Organic Coffee
SAFARI PLANET COFFEE(S.P.C.)
The best Minnesota organic Coffee
Table of Contents
1. Executive Summary ………………………………………………3
2. Introduction………………………………………………………..4
3. Business Description ……………………………………………...5
4. Management and Processes…………………...…………………..7
5. Research, Marketing and Company Plan.……………………7
6. Financial Projections...………………………………………….9
7. Reference………………………………………………………11
8. Appendix…………………………………………………..12
1. Executive Summary
Coffee is one of the world’s most precious commodity second to oil at the same it is one of the most chemically treated products that cause consumer and farmers health problem and destroys environments for that reason, the main idea of Safari Planet Coffee (S.P.C) is very simple, we want to diversify Minnesota by importing and selling organic coffee with high quality grown from the land of its origin Africa, particularly from East Africa.
Safari Planet Coffee (S.P.C)’s core value is to bring into focus an environment where this coffee product can become a vivid expression of belonging to customers who will enjoy our healthy organic coffee or purchase from our wholesale department. We want our customers, who are our greatest assets, to feel that inward uniqueness, the moment they step foot into SAFARI PLANET COFFEE(S.P.C), feeling like they were on the actual coffee producing farm in East Africa, particularly Ethiopia the birth place of coffee.
Safari Planet Coffee (S.P.C) shall bring into the business an environment where positive thoughts, ideas and suggestions are expressed freely and embraced under an atmosphere of mutual co-existence and professionalism, in the best interest of the establishment. Safari Planet Coffee (S.P.C) is not here only to make money but we will dedicate 15% of pretax dollar to improve the quality of our coffee farmers in East Africa, as our company grows we would set aside a percentage of pretax dollars for social cause and to promote the Organic coffee industry.
Safari Planet Coffee (S.P.C) initial investment would be $15,400.00 of owner’s capital and $45,000.00 of SBA loan.
Our aim is to select premium Organic coffee products from the East African region that offer superior quality, supplement the coffee products with educational propaganda that promotes the origins of coffee, conditions of East African farmers, a...
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Total $ 60,400.00
Projected Financial Statement attached
• Projected Balance Sheet
7. Reference
Coffee for Future Brewing/Mixing March 2004, Compiled from the U. S. Market for Coffee and Ready-to-Drink Coffee, 4th Edition, Published by Packaged Facts
2 Griswold, David (2004),Quick Guide to Sustainable Coffee
3Koppel. D 1992, Common Sense about Pesticides, Independence Institute.
4Rice, R.and Ward, J. 1996 Smithsonian Migratory Bird Center Coffee, Conservation and Commerce in the Northern Hemisphere.
5 O'Connell, Jock(2004) Organic Food: A Niche Market Goes Global
http://jockoconnell.tripod.com/CaliforniaOrganic.html Retrieval date October 17th 2004
8.Appendix
Estimated share of gourmet/premium beverage dollar sales by subcategory ..………1
Whole bean and ground coffee by IRI tracked sales and shares ……………………..2
Gourmet beverage/confectionary: by household income bracket ……………………3
Gourmet beverage/confectionary: by educational attainment ………………………..5
Gourmet beverage/confectionary: by age bracket of purchaser ...……………………6
Purchasing indices for gourmet beverage/confectionary: by ethnic group …………..7
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