continue to create employment for 5 lakh youths and more than 5 crore farmers.
YEAR
NET PROFIT (INR)
(In Crores)
TOTAL INCOME (INR)
(In Crores)
2011-2012
55.89 453.38
2012-2013
91.33
848.56
2013-2014
185.67
191.14
2014-2015
316.60
2028.03
Source: Care rating rationale,
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(Pgindia.Com:P&G India & Proctor & Gamble India - P&G India - P&G Company Profile - History Of Proctor & Gamble)
After a few product developments, P&G USA increased their stake in P&G India to 65%.
P&G has been known for Tide which has been the largest selling detergent in the world and Pampers which has been the best diaper brand!
As of 2007, Procter & Gamble was the second largest FMCG company India after Hindustan Lever Limited. (Proctor & Gamble India - P&G India - P&G Company Profile - History Of Proctor & Gamble).
A timeline below shows P&G’s product development over the years.
Being one of the most popular and the oldest brands in the country, they have created a sense of loyalty amongst consumers for their product not just by providing a wide range of products but also by carrying out stable operations in India for so many years now.
They have huge investments in India in the form of five plants and nine manufacturing sites. Moreover, they continue to create employment opportunities for their employees in the form of 26,000
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They have targeted sensitive issues and taken initiatives on a national scale to ensure that social problems such as feminine health and hygiene and education are given the importance they need.
Education: The Shiksha Program
Over the years, P&G has touched a very sensitive issue in India. ‘Shiksha’ was started 8 years back and is part of P&G’s global philanthropy program. Their aim is to educate underprivileged children and has done so by collaborating with various NGOs.
Every consumer of P&G contributes to this cause by buying their products. A percentage of it is contributed towards education. Their program has also contributed to providing health and hygiene facilities in different schools, building infrastructure for the schools and educating the girl child.
Disaster Relief
India has faced natural disasters such as the Tsuami and Earthquakes. P&G has helped the victims get back on their feet by setting up some basic facilities for them.
Parivartan – The Whisper School
Rausch, T. (2006). P&G marketer: Branding a challenge in a cluttered world. Lima News, The (OH),
Due to its diverse products range and low prices to its members, it has very high sale volumes and
P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.
Proctor and Gamble was founded in Cincinnati, OH, by William Proctor and James Gamble in 1837. Initially the company was started to compete with the 14 other soap and candle makers already established in Cincinnati, but around the end of the century, Proctor and Gamble dropped candle manufacturing altogether to focus on soap production. By 1890, Proctor and Gamble had increased their production to over 30 different types of soap.
The company has a very good information systems support in being able to make strategic and routine decisions. They research and look into every available option prior to committing to purchasing or contracting with the companies in making sure that they are able to make the best quality product at the lowest costs.
Procter and Gamble (P&G) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, personal care and hygiene, targeting at various segments of consumers. Among the brands carried by P&G are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, and Colgate.
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
Being the leader in its industry, the company has capitalized on the large market capital and is opening up to foreign countries where organic food is appreciated.
Through the illustrations of the using of different P&G goods worldwide in a daily basis, the commercial is able to persuade the audience that it is a leading global company that makes little but crucial things. By suggesting hard working, failures, and the support of mom can make an irreplaceable difference to one’s life, P&G added value to its brands. Although everyone has different background and experiences, the mother-child relationship is one of the purest and most natural relationships in the universe. This commercial breaks the barriers and impresses extensive customers by bonding this common emotion with
Colgate-Palmolive has been a strong force in the oral hygiene industry. The company has many strengths that have contributed to the company’s success. The company has become a global leader with seventy five percent of sales coming from international operations (Colgate, 2011). The company has built strong brand recognition over the years. According to Sekar and Thomas (2008) “brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace.” While price is important, brand is also an important influence for consumers (Chain Drug Review, 2010). Another influence is product positioning. Colgate-Palmolive has been successful in positioning their products in stores and displaying more skus than other brands.
Once America’s most innovative consumer products company, Procter and Gamble (P&G) started by selling soaps and candles in a small Cincinnati storefront in 1837 (Procter and Gamble, 2008). After a hundred and seventy-one years P&G has grown to over one hundred household brands in over eighty countries (Markels 2006). Their products range from air fresheners to prescription drugs. However, as P&G headed into the twenty-first century they announced that they would not be meeting their 1st quarter earnings forecast [Lafley, 2003]. Revenue margins were dropping and P&G was quickly losing market share to Kimberly Clark and Johnson & Johnson. After missed earnings P&G’s stock price fell from $59.18 to $26.50 between January 2000 and March 2000 (PG). Upset, the board of directors pressured then CEO Durk Jager to resign after a lack luster attempt at turning P&G around and replaced him A.G Lafley, an unproven CEO, whom analysts felt lacked the experience to give P&G a much needed clean up (Lafley, 2003).
Political factors: In India, there are very tough regulations put in place by the Indian govt. to avoid the monopoly conditions and govt. control remains at the top. This company is generally the state owned company therefore the decision making is very hard for the company and company has to follow the political changes which happen in the India. India has disputes with the Pakistan and China, which is continuously affecting the industry.
...es for more than 40 millions people in the poorest areas in India. They reflect the company’s value and raise the voice of the company in India.
P&G’s purpose is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers. P&G values their employees through leadership, ownership, integrity, passion for winning, and trust. P&G entices and recruits best people in the world, builds their organization by promoting and rewarding from within, and believes that their employees will always be the most important asset. P&G has many principles such as (1) showing respect to all individuals, (2) valuing differences, (3) inspiring and enabling employees to achieve high expectations, standards, and challenging goals, (4) valuing personal mastery, (5) believing that all individuals can and want to contribute to their fullest potential, (6)
The fourth largest sector in the Indian economy is all set for 16% growth during 2008-09, from a base of Rs. 85470 crores, as predicted by FICCI. Going forward, as anticipated by CRISIL, FMCG sector will touch around Rs. 140000 crores by 2015 (33.4B$).