The Organizational Culture Of Starbucks

Introduction Defining culture has always been a debatable topic, however culture can be determined by consistent observable patterns of behavior in organizations, or as Aristotle said, “We are what we repeatedly do,” (Watkins, Michael D, 2013.) Organizational culture relates to long existing shared beliefs and values within an organization and executed by staff. An organization’s culture influences employees, business success, profitability and so much more. Managers adjust leadership behaviors to accomplish the goals and missions envisioned by the organization; employees then follow suit under the direction of their managers. An organization with a strong organizational culture uses their culture to their advantage creating success.

Schultz went on to study coffee bars in countries like Italy and eventually purchased Starbucks in 1987. Starbucks mission is to inspire and nurture the human spirit - one person, one cup, one neighborhood at a time, (Starbucks, 2016.)

Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. Imagine you walk into any Starbucks on any given day for a cup of coffee. As you open the door you are greeted not only by earthly, nutty aromas, but also smiling, friendly faces and a greeting, “Hello, Welcome to Starbucks, How can we help you today?” Upon arrival, one will observe Starbucks organizational culture in its most natural habitat. From the way the employees interact with one another to how other customers are treated; the culture is evident and prevalent throughout the store.

Starbucks has many aspects to their culture, but the main features of Starbucks culture are the following, (Ferguson, Edward, 2015.)

Servant Leadership (Employees First)

Relationship Driven

Taco Bell, Chick Fil-A, and of course Starbucks are just some of the many restaurants that have debuted mobile apps and been successful. Mobile apps allow patrons to order and pay with their smart phone and then pick up their order in store. The app works in this type of industry because the products (food and drink) are typically standardized and even when customized, the options on the mobile app are similar to what a cashier does when taking your order at the counter. (Elgan, Mike,