P & G Case Study

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Recommended: Effect of advertising on consumer behavior

• Brand extension
P&G use the brand extension on their marketing techniques, they give in many products so that they can attract many costumers. And P&G Company brings many good products for example pampers and soaps that the costumers prefer in order to grow and succeed in their marketing.
E-advertisement: Is a form of advertisement that uses internet to get customers by creating website pages and having a business account in some applications. It’s a good marketing technique which large companies like P&G is using it to develop their business and to attract a large number of customers because nowadays people are spending much time in social networks like Facebook, twitter, Intagram and others applications. Therefore, advertising through …show more content…

for example website of KFC is http://www.kfc.com/ and for P&G is http://us.pg.com/ . The third one is both of them are biggest worldwide leading companies in the world both have different logo founded with different people, the founder of KFC Company was Colonel Harland Sanders while P&G was Procter & Gamble. P&G is the brand which consumer goods and packaged is the biggest worldwide leading company in the world. Among P&G products, which fall into the main categories of fabric care, family care, home care, beauty care, baby care, health care, snacks, and beverages their also expands the sales market and product varieties of the company hence, high sales. P&G Company they have different types of shampoo, for different types of hair, frizzy hair, smooth hair, damaged hair, dyed hair etc. Moreover, P&G Company has branching out through the association of more stakeholders to get together on a local or international company to increase assets of the companies as well as the global size.

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