Organization Communication: The Importance Of Organizational Communication

1007 Words3 Pages
bulb-icon

Recommended: Importance of communication within the organization

2.2.3.4. Organizational Communication
The organizational communication is the process, information, message, network; data flow inter-depended to the relation, environment and uncertainty. The organizational communication can have the role to maintain an organizational cooperation and solidarity so that it can create a solid team to achieve the shared goals. The organizational communication is very important to be managed. The proper communication management in an organization will give the progress for the organization itself (Tourish & Hargien, 2004).
Communication can be defined as the process of transmitting information and common understanding from one person to another (Keyton, 2011). Communication is the key to bring people together …show more content…

It is initiated by the organization‘s upper management and then filters downward through the chain of command (Tubbs, 2008). It is not difficult to imagine that downward communication is used to give orders, assign tasks, provide instructions and directions, inform employees of job procedures and policies, point out problems that need attention, and offer feedback on employees’ past performance (Robbins & Campbell., 2010). In other words, it is mainly used to tell the employees what they should do and how well they are doing. In respect of satisfying employees’ needs for organizational communication, it is important that employees can receive sufficient and accurate information about the organization and their jobs, and get feedback about the performance (Greenberg & Baron, …show more content…

Therefore, it is important that managers make time to listen to subordinates and let them know that they are willing to take suggestions and listen to critical opinions (Greenberg & Baron, 2003). Furthermore, they can also share their own feelings, opinions and difficulties with their subordinates, so that the subordinates will follow the model to communicate upward effectively (Tubbs, 2008).
Horizontal communication flows among the employees at the same level in the organization. In today‘s organization, horizontal communication is becoming increasingly common with the flattening of organizational hierarchy and the advent of team work (Greenberg & Baron, 2003). Horizontal communication in an organization can serve for an efficient and accurate transfer of information and facilitate coordination; hence no accidents will happen because of lack of necessary communication and the organization functions more effectively (Robbins & Campbell.,

Show More
Related

  • Communications and Leadership at Kroger

    1263 Words  | 3 Pages

    A healthy flow of upward and downward communication ensures that the communications between managers and employees is complete. For example, in 2010, Kroger surveyed over 200 thousand employees in its “Associate First Tracker survey” and found the feedback both invaluable and “humbling.” Kroger then communicates the findings with their employees who participated which will then generate a new dialog in regard to what the next steps should be (Orgel, 2010). The final channel of communication is the use of horizontal communications between coworkers. This can...

    Read More

  • Organizational Evaluation

    3204 Words  | 7 Pages

    1. Organizational Communication, 3rd edition; Pace R. Wayne, Faules Don F.; 1994; Prentice Hall Englewood Cliffs, NJ 07632

    Read More

  • Forms Of Communication Essay

    817 Words  | 2 Pages

    Communication is an essential process in an organization. Through this class, I have come to understand what is communication, the process of communicating, its significance in an organization and the different modern channels that an organization can employ to communicate to its clients. I have known that communication is the process of transfer of information from a sender to a receiver through a medium (Kinicki & Fugate 296). Through this class, I have also understood that communication can either be formal or informal. Additionally, communication can either be horizontal or vertical. Horizontal communication entails the transfer of information among people or entities on the

    Read More

  • Organizational And Change Theory: Reducing Change At HSC Pediatric Center

    873 Words  | 2 Pages

    According to Barry (1997) “for communication to be effective there should be both horizontal and vertical communication in any organization” (pg. 67). When superiors and their staff communicate this is considered vertical communication. For vertical communication to be effective leaders need to communicate new policies and procedures properly, goals while at simultaneously being aware of the staffs concerns (Barry, 1997). Leaders should also encourage Horizontal communication, where staff communicates issues between themselves. Effective horizontal communication outcomes include increased feedback and the motivation of the staff (Barry, 1997) Feedback is a critical part of instituting change. When feedback is shared, specified and utilized this helps improve areas that may be

    Read More

  • Upward Communication Essay

    955 Words  | 2 Pages

    This is because in the process of downward communication, messages of the top managerial level reach to the lower levels moving through the chain of hierarchy. In the following, some quotations on downward communication are cited. In the option of Weihrch and Koontz, “Downward communication flows from people at higher levels to those at lower levels in the organizational hierarchy.” According to Ricky W. Griffin, “Downward communication occurs when information occurs when information flows down the hierarchy from to superiors to subordinates.” It can be said that downward communication occurs when messages flow from upper level of lower levels by following the organizational hierarchy. Thus, the messages will be delivered smoothly by the top management to the lower level. Downward communication aim is to carry organizational objectives, plans, policies, and procedures from higher level to lower levels of the organization. Besides that, both written and oral methods are used in transmitting messages of downward communication. In fact, section of media depending on the nature, urgency and importance of the message to be communicated. Downward communication have three methods. The first one is, oral media or method. Downward communication is mainly done by means of oral media or method. Usually, the supervisors give instructions to their subordinates

    Read More

  • Unilever Indonesia Case Study

    1172 Words  | 3 Pages

    Every individual in the organization have different roles and responsibilities for the sake of goals that have been set. The larger the organization then it wills increasingly make complex organizational structure. Thus, a healthy organizational communication climate will support the creation of a good working atmosphere in order to achieve the objectives of the organization. The climate of an organizational communication includes perceptions of the message and the event that related to the message in the organization. An organization consists of communication units in hierarchical relationships between each other that have many functions in environment. (Pace and Faules, 2001) From the definition, an organization needs to require

    Read More

  • Organisational Communication Essay

    1236 Words  | 3 Pages

    The organisational communication studies the correlation between organisational behaviour and the communication practices there in. It is greatly involved in studying the symbolic use of language, how organisations perceive it and their goals . The discipline of organisational communication focuses on studying the communication processes keeping in mind the organisation context. Organisational communication scholars argue that all communication is part of an integrated whole.

    Read More

  • Primary Causes Of Conflict

    638 Words  | 2 Pages

    . Communication can be defined as a process by which information can be exchanged between two people or more. That is, between a sender and a receiver and it creates meaning between the parties. It involves the process of transmitting, receiving, and sharing ideas, facts, attitudes values, and opinion (Ortmeir & Meese 2010). Hence, Communication is no doubt, one of the sources of conflict in an organization. For example, my recent experience with my new boss suggests that he needs to improve his communication skills, if not, conflict is guaranteed.

    Read More

  • The Importance Of Strategic Leadership, Communication And Change

    948 Words  | 2 Pages

    Communication helps managers to perform the basic function of management as it is a foundation for planning, organising, leading and controlling. Leaders in an organisation must communicate effectively with their team members so as to achieve the team goals and maintaining strong working relationship with all level of employees. Communication is extremely important for the smooth running of an organisation, because organisation can’t run successfully without effective communication as it is act as organisational blood (Lussier & Achua, 2013; Shukla, 2011; Management Study Guide,

    Read More

  • The Importance Of Business Communication

    1515 Words  | 4 Pages

    Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions. Communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process.

    Read More

  • Discuss The Importance Of Communication In Business

    2239 Words  | 5 Pages

    A business organization is a group of people with a view to earn profit. So that there are a number of activities which have to be performed by the people of the organization to earn that profit. Therefore, these activities need an effective and systematic communication. Effective communication means a two way information sharing process where one party sending a message that is easily understood by the receiving parties. This is why communication is also called life blood of a business organization.

    Read More

  • Organizational Communication Case Study

    1159 Words  | 3 Pages

    Effective organizational communication component are including the directionality of communication (upward, downward, lateral), communication channels (face-to-face, computer mediated communication, etc.), communication networks, interpersonal communication, as well as formal and

    Read More

  • Communication And Upward Communication

    2270 Words  | 5 Pages

    Not only oral or face-to-face; letters, e-mails, and so on, sent to employees are also downward communication.

    Read More

  • Importance of Communication in Management

    1298 Words  | 3 Pages

    There are many types of communication. The first one I would like to communicate is vertical communication. The definition of vertical communication is the flow of information both downward and upward through the organizational chain of command. Some also refer to it as formal communication. Downward communication kind of speaks for itself; top-level management produces decisions that are communicated down to tell employees how to perform their job.

    Read More

  • Essay On Effective Communication

    722 Words  | 2 Pages

    As in all aspects of personal and professional life, having effective communication is a key element of success. Effective communication can benefit your relationships with people. By conveying your message and integrating them as a member of the team and not just a subordinate leads to better production. By effectively communicating you can clearly define job responsibilities and expectations. The better you are able to communicate the less likely organizational turnover of personnel will occur. Supervisors and leaders in the professional workplace find that the most important factor in advancement and retain ability is effective communication. Senior level executives and human resources managers are stressing the importance of communication and providing more training for mid-level management. Emphasis is placed on communication being clear by being transmitted strongly.

    Read More

More about Organization Communication: The Importance Of Organizational Communication

Open Document