Operational Plan

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Operational Plan Summary and Analysis No business is immune from globalization. Although MÀJEN is not a multinational organization, it has a diverse multicultural customer base (Powers, & Jones, 2001). The recent changes in our national and global economy have affected the customer base through decreased reimbursement resulting in rationing of resources. Additionally, the slower economy has resulted in less employee turnover and thus a decrease need for new hire training and certification. Future impact of the global economy on ALFs and SLAs are both positive and negative. This industry has a range of organizational size from small businesses, those who own a home and rent rooms, to large national corporations. Payment for services is predominately-private pay with less than 10% subsidized through state, federal, or insurance payers (www.alfa.org). As the downturn in the global economy negatively affects stock options and retirement funds, individuals will not be able to pay for services. Providers will then need to cut expenses and may minimize training. Providers will also be continually motivated to find less expensive options, which may motivate them to “in source” their training. This equates to decreased volume and revenue for MÀJEN. Conversely, with the elderly population growing and an overall concern of rising medical costs increases, ALF and SLAs are a progressively more attractive option. This community-based care is 50% less expensive than skill nursing care (www.alfa.org). Through increasing population growth and motivation of governments to decrease medical spending, the industry may experience a boom. This would equate to an increased demand for training services and increased revenue for MÀJEN. Strategies... ... middle of paper ... ...urce the web-based design and services so the owners can focus on course content and patient safety (Parry, 2004). Properly developed and executed contracts will ensure evaluation of the contract services. The UNR small business mentors and the CPA will support the contract process. MÀJEN owners have received training and education for conducting business in the online environment through subcontractor alliances (White & Bruton, 2007). Additionally, the owners are members of web-based learning organizations to gain access to experts and knowledge of this field. The owners have also joined trade organizations and subscribed to trade publications as a means to assist in building the subcontractor relationships. The owners have also gained information from the UNR small business mentorship program on local resources to further knowledge of online education choices.
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