The taste of the organic food is one of reason encourage people to purchase the organic food. Renée S Hughner, Pierre McDonagh, Andrea Prothero, Clifford J. Shultz II, and Julie Stanton in their article" Who Are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food ", said that several studies have found ‘taste’ to be among the most important criteria in organic food purchases. Organic food is fresh so of that is tastier than inorganic food is not including preservatives that make it last longer as the organic
Organic food has become so popular these days, since people especially in United States are making a commitment to have a good start towards a healthier life. People often doubt whether the organic food is really healthier and more nutritious? Why does it cost so expensive? Well, first of all, the term “organic” is referring to the way agricultural products are grown and processed which later on will affected the quality of the food. In order for a product to be labeled as “organic”, they must meet several specific conditions and requirements.
Many people consumed organic foods on consideration of their health and the environment. On the contrast, there are a lot of people who still don’t believe in organic food labels and they don’t trust the food brand and organic cropping. Previous studies on consumer attitudes towards organic products also resulted that consumer trust on organic food label significantly affected consumer buying behavior (Tung,et.all.2012,p.997).A research about "Factors Driving Thai Consumer's Intention to Purchase Organic Foods" explains that consumption of organic food can be increased in Thailand by increasing customer knowledge of health benefits, product quality and environmental protection using organic foods (Pamsonam, Napompech, & Suwanmaneepong, 2014). It's also important to provide knowledge about labels so trust of consumer towards organic food can be increased (Pamsonam et al., 2014). 2.2.4 Availability of Organic Foods Availability of organic foods also drives the consumer to buy organic foods.
In addition, it will also indicate public and industry opinion, common concerns and customers’ preference so far. After our investigation, we find out that organic food has less pesticide residue and some organic food contain more nutritional value. However, there is a higher risk of microbiological contamination. Some nutritional value in certain food is almost the same as that in inorganic food, such as strawberries. Besides, there are some reasons that obstruct customers’ buying it, such as the high prices.
When they want to buy the organic food, they can check the ingredients of the food to find out the organic food that they want. In additional, the customers who like buying organic food should be careful to check
45(11). p27. Retrieved on 3-3-05 from Ebscohost. Federal or Government Sources Organic Foods 101: Basic Information about organic foods, national labeling standards and online organic foodsellers. (2002).
Nowadays, organic food is getting more and more (redundant) popular due to its benefit for human’s health. Many people even suggest using organic food in diet programs. However, some scientists debated on its actual benefits. Is organic food healthier than conventional food? Is it more nutritious and safer because it contains less pesticide residues?
Environmental Illness Resource, n.d. Web. 16 Nov. 2013. "The Top 10 Reasons to Buy Organic." CCOF.org.
David Lazarus talks about this subject of pricing in his article called “Is Organic Food Worth the Higher Price? Many Experts Say No.” Many people cited in this article do not think that there is a big enough difference in the quality of the food to justify how high the price is. To an even higher degree, some even supposed that organic food is not considerably better for you. This article is a valuable piece of writing that discusses how people will not buy something even if it’s most redeeming quality (for organic food, this is the the lack of pesticides) is not far ahead of its competition. Another argument made in this paper is that the word “organic,” when put on a food label, realistically meaning nothing.