Online Store

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The product is more important to brand Apple Inc. is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. It is formerly Apple Computer Inc. that was established in Cupertino, California on April 1, 1976 by Steve Wozniak and Steve Jobs. Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of September 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold. The iTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on Mac or Windows, and also on the iPod touch and the iPhone. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. (Apple Inc., 2011) In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. .Jobs' history in business has contributed much to the symbolic image of the idiosyncratic, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted following (Apple minus Steve Jobs, 2010). However, Steve Jobs as CEO of Apple who is leading the consumer technology wor... ... middle of paper ... ...th the development of high technology, some new products continuously appear, new product design and development is a crucial factor in the survival of a company. In an industry that is changing fast, firms must continually revise their design and range of products. As a purchaser in today’s marketplace, we can choose from an astounding array of brands. For many categories, there is little product differentiation yet a multitude of brands are available. Apple is consistently coming out with new innovations to keep their products interesting, while also keeping up with the demands of modern technology. The bottom line: Apple delivers outstanding products consistently that receive high consumer ratings, causing consumers to keep coming back for more. Brand, of course, can be a soul of a company as long-term loyalty can be established only with a sustained campaign.
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