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Overview of Target Corporation

Target Corporation is the second largest discount store in the United States, just behind Walmart who takes first place. An important part of what makes this store so popular is the supply and demand of certain products they offer and the quality of these products. There are two important variables that affect both supply and demand. The variables that have an impact on supply are the wages that are paid to workers and the price of key inputs. While the variables that have an impact on demand are customer income and the prices charged for goods sold at Target. By having a clear understanding of these variables and how they impact Target, we are able to understand current and future market conditions which can potentially help increase future sales.
The first thing to understand is the variables that affect the supply of items at Target. The first variable is the wages that are paid to workers. The average for an employee that is not in management is $8.71 an hour, but this can be higher or lower depending on the job position. The average for an employee that is in a management position is $16.29, and this can also by higher or lower depending on the level the individual is within the management arena at Target (Glassdoor, 2014). This variable could be seen as having a positive effect on the supply, because even the lowest pay on a team member’s hourly salary tends to be higher or equivalent to most states minimum wage. This could in turn provide a better work environment, because employees are able to have an easier time making a decent or semi-decent living for themselves and their family. The results of having happier employees’ means customers will want to shop their more and more, which will increase sales and allow Target to ...

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...art investment or if they will not see a return on their investment. The variables that can impact supply and demand are good to understand, because these can positively or negatively impact the sales and future sales that occur in Target stores across the country.

Works Cited

Adage (2003, October 6). Average American. Retrieved January 23, 2014, from http://adage.com/images/random/walmart_avecust.pdf
Glassdoor (2014, January 25). Target Hourly Pay. Retrieved January 23, 2014, from http://www.glassdoor.com/Hourly-Pay/Target-Hourly-Pay-E194.htm
Hoovers (2014, January 23). Target Coporation. Retrieved January 23, 2014, from subscriber.hoovers.com.ezproxy.snhu.edu/H/company360/overview.html?companyId=10440000000000
Target Corporate (2006, September 11). Target's Unique Guests. Retrieved January 23, 2014, from http://pressroom.target.com/backgrounders/target-guests
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