?Organic food sales total more than $7 billion per year and are growing at double-digit rates? (Pimental, et al). When farmers begin to think in terms of profit instead of yield, organic production becomes a viable move. Farmers benefit from this style of agricul... ... middle of paper ... ...thout damage to the land or through killing off key species in the ecological web. The globalization of organic production provides hope for the future through the sustainability of the small farmer and the environment.
Also, organic farming embraces the principle that agriculture must meet the needs of the present without compromising the needs of future generations, not to mention that organic foods are often the safest, freshest, most flavorful and most nutritious foods in the marketplace (European Journal of Nutrition 40: 289-292 (2001)). The USDA has tried to emphasize that organic food is no healthier, and adds no real benefits to a healthy lifestyle than regular foods. However, with the contamination present in plants treated with pesticides, pre ... ... middle of paper ... ...pect. It matters to our communities. But most of all, it matters to our appreciation of life.
Currently, Whole Foods is operating at a level of corporate social responsibility that is neither high nor low. Their business plan from the start of the company incorporates corporate social responsibility in their daily operations by following core values highlighted in their training manuals and online for the public to see. The first point is that it tries to offer the highest quality natural and organic products available by promoting the benefits of eating organic products, defining quality by evaluation of the ingredients, freshness, safety, taste, nutritive value and appearance of all their products, and having a different viewpoint of their role to the customer. Instead of seeing themselves as being selling agents for manufactures, Whole Foods sees themselves as a buying agent for the customers and their demand for quality food. Satisfaction of their customers in at the top of importance for Whole Foods, they view customers as more important than stakeholders, and they hope to turn customer into advocates of their business and of healthy living through extraordinary customer service.
Of the resources and capabilities of Whole Foods, its core ability lies in its dominance of the organic market, with over three hundred stores, and therefore the ability to focus on its locations towards smarter, additional health acutely aware customers. the corporate is healthier managed associated used to produce the data an organically inclined client would wish as compared to ancient stores carrying just some organic product. The manpower during this regard can tend to be additional interested in a full Foods Market than a conventional market. Critical factors for Whole Foods' success embrace its name, trust, and relationship among its customers and suppliers, its ability to remain on high of the organic food business, and its commitment to developing healthier, suffered product, even on the far side natural foods. The shop has developed its initial all-organic wear department among a number of its stores.
20-24 years want a food experience that they feel is not just convenient but also safe to eat and healthy for their body. The best way to persuade the consumer to purchase Chipotle products is for the company to advertise to their target audience their commitment to the integrity of the food they are preparing. One way to do so is to advertise in stores their food and safety inspections. Another way to do so is to advertise their commitment to clean stores and fresh produce. Chipotle would like to remain in line with their current marketing plan with clean and little flash advertising.
Kudler must adapt to meet the ever-changing desires and preferences of consumers. More than ever before, food consumers want products that are convenient, healthy, organic, and moderately priced. According to the FMI’s US Grocery Shopper Trends 2006 report, 86% of shoppers have a level of concern regarding the nutritional content of their food. This is especially true for high-income households (Gatty, 2007). Kudler is offering local organic produce to meet these needs as well as loyalty points to earn high-end items.
The taste of the organic food is one of reason encourage people to purchase the organic food. Renée S Hughner, Pierre McDonagh, Andrea Prothero, Clifford J. Shultz II, and Julie Stanton in their article" Who Are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food ", said that several studies have found ‘taste’ to be among the most important criteria in organic food purchases. Organic food is fresh so of that is tastier than inorganic food is not including preservatives that make it last longer as the organic
Olson in 2007, the authors observe that rapidly growing populations are willing to buy organic foods in the U.S., which is due to consumers don 't judge the food only by it 's "taste, price and appearance" but more by the social and environmental benefits behind their process of production, which, the authors report, include supporting local farmers, advocating for fair wages and helping protect environments. However, according to the authors, pursuing nutrition and tastes became a more and more popular reason
"(Kudler Fine Foods Web) Since 1998, Kathy Kudler has slowly increased her demographic with 3 stores now being open in Lo Jolla, Del Mar, and the newest store in Encinitas, CA. Process Changes for 2007 Kathy Kudler has identified the possible need to provide not just fresh produce but also an organic variety. As media reports continue to voice the concern with what Americans eat and how pesticides are affecting our overall health, Kudler Fine Foods wants to stick to their mission of providing a wide variety of the freshest ingredients. Market Surveys completed by Kudler Fine Foods in 2006 concluded that "The merchandise sold is a good value for the money", 38% disagreed with this statement. (Kudler Fine Foods Survey2006).
This paper will also describe how Kudler's supply chain would be affected by this decision. Finally, it will describe the quality control tools and performance standards that Kudler would need to put in place to ensure the effectiveness of its operations. Kudler Fine Foods has several important business operations management processes to consider before it can successfully implement the decision to start contracting with local growers of organic produce. According to Gomez and Balkin, "Operations management is the process an organization uses to obtain the materials or ideas for the product it provides, the process of transforming them into the product, and the process of providing the final product to a user". (Gomez-Mejia & Balkin, 2005, chap 15).