The Company The company is a store name Kudler Fine Foods, supplying the freshest ingredients and the tools enabling their customers to become a gourmet cook. They are a specialized food store with a worldwide selection of vegetables, meats, wines, and cheese, to mention a few. The stores are own by Kath Kudler, became a reality in 1998, and today continues to grow with high expectations offering their customers the convenience of a one-stop shopping experience. Ms. Kudler opens her first store in La Jolla, and after a five-year plan, opens her third store in Encinitas. She is committed to providing her customers with the very best selection of fine foods and great wines.
Kudler Fine Foods Strategic Management Introduction Kathy Kudler had a vision to open a store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want (UOP, 2008). After a few years Kudler has three successful stores. Kudler has recently decided to contract local organic growers directly and to start a catering service. This paper examines how changes in technology affected Kudler and what strategy they follow which tactics are used and how the fine foods grocer industry can be scanned. New technology.
Management Kudler is owned by Kathy Kudler so that makes her the President of the company. She is over all of the company and she makes decisions when it comes to legal issues and issues that the store managers feel they can not reach without her approval. She has one Administrative Assistant working under her who sends out memos and other documents to store management and department heads. Then we come to Anne Shousha who is Kathy’s sister in law and also the Legal counsel for Kudler’s Fine Food. Kathy has instructed all managers to handle all accidents and reports except the slip and fall ones.
Kudler Fine Foods Case Study Residents of the San Diego metropolitan area are fortunate to be able to patronize the local specialty food store known as Kudler Fine Foods. Founded by Kathy Kudler in June of 1998, Kudler Fine Foods is now three stores strong. Kudler Fine Foods are located in elite shopping centers. Guests will find the best and freshest domestic and imported gourmet items from the following categories: bakery and pastries, produce, meat and seafood, condiments and packaged foods, cheese and dairy and wine. KFF has a defined organizational chart that identifies the administrative team of the company.
The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step.
Strategy Assignment Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes.
3. Leading "Energizing people to contribute their best individually and in cooperation with other people", (Gomez 2002) 4. Controlling Measuring performance and comparing it to the set goals, changing what is necessary, and watching progress. (Gomez-Mejia & Balkin, 2002) Kudler Finer Foods is overseen by the founder and president of the company, Kathy Kudler. Kudler has three store managers and three directors that report directly to her; a director of finance and accounting, a director of store operations, and a director of human resources.
Marketing Assignment / Kudler Fine Foods Kudler Fine Foods, owned by Kathy Kudler, is a gourmet grocery center with three locations. The stores are designed for the consumer that likes to cook gourmet meals without shopping all over town. The company sells a selection of fine foods, wines and the culinary tools necessary to prepare the finest meal. Recently the company began contracting with local growers to provide locally grown organic produce and is now making plans to expand into the catering business. There are many areas to be considered before taking on this next venture in the company’s future.
All the managers of the store take full responsibility for providing coaching and guidance to the workers. This supports the organisation in accomplishing the goals and this mobilized the teams with specific goals to be accomplished. Different forms of development, resourcing and succession planning methods are used for defining the goals. The planning flexibility is essential for centralizing and controlling. Different section managers occupy the position within the stores as front line managers and they control the staff accordingly.
Kudler Fine Foods is a full service specialty grocery store. It operates from three locations within upscale neighborhoods in San Diego, Ca. As a self proclaimed gourmet cook, Kathy saw that there was need for a centralized location to shop for the ingredients needed to create her dishes. After years in corporate America, Kathy made a decision to turn her passion into a new career. As a result, Kudler Fine Foods was founded in 1998.