Ten years ago, only specialty food stores carried organic foods in great quantity, making them almost as rare as novelty items. Today Canadians are moving towards a healthier lifestyle by consuming organic foods to such an extent, that the organic industry is now enticing for businesses that wish to profit from a niche market. Thus we, Nirav Patel, Jason Quan, Srinidhi Sridharan, and Rahul Srinivasan have developed a new line of specialty vending machines, with the objective of distributing organic foods to consumers by creating an “accessibility” factor that is rarely associated with the industry. Organix is an innovative business that purchases products from well-known organic wholesalers and sells them to customers through vending machines. An entire continent is moving in a new direction, as current trends in North America point towards a rapid increase in the intake of organic foods. In 2002, North America became the largest market for organic foods with its global market consumption share exceeding $23 billion. In order to capitalize on this exponential growth, venture capitalists are realizing the industry’s potential and are investing in companies such as Organix. Thus, a venture in the organic industry will cater to the needs an increasingly health conscious society, making it a lucrative option for investors. Organix’s mission statement is to encourage a healthy lifestyle, facilitate the growth of the industry, as well as make organic foods easily accessible to our consumers. Our logo contains the idea of a “pure” and “natural” source of food. The three necessary business functions we will follow are outlined to your left. They occur in a constant cycle with no particular order. We will work cohesively with fitness centers and health and wellness establishments to place our vending machines in their locations. Next, we will contact organic distributors to purchase their products to place in our machines (details can be found in the Planned Operation of the Proposed Business Section). Since organic foods have a shelf life of eight to twelve months, we will check our inventory every two weeks, and then order the number of products we actually need. This cycle will continue to repeat itself to maintain fresh products while cutting back on excessive costs. In our first year of operation, we plan to place 20 machines in applicable areas that are discussed further in the plan. Why would such facilities agree to host our machines? A simple incentive we have created will help tackle this problem.
The targeted goal set by Joe’s is to reach an increase of organic product by an outstanding 30%. A selling point for many people in today’s market is whether or not the food or the product is safe for them. Recently people have discovered that organic foods tend to be much better for the body and give more nutrients than inorganic does. So by achieving the goal of increasing organic products by 30% Joe’s will be targeting a much larger market to whom people only consume organic products, also they will see an increase in their target market, due to the stigma behind organic food within younger
Check your supermarket, there could be lies on your food, telling you that what you are eating is organic and cared for but most of it is not. The documentary In Organic We Trust by Kip Pastor focuses on organic foods, what they are, how they are grown, and what makes them “organic”. What he finds is shocking and relevant to society today in every way possible. Pastor proves this to the audience by using a strong form of logos throughout the documentary. He conveys it to those watching by using pathos to play on their heart strings, but lacks via ethos to win over the rest of the audience. A great job is done in this film of convincing the audience that Pastor is on their side and fighting for the health of America, even questioning what “organic” actually is.
Ocampo, Sally Anne, Interview with Supplier for: Pro Organics Distributors. Conducted on November 22nd, 2005.
The taste of the processed chicken from my elementary school cafeteria remains imbedded in my memory. I can still taste the chunks of chicken that could not be broken up by my teeth, and the tired, lazy feeling I had walking back to my next class. This is the exact situation organic farmer and producers are trying to avoid by making healthy products. The documentary, In Organic We Trust, attempts to persuade the viewers that organic products create a healthy lifestyle, and improve living conditions for people all over the world. Kip Pastor’s use of ethos and logos in his documentary are strong and provide supporting evidence, however, Pastor is lacking an abundant amount of pathos. Pastor incorporates logos into his documentary by allowing the audience to experience a multitude of facts and supporting evidence. Ethos is used in the film through Pastor’s interviews with professionals, and pathos is shown by the touching stories of individuals.
Since 2000, sales of organic foods in the United States have grown roughly 200%, and are expected to generate 42 billion dollars in 2014 (“US Organic Food Industry”, para. 1). This makes organics the fastest growing portion of the entire food industry, and worthy of keeping an eye on. The surge of growth was caused in part by the USDA release of its national standards for organic products in 2002, which subsequently prompted consumer demand for food that was healthier and better for the environment, and the popularization of “health food” stores like Whole Foods and Trader Joe’s that market to these consumers (Callard, 2009).
Although the United States is considered one of the richest countries in the world the access to healthy food of good quality has been a significant issue. That problem affects especially elderly and low-income families. I live in Norwalk in Fairfield County and this is also an issue in my area despite the fact that Fairfield County is one of the wealthiest counties in the U.S. (fccfoundation.com). The access to organic foods is even more complicated as the pricing and supply demand dynamics present serious constraints for development in this area of food production. These complex issues are affecting large number of local residents. In this essay I will explore the underlying issues and try to evaluate potential solutions.
Organic food is one of the fast growing markets in the world. Only in the U.S., retail sales of organic foods were $6.2 billion in 2015: California made up the biggest part of the country’s organic food market, with $2.436 billion of total sales; Colorado was on the ninth place with $155 million of total sales (“2015 Certified Organic Survey” 9). Today, organic products are available in almost every conventional grocery store and often have a higher price over conventional products. In fact, the majority of consumers believe that “organic” labeled products are actually completely organic, and they are better for health and the environment. Because the U.S. Department of Agriculture regulates the use of the “Organic” and “USDA Organic” labels, it is a primary driver of the marketing success of organic products in the U.S. Misunderstanding of the principles and practices of organic farming, labels and quality of organic food, values and motivations of consumers, have made many debates in our society.
In recent years, it is not even necessary to turn on the news to hear about the bad reputation farming has been getting in recent years. What with the media focusing on things like drugs in animals and Pink Slime, or Lean Finely Textured Beef, it is a wonder that people are eating “non-organic” foods. However, many pro-farming organizations having been trying to fight back against these slanders. Still, the battle is not without heavy competition, and a good portion of it comes from Chipotle, a fast food Mexican restaurant that claims to only use completely organic ingredients in their food. Chipotle is constantly introducing advertisements claiming to have the natural ingredients while slandering the name of farmers everywhere. Perhaps the most well-known is “The Scarecrow,” a three minute ad that features some of the most haunting images Chipotle has ever featured. While “The Scarecrow” uses tear-inducing images and the almost eerie music to entice the audience to the company’s “free-range farming” ideals, it lacks substantial logos yet, it still
"Organic Food." Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 8 June 2007. Web. 18 May 2011. .
Many believe that organic farming must be local and transporting around the world defeats the purpose of organic farming. Michael Pollan, a well known food critic and the Author of The Omnivore 's Dilemma, asks “So is the industrial Organic food chain finally a contradiction in terms?”The size of the industrial organic industry has increased greatly in the past decades: “It 's no longer the image of a small organic farmer with four acres and a hog. This is mainstream now—this is an industry worth over $31.5 billion.” Src 3. The large organic companies have grown to be worth billions of dollars and because of this it would be hard to defeat them and change the standards. The industrial food system as a whole has decreased the amount of farming in America vastly. Pollan states that in the United States there is “One Farmer, 129 Eaters.” This means that for every farmer there is he/she is feeding 129 people across the United States. Organic farming and conventional farming produce the same yields with crops and animals.The large scale organic system could be beneficial if the standards are changed and made better for the environment. It is
Thirty years later, organic farming was in high demand, but suffered developing pains. Although there was agreements being made, there was no regulations put forth towards organic farming. Fast forwarding to present time, many consumers are starting to purchase organic food products even making it a trend. Written in Inouye, Alena, and McCauley’s 2006 article “Organic Farming Should Be Pursued”, “organic farming is gaining in popularity due to Americans ' increasing concern about food safety and environmental protection.” This quote assumes the reasoning behind the sudden popularity in organic farming is society’s attraction towards the idea of a cleaner food industry and environment. The article also mentions, “As a result, sales of organic foods in the United States have increased by more than 20 percent every year since 1996, reaching $7.8 billion in 2000.”(Inouye, Alena, McCauley) The fact that popularity towards organic farming grows at a rate of 20 percent every single year further proves how its movement has such an impact towards the consumers of
When people hear the two words “Organic Foods”, many questions come to mind. Such questions include “what is organic food”, “what does the term organic mean”, and “why should I spend more money on organic food”? Organic food began many years ago before new discoveries and technology ever existed. Throughout the decades, organic food has evolved and caught more attention from buyers and producers than ever before. There are many standards in place to authorize the use of the label “Organic” and also to ensure quality. Regulations and enforcement is placed highly. Understanding the many different labels can be confusing due to the variety of the many different labels. Knowing what to look for and buy is the key to buying truly organic food therefore reaping all the many benefits. Tips will be discussed for those who do not have a full understanding of purchasing organic foods. Many benefits will be derived from going the extra mile to buy and eat organic food. Many researches have been done in supporting the benefits of organic foods. Organic food is a holistic approach acting as a preventive measure and also as a treatment of one’s disease based on individual daily diet.
Perry, Luddene, and Schultz, Dan. A Field Guide to Buying Organic. New York: Bantam Books, 2005.
Executive Summary: The summary basically points out that the market for organic food in India is still petite; there are very few active players in the market however the change in consumers’ perception and the growing trend of being healthy and fit has resulted in an estimation that the market is expected to grow at a CAGR of 13-14% for organic fruits and 10-11% for dairy products over the next five to six years.
The term “organic” is almost everywhere in modern society, whether it’s used to promote a product or it’s debated on whether it really benefits the human diet. Organic food is heavily debated on as it appears more and more in local grocery stores and farmers markets begin to populate, it raises questions such as “Is organic food better than food grown with pesticides and biologically engineered genes?” and “Are there benefits to eating organically over foods grown in any other way?” In terms of what data and results show in research may help lead to answers to most of the heavily debated issues throughout discussions on organic food.