P & G India Case Study

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The last five years have been very successful for Patanjali. Today, they manufacture over 500 types of products ranging from food, cosmetics, toiletries. In a recent interview in ‘The Economic Times’ dated December, 15, 2016 by with the founder member of Patanjali Ayurved, Ramdev Baba, he voiced his vision to rise globally in the upcoming years. He went on to say that the company will earn higher profits which will be used for the development of the nation. Patanjali Ayurved will continue to create employment for 5 lakh youths and more than 5 crore farmers. YEAR NET PROFIT (INR) (In Crores) TOTAL INCOME (INR) (In Crores) 2011-2012 55.89 453.38 2012-2013 91.33 848.56 2013-2014 185.67 191.14 2014-2015 316.60 2028.03 Source: Care rating rationale,…show more content…
(Pgindia.Com:P&G India & Proctor & Gamble India - P&G India - P&G Company Profile - History Of Proctor & Gamble) After a few product developments, P&G USA increased their stake in P&G India to 65%. P&G has been known for Tide which has been the largest selling detergent in the world and Pampers which has been the best diaper brand! As of 2007, Procter & Gamble was the second largest FMCG company India after Hindustan Lever Limited. (Proctor & Gamble India - P&G India - P&G Company Profile - History Of Proctor & Gamble). A timeline below shows P&G’s product development over the years. Being one of the most popular and the oldest brands in the country, they have created a sense of loyalty amongst consumers for their product not just by providing a wide range of products but also by carrying out stable operations in India for so many years now. They have huge investments in India in the form of five plants and nine manufacturing sites. Moreover, they continue to create employment opportunities for their employees in the form of 26,000…show more content…
They have targeted sensitive issues and taken initiatives on a national scale to ensure that social problems such as feminine health and hygiene and education are given the importance they need. Education: The Shiksha Program Over the years, P&G has touched a very sensitive issue in India. ‘Shiksha’ was started 8 years back and is part of P&G’s global philanthropy program. Their aim is to educate underprivileged children and has done so by collaborating with various NGOs. Every consumer of P&G contributes to this cause by buying their products. A percentage of it is contributed towards education. Their program has also contributed to providing health and hygiene facilities in different schools, building infrastructure for the schools and educating the girl child. Disaster Relief India has faced natural disasters such as the Tsuami and Earthquakes. P&G has helped the victims get back on their feet by setting up some basic facilities for them. Parivartan – The Whisper School
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