Outward Bound Essay

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Outward Bound is an adventure based learning organisation that faces unique challenges within its internal and external environment. Since it was founded in 1962 Outward Bound has educated over 52,000 students at its Anakiwa based campus, which is designed to challenge students in order to reach their full potential. While Outward Bound is a strong business organization it still faces challenges that could impact the company not only currently but also in the future. Within the general environment the organization faces sociocultural challenges. Furthermore the task environment faces customer challenges as well as corporate culture challenges within the internal environment Outward Bound faces unique challenges in its general environment …show more content…

A task environment could be defined as dimensions that directly impact an organisations ability to achieve desired outputs these factors include raw materials, labour markets, consumers and customers. (Daft, 1998, p. 54). Undoubtedly Outward Bounds customers or in this case students are the drivers of its revenue but also its business. This was demonstrated in the 1990s as youth became uninterested in the program thus creating a decrease in numbers and subsequent revenue. (Employment Relations in New Zealand, 2008). While student numbers are currently strong customer interest can be easily lost without continual positive affirmations specifically in areas such as social media as it is a part of many students lives. Social media has formed new era in content creation that has allowed for the ease of sharing information. It also allows for businesses to build trust and strong relationships with consumers and thus improve performance. (Hajli, 2014, p. 389). However due to the ease of sharing information negative reviews can also be accessed which have the potential to damage business. Therefore Outward Bound must focus its attention on social media to attract new customers as well as monitoring

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